{"id":15185,"date":"2020-11-05T14:47:22","date_gmt":"2020-11-05T14:47:22","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=15185"},"modified":"2024-09-11T17:34:16","modified_gmt":"2024-09-11T17:34:16","slug":"trois-facons-de-conquerir-les-fetes-grace-au-retail-media","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/trois-facons-de-conquerir-les-fetes-grace-au-retail-media\/","title":{"rendered":"Trois fa\u00e7ons de conqu\u00e9rir les f\u00eates gr\u00e2ce au retail media"},"content":{"rendered":"<p>F\u00eates de fin d\u2019ann\u00e9e, achats de cadeaux\u2026 Cette ann\u00e9e, tous les sch\u00e9mas classiques volent en \u00e9clats. Mais l\u2019esprit des f\u00eates, lui, restera au rendez-vous. Pour insuffler du positif dans une ann\u00e9e compliqu\u00e9e, aidez les consommateurs \u00e0 trouver ce qu\u2019ils cherchent depuis chez eux gr\u00e2ce aux annonces Retail\u00a0Media.<\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Retail Media - Holiday Season 2020 Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/t6vk69qoiq?dnt=1#?secret=DP3vZzXlEr\" data-secret=\"DP3vZzXlEr\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p>Avec le retail\u00a0media, jouez sur trois facteurs pour rester grav\u00e9 dans les esprits des consommateurs\u00a0:<\/p>\n<h3><strong>Commencez d\u00e8s \u00e0 pr\u00e9sent \u00e0 influencer les acheteurs.<\/strong><\/h3>\n<p>Beaucoup de grands magasins seront ferm\u00e9s \u00e0 Thanksgiving. Ajoutez \u00e0 cela la crainte des ruptures de stock et les d\u00e9lais d\u2019exp\u00e9dition \u00e0 rallonge, et vous obtiendrez des acheteurs qui pr\u00e9voient leurs cadeaux bien plus t\u00f4t que d\u2019habitude.\u00a0D\u2019apr\u00e8s nos conclusions d\u2019une r\u00e9cente enqu\u00eate men\u00e9e aupr\u00e8s des consommateurs, les personnes effectuant leur premier achat aupr\u00e8s d\u2019un retailer \u00e0 l\u2019occasion du Black\u00a0Friday se rendent pour la premi\u00e8re\u00a0fois sur son site en ligne 41\u00a0jours plus t\u00f4t.<\/p>\n<p>Concr\u00e8tement, il faut donc sensibiliser les acheteurs et influencer leur prise de d\u00e9cision d\u00e8s aujourd\u2019hui.\u00a0Retail\u00a0Media vous permet d\u2019atteindre des acheteurs avec des annonces produits natives et display sur les sites des principaux retailers, directement au point d\u2019achat.\u00a0Et gr\u00e2ce \u00e0 des rapports pr\u00e9cis, qui incluent les r\u00e9f\u00e9rences produits, vous pouvez voir exactement l\u2019influence de vos annonces sur vos ventes.<\/p>\n<h3><strong>Soyez visible sur les sites des retailers proposant vos produits.<\/strong><\/h3>\n<p>Les acheteurs ont acc\u00e8s \u00e0 une immense s\u00e9lection de produits, en particulier pendant les f\u00eates de fin d\u2019ann\u00e9e. Si votre marque appara\u00eet en page\u00a0deux ou trois des r\u00e9sultats de recherche d\u2019un retailer, il y a de grandes chances pour que personne ne la voie.\u00a0En effet, d\u2019apr\u00e8s les statistiques, la premi\u00e8re\u00a0page des r\u00e9sultats de recherche repr\u00e9sente environ 90\u00a0% des recettes.<\/p>\n<p>Les annonces Retail\u00a0Media peuvent propulser votre marque au premier plan de la vitrine num\u00e9rique, lorsque l\u2019int\u00e9r\u00eat des acheteurs pour vos produits est \u00e0 son comble. Aidez les consommateurs \u00e0 trouver exactement ce dont ils ont besoin (votre produit), pile au point d\u2019achat.<\/p>\n<h3><strong>Prenez le contr\u00f4le et effectuez des changements d\u00e8s que vous le souhaitez.<\/strong><\/h3>\n<p>Les tendances de consommation vont rapidement \u00e9voluer \u00e0 mesure que l\u2019on avancera dans la saison des f\u00eates.\u00a0Le retail\u00a0media est un puissant outil, qui permet aux retailers et aux marques de changer rapidement de strat\u00e9gie en fonction de l\u2019\u00e9volution rapide du contexte et du comportement des consommateurs.<\/p>\n<p>\u00cates-vous pr\u00eat pour le retail\u00a0media\u00a0? En savoir plus sur <a href=\"https:\/\/www.criteo.com\/fr\/products\/retail-media-for-brands\/\">Retail\u00a0Media par Criteo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00eates de fin d\u2019ann\u00e9e, achats de cadeaux\u2026 Cette ann\u00e9e, tous les sch\u00e9mas classiques volent en \u00e9clats. Mais l\u2019esprit des f\u00eates, lui, restera au rendez-vous. Pour insuffler du positif dans une ann\u00e9e compliqu\u00e9e, aidez les consommateurs \u00e0 trouver ce qu\u2019ils cherchent depuis chez eux gr\u00e2ce aux annonces Retail\u00a0Media. Avec le retail\u00a0media, jouez sur trois facteurs pour [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[612],"coauthors":[556],"class_list":{"0":"post-15185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-solution-retail-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trois fa\u00e7ons de conqu\u00e9rir les f\u00eates gr\u00e2ce au retail media | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Prenez une longueur d\u2019avance sur le shopping de fin d\u2019ann\u00e9e avec ces trois 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