{"id":15280,"date":"2020-06-26T14:11:41","date_gmt":"2020-06-26T14:11:41","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=15280"},"modified":"2024-04-03T15:49:11","modified_gmt":"2024-04-03T15:49:11","slug":"451-research-criteo-inaugure-sa-plateforme-retail-media","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/451-research-criteo-inaugure-sa-plateforme-retail-media\/","title":{"rendered":"451 Research \u2013 Criteo inaugure sa plateforme Retail Media"},"content":{"rendered":"<p>Dans son rapport <em>\u00ab\u00a0<strong>Criteo Opens Up its Retail Media Platform\u00a0<\/strong>\u00bb<\/em>, publi\u00e9 le 22 juin, Scott Denne, <a href=\"http:\/\/www.451research.com\/\" target=\"_blank\" rel=\"noopener\">analyste de 451 Research<\/a>, revient sur les opportunit\u00e9s offertes par le retail media, toujours en plein essor, et sur l\u2019espace unique que Criteo s\u2019est taill\u00e9 gr\u00e2ce\u00a0au d\u00e9ploiement de sa<strong><em>\u00a0<\/em><\/strong>plateforme de retail media.<\/p>\n<p>\u00ab<em> Criteo s\u2019est longtemps positionn\u00e9 comme l\u2019alternative ouverte de la publicit\u00e9 en ligne, en opposition aux \u00e9cosyst\u00e8mes ferm\u00e9s de Facebook et Google. Le lancement de son activit\u00e9 retail media est une \u00e9tape n\u00e9cessaire, qui pr\u00e9sente de nombreux avantages potentiels, outre le fait d\u2019aligner le retail media sur la strat\u00e9gie d\u00e9clar\u00e9e de Criteo.<\/em>\u00a0\u00bb <em>\u2013 Scott Denne, 451\u00a0Research, 22\u00a0juin\u00a02020<\/em><\/p>\n<p>Scott pr\u00e9sente le contexte du d\u00e9veloppement de la plateforme, passe en revue\u00a0ses avantages pour les retailers et les\u00a0marques, et analyse le paysage concurrentiel.<\/p>\n<ul>\n<li>Avec Retail Media de Criteo, les retailers peuvent accro\u00eetre leurs marges sans augmenter leurs prix. De plus, la plateforme en libre-service offre aux retailers et aux marques un meilleur niveau de contr\u00f4le.<\/li>\n<li>La plateforme permet \u00e0 Criteo de construire un \u00e9cosyst\u00e8me ouvert pour le retail media, qui accueillera de nouvelles sources de demande et de nouveaux fournisseurs de services.<\/li>\n<li>Aucune plateforme n\u2019est en concurrence directe avec celle de Criteo, mais l\u2019ampleur consid\u00e9rable d\u2019Amazon reste un d\u00e9fi \u00e0 relever.<\/li>\n<\/ul>\n<p><strong><em>Pour lire le rapport complet, mis gratuitement \u00e0 disposition par Criteo, cliquez ici. <\/em><\/strong><strong><em>Ce document a \u00e9t\u00e9 r\u00e9dig\u00e9 ind\u00e9pendamment par 451\u00a0Research. Il peut pr\u00e9senter des points de vue divergents de ceux avanc\u00e9s officiellement par Criteo.<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/06\/451_Reprint_Criteo_22JUN2020.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15281 size-medium\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/06\/451_Reprint_Criteo_22JUN2020_Page_1-232x300.jpg\" alt=\"Hero image - Criteo opens up its retail media platform - Scott Denne - 451 Research\" width=\"232\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans son rapport \u00ab\u00a0Criteo Opens Up its Retail Media Platform\u00a0\u00bb, publi\u00e9 le 22 juin, Scott Denne, analyste de 451 Research, revient sur les opportunit\u00e9s offertes par le retail media, toujours en plein essor, et sur l\u2019espace unique que Criteo s\u2019est taill\u00e9 gr\u00e2ce\u00a0au d\u00e9ploiement de sa\u00a0plateforme de retail media. \u00ab Criteo s\u2019est longtemps positionn\u00e9 comme l\u2019alternative [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[556],"class_list":{"0":"post-15280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>451 Research \u2013 Criteo inaugure sa plateforme Retail Media | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Scott Denne, analyste de 451 Research, livre son avis sur la plate-forme Retail Media de Criteo.\" \/>\n<meta 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