{"id":16511,"date":"2020-04-06T17:22:25","date_gmt":"2020-04-06T17:22:25","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=16511"},"modified":"2024-07-18T18:28:05","modified_gmt":"2024-07-18T18:28:05","slug":"touchez-laudience-ideale-grace-aux-donnees-dintention-criteo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/touchez-laudience-ideale-grace-aux-donnees-dintention-criteo\/","title":{"rendered":"Touchez l\u2019audience id\u00e9ale gr\u00e2ce aux donn\u00e9es d\u2019intention Criteo"},"content":{"rendered":"<p>C\u2019est une \u00e9vidence pour les marketers\u00a0: une bonne campagne publicitaire passe par un ciblage pertinent. Oui, mais comment avoir la certitude de toucher l\u2019audience id\u00e9ale\u00a0? En se fiant aux options de ciblage flexibles, adapt\u00e9es au marketing full-funnel, que propose Criteo. La solution Commerce Audiences s&rsquo;appuie sur les donn\u00e9es d\u2019intention en temps r\u00e9el pour cibler les shoppers les plus actifs en ligne et les plus int\u00e9ress\u00e9s par votre marque.<\/p>\n<p>Or, aujourd\u2019hui, Commerce Audiences passe \u00e0 la vitesse sup\u00e9rieure. Notre solution s\u2019enrichit de nouvelles options de ciblage, pour des audiences toujours plus pertinentes\u00a0:<\/p>\n<ul>\n<li><strong>800\u00a0cat\u00e9gories de produits\u00a0:<\/strong>\u00a0ciblez les shoppers en fonction des produits et services qu&rsquo;ils recherchent ou placent dans leur panier, et des fourchettes de prix s\u00e9lectionn\u00e9es.<\/li>\n<li><strong>800\u00a0noms de marques\u00a0:<\/strong>\u00a0ciblez les shoppers int\u00e9ress\u00e9s par certaines marques, notamment dans les cat\u00e9gories retail, \u00e9lectronique ou automobile.<\/li>\n<li><strong>Donn\u00e9es d\u00e9mographiques\u00a0:<\/strong>\u00a0reciblez les utilisateurs en fonction de leur sexe et de leur pouvoir d\u2019achat.<\/li>\n<\/ul>\n<p>Exclusivement disponibles chez Criteo, ces nouvelles options Commerce Audiences permettent aux marketers de toucher des audiences uniques. En voici quelques exemples\u00a0:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16517\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Shopper-Profiles-FR-min.png\" alt=\"\" width=\"1000\" height=\"975\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Shopper-Profiles-FR-min.png 1000w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Shopper-Profiles-FR-min-300x293.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Shopper-Profiles-FR-min-768x749.png 768w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Shopper-Profiles-FR-min-630x614.png 630w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Shopper-Profiles-FR-min-24x24.png 24w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Shopper-Profiles-FR-min-48x48.png 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ces nouvelles options de ciblage sont d\u00e9sormais accessibles sur la plateforme libre-service de Criteo. Composez votre audience id\u00e9ale en s\u00e9lectionnant les cat\u00e9gories de produits, les fourchettes de prix, les marques pr\u00e9f\u00e9r\u00e9es, le sexe et le pouvoir d\u2019achat de vos shoppers. Le reach potentiel de votre audience s\u2019affiche en temps r\u00e9el\u00a0:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16514\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Commerce-2.png\" alt=\"\" width=\"1200\" height=\"779\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Commerce-2.png 1200w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Commerce-2-300x195.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Commerce-2-1024x665.png 1024w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Commerce-2-768x499.png 768w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/11\/Commerce-2-630x409.png 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><em>Remarque\u00a0: Commerce Audiences n\u2019est propos\u00e9 que dans certains pays. Contactez votre repr\u00e9sentant Criteo pour conna\u00eetre les options disponibles dans votre r\u00e9gion.<\/em><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/fr\/login\/\">Connectez-vous<\/a> pour d\u00e9couvrir les nouvelles options d\u2019audiences disponibles dans votre r\u00e9gion.<\/p>\n<p>Ou <a href=\"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/\">inscrivez-vous sur la plateforme Criteo<\/a> pour cibler vos audiences id\u00e9ales\u00a0!<\/p>\n<p>Envie de tester les nouvelles fonctionnalit\u00e9s que l\u2019\u00e9quipe produit de Criteo est en train de d\u00e9velopper\u00a0? Rejoignez notre\u00a0<a href=\"https:\/\/alexandraszynkarski.typeform.com\/to\/NCUZ47\" target=\"_blank\" rel=\"noopener\">programme b\u00eata ici\u00a0!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est une \u00e9vidence pour les marketers\u00a0: une bonne campagne publicitaire passe par un ciblage pertinent. Oui, mais comment avoir la certitude de toucher l\u2019audience id\u00e9ale\u00a0? En se fiant aux options de ciblage flexibles, adapt\u00e9es au marketing full-funnel, que propose Criteo. La solution Commerce Audiences s&rsquo;appuie sur les donn\u00e9es d\u2019intention en temps r\u00e9el pour cibler les [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[556],"class_list":{"0":"post-16511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Touchez l\u2019audience id\u00e9ale gr\u00e2ce aux donn\u00e9es d\u2019intention Criteo | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo \u00e9largit ses options de ciblage d\u2019audience ! 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