{"id":15147,"date":"2020-10-09T13:37:51","date_gmt":"2020-10-09T13:37:51","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=15147"},"modified":"2025-12-28T21:31:42","modified_gmt":"2025-12-28T21:31:42","slug":"forrester-le-retail-media-en-pleine-croissance-pendant-la-pandemie","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/forrester-le-retail-media-en-pleine-croissance-pendant-la-pandemie\/","title":{"rendered":"Forrester : le retail media en pleine croissance pendant la pand\u00e9mie"},"content":{"rendered":"<p><strong>On n\u2019arr\u00eate plus le retail\u00a0media\u00a0!<\/strong><\/p>\n<p>Dans leur rapport ForresterNOW, <a href=\"https:\/\/www.forrester.com\/fn\/3H7ll0kcxWCAFe5jsjndqF\" target=\"_blank\" rel=\"noopener\"><em>Le Retail\u00a0media en pleine croissance pendant la pand\u00e9mie<\/em><\/a>, publi\u00e9 le 12\u00a0ao\u00fbt\u00a02020, les analystes de Forrester <a href=\"https:\/\/www.forrester.com\/Collin-Colburn?objectid=BIO6164\" target=\"_blank\" rel=\"noopener\">Collin Colburn<\/a> (<a href=\"https:\/\/twitter.com\/CollinColburn\" target=\"_blank\" rel=\"noopener\">@CollinColburn<\/a>) et David Novitzky expliquent pourquoi cette tendance est bien partie pour durer.<\/p>\n<p>Rejoignant les conclusions de leur coll\u00e8gue Sucharita Kodali, auteure de l\u2019article <a href=\"https:\/\/www.criteo.com\/fr\/blog\/forrester-le-retail-media-en-pleine-croissance-pendant-la-pandemie\/\"><em>Les retailers,<\/em><\/a><a href=\"https:\/\/www.criteo.com\/blog\/analyst-report-forrester-retailers-youre-the-next-media-moguls\/\"><em> \u00e9toiles montantes des m\u00e9dias<\/em><\/a>, ces analystes pr\u00e9voient une hausse constante des investissements dans le retail media. Pourquoi\u00a0? Parce que les annonceurs recherchent de nouvelles opportunit\u00e9s publicitaires. En t\u00e9moignent la croissance de l\u2019e-commerce, mais aussi les nouvelles plateformes m\u00e9dias des retailers, le regain d\u2019int\u00e9r\u00eat des marques et les chiffres d\u2019affaires en hausse d\u2019Amazon et de Facebook.<\/p>\n<p>Cliquez sur le lien ci-dessous pour lire l\u2019int\u00e9gralit\u00e9 du rapport de Forrester Research, gratuitement mis \u00e0 votre disposition par Criteo.<\/p>\n<p>Nous avons \u00e9galement eu l\u2019immense plaisir de travailler avec Collin et Forrester Consulting sur un projet de recherche approfondie, sur la fa\u00e7on dont les marketeurs abordent le retail media, ce qui les motive ou les freine. D\u2019apr\u00e8s Forrester, 70 \u00e0 <strong>90\u00a0% des marques d\u00e9clarent que leur croissance d\u00e9pend du retail\u00a0media.<\/strong><\/p>\n<p>Creusez la question en lisant l\u2019\u00e9tude de Forrester\u00a0Consulting <strong>Marques conso\u00a0: prenez le contr\u00f4le de votre destin\u00e9e Retail Media\u00a0!<\/strong>, pour d\u00e9couvrir\u00a0:<\/p>\n<ul>\n<li>Les 5\u00a0principales raisons qui poussent les marques \u00e0 investir dans le retail\u00a0media<\/li>\n<li>Ce qui les emp\u00eache d\u2019investir plus d\u2019argent dans cette solution<\/li>\n<li>3\u00a0opportunit\u00e9s qui boosteront l\u2019adoption du retail\u00a0media<\/li>\n<\/ul>\n<p>Pour lire le rapport complet, gratuitement mis \u00e0 votre disposition par Criteo, cliquez ici\u00a0:<\/p>\n<ul>\n<li>RAPPORT\u00a0: <a href=\"https:\/\/www2.criteo.com\/report-take-control-of-your-retail-media-destiny-emea\/\" target=\"_blank\" rel=\"noopener\">Marques conso\u00a0:<\/a> prenez le contr\u00f4le de votre destin\u00e9e Retail Media\u00a0! (EMEA)<\/li>\n<li>RAPPORT\u00a0: <a href=\"https:\/\/www2.criteo.com\/report-take-control-of-your-retail-media-destiny-us\/\" target=\"_blank\" rel=\"noopener\">Marques conso\u00a0:<\/a> prenez le contr\u00f4le de votre destin\u00e9e Retail Media\u00a0! (\u00c9tats-Unis)<\/li>\n<\/ul>\n<h3><strong>La plateforme Retail\u00a0Media de Criteo pour les retailers et les marques<\/strong><\/h3>\n<p>Le 14\u00a0octobre\u00a02020, Criteo a lanc\u00e9 sa plateforme Retail\u00a0Media en libre-service pour l\u2019Europe.<\/p>\n<ul>\n<li>Afficher le <a href=\"https:\/\/www.criteo.com\/fr\/news\/press-releases\/2020\/10\/criteo-lance-sa-plateforme-retail-media-en-libre-service-en-europe\/\">communiqu\u00e9 de presse<\/a><\/li>\n<\/ul>\n<p>Le m\u00eame jour, Collin Colburn (Forrester) a particip\u00e9 \u00e0 deux\u00a0webinaires au c\u00f4t\u00e9 de Michael Greene, Directeur Strat\u00e9gie de Criteo Retail\u00a0Media. Pour les visionner en replay, c\u2019est par ici\u00a0:<\/p>\n<ul>\n<li>WEBINAIRE\u00a0: <a href=\"https:\/\/www2.criteo.com\/webinar-take-control-of-your-retail-media-destiny-emea-recording\" target=\"_blank\" rel=\"noopener\">Marques conso\u00a0:<\/a> prenez le contr\u00f4le de votre destin\u00e9e Retail Media\u00a0! (EMEA)<\/li>\n<li>WEBINAIRE\u00a0: <a href=\"https:\/\/www2.criteo.com\/webinar-take-control-of-your-retail-media-destiny-us-recording\/\" target=\"_blank\" rel=\"noopener\">Marques conso\u00a0:<\/a> prenez le contr\u00f4le de votre destin\u00e9e Retail Media\u00a0! (\u00c9tats-Unis)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On n\u2019arr\u00eate plus le retail\u00a0media\u00a0! Dans leur rapport ForresterNOW, Le Retail\u00a0media en pleine croissance pendant la pand\u00e9mie, publi\u00e9 le 12\u00a0ao\u00fbt\u00a02020, les analystes de Forrester Collin Colburn (@CollinColburn) et David Novitzky expliquent pourquoi cette tendance est bien partie pour durer. Rejoignant les conclusions de leur coll\u00e8gue Sucharita Kodali, auteure de l\u2019article Les retailers, \u00e9toiles montantes des [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[556],"class_list":{"0":"post-15147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"download_url":"https:\/\/reprints2.forrester.com\/#\/assets\/2\/1542\/FN003\/report","download_button_text":"Lire le rapport","has_embed":false,"podcast_audio_length":"","add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forrester : le retail media en pleine croissance pendant la pand\u00e9mie | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Dans leur rapport ForresterNOW, intitul\u00e9 \u00ab Le retail media en pleine croissance pendant la pand\u00e9mie \u00bb et publi\u00e9 le 12 ao\u00fbt 2020, les analystes de Forrester Collin Colburn et David Novitzky expliquent pourquoi cette tendance est bien partie pour durer. Ces analystes pr\u00e9voient une hausse constante des investissements dans le retail media. Pourquoi ? Parce que les annonceurs recherchent de nouvelles opportunit\u00e9s publicitaires. En t\u00e9moignent la croissance de l\u2019e-commerce, mais aussi les nouvelles plateformes m\u00e9dias des retailers, le regain d\u2019int\u00e9r\u00eat des marques et les chiffres d\u2019affaires en hausse d\u2019Amazon et de Facebook. 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Pourquoi ? Parce que les annonceurs recherchent de nouvelles opportunit\u00e9s publicitaires. En t\u00e9moignent la croissance de l\u2019e-commerce, mais aussi les nouvelles plateformes m\u00e9dias des retailers, le regain d\u2019int\u00e9r\u00eat des marques et les chiffres d\u2019affaires en hausse d\u2019Amazon et de Facebook. Lire le rapport complet, gratuitement mis \u00e0 disposition par Criteo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/blog\/forrester-le-retail-media-en-pleine-croissance-pendant-la-pandemie\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-09T13:37:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-28T21:31:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/03\/Criteo_ForresterLogo_Blog_Hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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