{"id":13622,"date":"2020-10-06T19:14:36","date_gmt":"2020-10-06T19:14:36","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=13622"},"modified":"2024-09-17T15:03:12","modified_gmt":"2024-09-17T15:03:12","slug":"le-10-10-shopping-festival-va-t-il-booster-les-ventes-de-fin-dannee","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/le-10-10-shopping-festival-va-t-il-booster-les-ventes-de-fin-dannee\/","title":{"rendered":"Le \u00ab 10.10 Shopping Festival \u00bb va-t-il booster les ventes de fin d\u2019ann\u00e9e ?"},"content":{"rendered":"

Le 10.10. Shopping Festival a \u00e9t\u00e9 annonc\u00e9 au mois de septembre. Mais de quoi s\u2019agit-il ? Coresight Research, Shopkick, et Fashwire ont con\u00e7u ce grand \u00e9v\u00e9nement retail pour les f\u00eates de fin d\u2019ann\u00e9e. L\u2019objectif ? Donner le top d\u00e9part de la saison shopping plus t\u00f4t que pr\u00e9vu et aider les retailers \u00e0 g\u00e9rer cette p\u00e9riode totalement in\u00e9dite.<\/p>\n

Face \u00e0 la pand\u00e9mie, les cha\u00eenes d\u2019approvisionnement se sont taries et les d\u00e9lais de livraison allong\u00e9s. En appelant les shoppers \u00e0 faire leurs achats plus t\u00f4t que pr\u00e9vu, le \u00ab\u00a010.10\u00a0\u00bb nourrit l\u2019espoir de donner plus de temps aux retailers pour analyser les envies des consommateurs et, donc, avoir plus de visibilit\u00e9 sur les stocks.<\/p>\n

Qu\u2019est-ce que le 10.10 Shopping Festival ?<\/strong><\/h3>\n

Le principe est simple : les consommateurs ach\u00e8tent des produits chez les retailers participants et peuvent ainsi gagner des \u00ab kicks \u00bb de Shopkick. Ces points leur permettent alors de b\u00e9n\u00e9ficier de cartes cadeaux utilisables dans plusieurs enseignes retail (Target, Walmart, Amazon…). Shopkick fera par ailleurs don de 5 % des kicks \u00e0 l\u2019h\u00f4pital pour enfants St. Jude tandis que Fashwire versera 0,50 $ pour chaque t\u00e9l\u00e9chargement de son application.<\/p>\n

Selon Bloomberg<\/a>, une dizaine de retailers ont d\u00e9j\u00e0 pr\u00e9vu de participer au 10.10 Shopping Festival. Fashwire encourage d\u2019ores et d\u00e9j\u00e0 les marques de son sillage \u00e0 prendre part \u00e0 cet \u00e9v\u00e9nement.<\/p>\n

Le 10.10 Shopping Festival tire son inspiration du Singles\u2019 Day cr\u00e9\u00e9 par Alibaba en Chine et c\u00e9l\u00e9br\u00e9 le 11 novembre. A l\u2019origine, Alibaba souhaitait cr\u00e9er un \u00e9v\u00e9nement \u00e0 la gloire du c\u00e9libat. C\u2019est d\u00e9sormais l\u2019\u00e9v\u00e9nement shopping le plus important au monde. Selon\u00a0nos donn\u00e9es<\/a>, la hausse des ventes en ligne retail des march\u00e9s cl\u00e9s du Singles\u2019 Day dans la zone APAC a culmin\u00e9 \u00e0 477 % l\u2019an dernier.<\/p>\n

Le 10.10 Shopping Festival et le Amazon Prime Day, bien partis pour lancer la saison du Black Friday ?<\/strong><\/h3>\n

M\u00eame si le \u00ab 10.10 \u00bb parvenait \u00e0 attirer deux fois moins de shoppers que le Singles\u2019 Day, le festival serait n\u00e9anmoins un v\u00e9ritable succ\u00e8s, pour les clients et pour les retailers.<\/p>\n

Selon nos analyses, nos clients am\u00e9ricains ayant propos\u00e9 des promotions lors du Amazon Prime Day 2019<\/a>\u00a0ont vu leurs ventes augmenter de 59 % en moyenne entre le 1er et le 28 juin. Nombre de professionnels ont propos\u00e9 des offres pendant une journ\u00e9e. Nos donn\u00e9es montrent \u00e9galement que seuls 40 % des retailers prennent part \u00e0 ces offres sp\u00e9ciales, laissant passer une occasion importante de booster leurs ventes.*<\/p>\n

Le 10.10 Shopping Festival aura-t-il un\u00a0impact positif sur les f\u00eates ? Difficile \u00e0 dire. Mais le 10.10 est peut-\u00eatre en passe de coiffer au poteau le Black Friday en donnant le coup d\u2019envoi shopping pour la fin d\u2019ann\u00e9e.<\/p>\n

T\u00e9l\u00e9chargez nos guides gratuits pour plus d\u2019informations sur les donn\u00e9es et les strat\u00e9gies \u00e0 mettre en place pour les f\u00eates de fin d\u2019ann\u00e9e\u00a0:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

* <\/em>Donn\u00e9es Criteo, Etats-Unis, Offres promotionnelles retail pendant le Amazon Prime Day, comparaison juillet 2019\/1er-28 juin 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 10.10. Shopping Festival a \u00e9t\u00e9 annonc\u00e9 au mois de septembre. Mais de quoi s\u2019agit-il ? Coresight Research, Shopkick, et Fashwire ont con\u00e7u ce grand \u00e9v\u00e9nement retail pour les f\u00eates de fin d\u2019ann\u00e9e. L\u2019objectif ? Donner le top d\u00e9part de la saison shopping plus t\u00f4t que pr\u00e9vu et aider les retailers \u00e0 g\u00e9rer cette p\u00e9riode […]<\/p>\n","protected":false},"author":9,"featured_media":13627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[],"class_list":{"0":"post-13622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nLe \u00ab 10.10 Shopping Festival \u00bb va-t-il booster les ventes de fin d\u2019ann\u00e9e ? | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Le 10.10. Shopping Festival a \u00e9t\u00e9 annonc\u00e9 au mois de septembre. Mais de quoi s\u2019agit-il ? 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