{"id":15415,"date":"2021-01-19T15:07:26","date_gmt":"2021-01-19T15:07:26","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=15415"},"modified":"2023-10-31T16:16:07","modified_gmt":"2023-10-31T16:16:07","slug":"produits-sponsorises-bienvenue-a-pacvue","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/","title":{"rendered":"Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media"},"content":{"rendered":"<p>Selon eMarketer, les ventes en ligne devraient atteindre 794,5\u00a0milliards de dollars aux \u00c9tats-Unis en 2021, soit 32,4\u00a0% de plus qu\u2019en 2020. Les habitudes des consommateurs \u00e9voluent\u00a0: les marketers misent donc sur le retail media pour toucher les shoppers et mesurer les performances de leurs annonces sur les sites et les applications de commerce en ligne. Toujours d\u2019apr\u00e8s eMarketer, le retail media devrait repr\u00e9senter 12,2\u00a0% des d\u00e9penses publicitaires aux \u00c9tats-Unis d\u2019ici la fin de l\u2019ann\u00e9e.<\/p>\n<p>Face \u00e0 la multiplication des achats en ligne, les marques ont besoin de nouveaux moyens pour booster l\u2019engagement des shoppers gr\u00e2ce \u00e0 des annonces pertinentes sur le site web et l\u2019application des distributeurs, tels que Target. La strat\u00e9gie retail media de Criteo vise \u00e0 nouer des partenariats API avec des plateformes de commerce en ligne reconnues, comme celle de Pacvue. L\u2019objectif\u00a0? Permettre \u00e0 nos annonceurs de b\u00e9n\u00e9ficier d\u2019un large choix pour g\u00e9rer et optimiser leurs campagnes retail media aupr\u00e8s des principaux retailers, dont Target.<\/p>\n<h3><strong>Le partenariat entre Criteo et Roundel \u00e9volue pour r\u00e9pondre aux besoins des marques<\/strong><\/h3>\n<p>Dans cet environnement fluctuant, l\u2019\u00e9quipe de Target a adopt\u00e9 une strat\u00e9gie durable, capable de r\u00e9pondre aux besoins de ses clients et de garantir un ROI sans pr\u00e9c\u00e9dent. Les r\u00e9sultats du troisi\u00e8me trimestre le confirment : les ventes en ligne du distributeur ont bondi de 155 %. Le montant du panier moyen, en magasin et en ligne, a quant \u00e0 lui progress\u00e9 de 15,6 %. Les marques cherchent de nouveaux leviers d\u2019engagement aupr\u00e8s des shoppers (qui passent plus de temps en ligne) et souhaitent toucher les visiteurs du site web de Target via son application.<\/p>\n<p>Gr\u00e2ce \u00e0 son partenariat de longue date avec Roundel, la plateforme media de Target, Criteo Retail Media a d\u00e9velopp\u00e9 des offres publicitaires d\u00e9di\u00e9es aux produits sponsoris\u00e9s sur Target.com. Les marques peuvent ainsi accro\u00eetre la visibilit\u00e9 de leurs produits aupr\u00e8s de shoppers susceptibles de s\u2019y int\u00e9resser. Et depuis peu, Criteo propose \u00e9galement des ench\u00e8res sur des annonces de produits sponsoris\u00e9es dans son application en pleine expansion.<\/p>\n<p>La plateforme Retail Media de Criteo donne acc\u00e8s \u00e0 un \u00e9cosyst\u00e8me ouvert de retailers. Les marques peuvent ainsi\u00a0toucher les shoppers \u00e0 chaque \u00e9tape du parcours d\u2019achat, via diff\u00e9rents formats publicitaires et options de ciblage. En participant \u00e0 cet \u00e9cosyst\u00e8me ouvert, Target contribue au d\u00e9veloppement d\u2019un retail media toujours plus pertinent et facile d\u2019utilisation.<\/p>\n<h3><strong>Target et Criteo d\u00e9ploient Pacvue, partenaire API de Criteo<\/strong><\/h3>\n<p>Les marques sont de plus en plus port\u00e9es sur le retail media. Face \u00e0 ce constat, Criteo et Target mettent \u00e0 leur disposition tous les outils n\u00e9cessaires pour travailler avec plus de flexibilit\u00e9. Gr\u00e2ce \u00e0 l\u2019API Retail Media de Criteo, les fournisseurs de technologie historiques tels que Pacvue cr\u00e9ent des outils qui aident les annonceurs \u00e0 alimenter des campagnes retail media r\u00e9ussies, sans reposer sur Amazon.<\/p>\n<p>Int\u00e9gr\u00e9 \u00e0 l\u2019API Retail Media de Criteo, Pacvue invite \u00e0 d\u00e9ployer des annonces sur de nouveaux canaux, tout en g\u00e9rant les campagnes gr\u00e2ce \u00e0 des donn\u00e9es de performance holistiques, un reporting flexible et des optimisations intelligentes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon eMarketer, les ventes en ligne devraient atteindre 794,5\u00a0milliards de dollars aux \u00c9tats-Unis en 2021, soit 32,4\u00a0% de plus qu\u2019en 2020. Les habitudes des consommateurs \u00e9voluent\u00a0: les marketers misent donc sur le retail media pour toucher les shoppers et mesurer les performances de leurs annonces sur les sites et les applications de commerce en ligne. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[556],"class_list":{"0":"post-15415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"criteo-solution-retail-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo et Target d\u00e9ploient Pacvue, partenaire API de Criteo. Int\u00e9gr\u00e9 \u00e0 l\u2019API Retail Media de Criteo, Pacvue invite \u00e0 d\u00e9ployer des annonces sur de nouveaux canaux, en b\u00e9n\u00e9ficiant d\u2019une gestion optimis\u00e9e des campagnes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media | FR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo et Target d\u00e9ploient Pacvue, partenaire API de Criteo. Int\u00e9gr\u00e9 \u00e0 l\u2019API Retail Media de Criteo, Pacvue invite \u00e0 d\u00e9ployer des annonces sur de nouveaux canaux, en b\u00e9n\u00e9ficiant d\u2019une gestion optimis\u00e9e des campagnes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-19T15:07:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T16:16:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/08\/21-RM-3PP-Blog-Post-01-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media\",\n\t            \"datePublished\": \"2021-01-19T15:07:26+00:00\",\n\t            \"dateModified\": \"2023-10-31T16:16:07+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/\"\n\t            },\n\t            \"wordCount\": 543,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/08\/21-RM-3PP-Blog-Post-01-1.png\",\n\t            \"keywords\": [\n\t                \"Retail Media\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Nouveaut\u00e9s Criteo\"\n\t            ],\n\t            \"inLanguage\": \"fr-FR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"fr-FR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/08\/21-RM-3PP-Blog-Post-01-1.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/08\/21-RM-3PP-Blog-Post-01-1.png\",\n\t            \"width\": 2048,\n\t            \"height\": 1024\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/fr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"fr-FR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"fr-FR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media | FR - Criteo.com","description":"Criteo et Target d\u00e9ploient Pacvue, partenaire API de Criteo. Int\u00e9gr\u00e9 \u00e0 l\u2019API Retail Media de Criteo, Pacvue invite \u00e0 d\u00e9ployer des annonces sur de nouveaux canaux, en b\u00e9n\u00e9ficiant d\u2019une gestion optimis\u00e9e des campagnes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/","og_locale":"fr_FR","og_type":"article","og_title":"Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media | FR - Criteo.com","og_description":"Criteo et Target d\u00e9ploient Pacvue, partenaire API de Criteo. Int\u00e9gr\u00e9 \u00e0 l\u2019API Retail Media de Criteo, Pacvue invite \u00e0 d\u00e9ployer des annonces sur de nouveaux canaux, en b\u00e9n\u00e9ficiant d\u2019une gestion optimis\u00e9e des campagnes.","og_url":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/","og_site_name":"FR - Criteo.com","article_published_time":"2021-01-19T15:07:26+00:00","article_modified_time":"2023-10-31T16:16:07+00:00","og_image":[{"width":2048,"height":1024,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/08\/21-RM-3PP-Blog-Post-01-1.png","type":"image\/png"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media","datePublished":"2021-01-19T15:07:26+00:00","dateModified":"2023-10-31T16:16:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/"},"wordCount":543,"publisher":{"@id":"https:\/\/www.criteo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/08\/21-RM-3PP-Blog-Post-01-1.png","keywords":["Retail Media"],"articleSection":["Nouveaut\u00e9s Criteo"],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/#primaryimage","url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/08\/21-RM-3PP-Blog-Post-01-1.png","contentUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/08\/21-RM-3PP-Blog-Post-01-1.png","width":2048,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/fr\/blog\/produits-sponsorises-bienvenue-a-pacvue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Produits sponsoris\u00e9s : bienvenue \u00e0 Pacvue, nouveau partenaire API de Criteo Retail Media"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/fr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/fr\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/15415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/comments?post=15415"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/15415\/revisions"}],"predecessor-version":[{"id":15497,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/15415\/revisions\/15497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/media\/15416"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/media?parent=15415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/categories?post=15415"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/coauthors?post=15415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}