{"id":15188,"date":"2020-09-29T14:51:36","date_gmt":"2020-09-29T14:51:36","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=15188"},"modified":"2024-09-17T14:54:30","modified_gmt":"2024-09-17T14:54:30","slug":"retail-media-moment-elizabeth-marsten-de-tinuiti-digital","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/retail-media-moment-elizabeth-marsten-de-tinuiti-digital\/","title":{"rendered":"Retail Media Moment : Elizabeth Marsten de Tinuiti Digital"},"content":{"rendered":"<p>Une exp\u00e9rience d\u2019achat fluide pour le consommateur, des donn\u00e9es pertinentes et exploitables pour les annonceurs\u00a0: le retail media conjugue tous les atouts.<\/p>\n<p>Dans notre derni\u00e8re vid\u00e9o de la s\u00e9rie Retail Media Moment, Elizabeth Marsten, directrice des services de march\u00e9 strat\u00e9gique au sein de l\u2019agence de marketing prim\u00e9e Tinuiti Digital, constate un v\u00e9ritable engouement pour le retail media et nous livre son analyse du ph\u00e9nom\u00e8ne.<\/p>\n<p>Si le retail media prend de l\u2019ampleur, c\u2019est en partie gr\u00e2ce \u00e0 la multitude de donn\u00e9es first party dont disposent les retailers, et dont les marques peuvent tirer parti via les r\u00e9seaux m\u00e9dia de ces derniers. Or, ces donn\u00e9es seront amen\u00e9es \u00e0 prendre de l\u2019importance, car le compte \u00e0 rebours est lanc\u00e9 avant la disparition des cookies tiers sur Chrome en 2022. Regardez l\u2019\u00e9pisode en entier pour d\u00e9couvrir le point de vue d\u2019Elizabeth\u00a0!<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/9cfukbek96.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_9cfukbek96 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/9cfukbek96\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Face au nombre incalculable de retailers et d\u2019offres, Elizabeth aimerait conna\u00eetre les crit\u00e8res sur lesquels se basent les autres acteurs du retail media pour choisir leurs retailers et d\u00e9ployer leur strat\u00e9gie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une exp\u00e9rience d\u2019achat fluide pour le consommateur, des donn\u00e9es pertinentes et exploitables pour les annonceurs\u00a0: le retail media conjugue tous les atouts. Dans notre derni\u00e8re vid\u00e9o de la s\u00e9rie Retail Media Moment, Elizabeth Marsten, directrice des services de march\u00e9 strat\u00e9gique au sein de l\u2019agence de marketing prim\u00e9e Tinuiti Digital, constate un v\u00e9ritable engouement pour le [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[612],"coauthors":[],"class_list":{"0":"post-15188","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail Media Moment : Elizabeth Marsten de Tinuiti Digital | FR - 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