{"id":15130,"date":"2020-11-17T13:24:04","date_gmt":"2020-11-17T13:24:04","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=15130"},"modified":"2024-09-11T17:33:55","modified_gmt":"2024-09-11T17:33:55","slug":"lecosysteme-retail-media-en-image","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/lecosysteme-retail-media-en-image\/","title":{"rendered":"L\u2019\u00e9cosyst\u00e8me retail media en image"},"content":{"rendered":"<p>On dit qu\u2019une image vaut mieux qu\u2019un long discours. C\u2019est pourquoi nous vous proposons une version illustr\u00e9e de l\u2019\u00e9cosyst\u00e8me retail media.<\/p>\n<p>Vous y trouverez les principales informations \u00e0 conna\u00eetre sur les acteurs du retail m\u00e9dia, et les atouts de cette solution pour chacun d\u2019eux.<\/p>\n<p>D\u00e9couvrez-le ci-dessous\u00a0:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15259\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-1-min.png\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-1-min.png 1000w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-1-min-300x169.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-1-min-768x432.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Le c\u00f4t\u00e9 demande de l\u2019\u00e9cosyst\u00e8me est constitu\u00e9 des marques et des agences qui l\u2019alimentent. Les marques ont besoin de moyens plus pertinents pour promouvoir leurs produits aupr\u00e8s des consommateurs et pour corr\u00e9ler leurs d\u00e9penses m\u00e9dias avec les r\u00e9sultats des ventes. Le tout, sans d\u00e9pendre des cookies de tiers. Pour leurs achats, les agences cherchent \u00e0 s\u2019appuyer sur des plateformes technologiques \u00e9volutives et centralis\u00e9es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15142\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/FR-RM-ecosystem-illustrated-2-min.png\" alt=\"\" width=\"900\" height=\"504\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/FR-RM-ecosystem-illustrated-2-min.png 900w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/FR-RM-ecosystem-illustrated-2-min-300x168.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/FR-RM-ecosystem-illustrated-2-min-768x430.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Les d\u00e9taillants constituent l\u2019offre de l\u2019\u00e9cosyst\u00e8me. Ils ont besoin d\u2019une nouvelle source de revenus pour continuer \u00e0 fonctionner de mani\u00e8re rentable et maintenir les co\u00fbts des produits \u00e0 des niveaux bas, tout en respectant la vie priv\u00e9e des consommateurs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15260\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-3-min.png\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-3-min.png 900w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-3-min-300x169.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-3-min-768x432.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>C\u2019est, bien s\u00fbr, autour des consommateurs que sont ax\u00e9es toutes ces mesures. Plus que jamais, les achats se font sur les sites de commerce \u00e9lectronique, les consommateurs ont donc besoin d\u2019une publicit\u00e9 hautement cibl\u00e9e et personnalis\u00e9e qui am\u00e9liore leur exp\u00e9rience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15261\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-4-min.png\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-4-min.png 900w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-4-min-300x169.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/11\/FR-RM-Ecosystem-4-min-768x432.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Retail Media by Criteo est une technologie con\u00e7ue pour r\u00e9pondre \u00e0 tous ces besoins et unifier l\u2019\u00e9cosyst\u00e8me. Nous fournissons aux marques, aux agences et aux retailers les moyens de mieux travailler ensemble pour booster les ventes de produits et aider les consommateurs \u00e0 obtenir ce dont ils ont besoin, quand ils en ont besoin.<\/p>\n<p>Pour conna\u00eetre les atouts de Retail Media by Criteo pour l\u2019\u00e9cosyst\u00e8me\u00a0<a href=\"https:\/\/www.criteo.com\/fr\/solutions\/retail-media-platform\/\">cliquez ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On dit qu\u2019une image vaut mieux qu\u2019un long discours. C\u2019est pourquoi nous vous proposons une version illustr\u00e9e de l\u2019\u00e9cosyst\u00e8me retail media. Vous y trouverez les principales informations \u00e0 conna\u00eetre sur les acteurs du retail m\u00e9dia, et les atouts de cette solution pour chacun d\u2019eux. D\u00e9couvrez-le ci-dessous\u00a0: &nbsp; Le c\u00f4t\u00e9 demande de l\u2019\u00e9cosyst\u00e8me est constitu\u00e9 des [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[612],"coauthors":[556],"class_list":{"0":"post-15130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-solution-retail-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e9cosyst\u00e8me retail media en image | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Voici l\u2019essentiel \u00e0 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