{"id":18527,"date":"2023-05-02T19:38:52","date_gmt":"2023-05-02T19:38:52","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=18527"},"modified":"2023-05-03T12:58:36","modified_gmt":"2023-05-03T12:58:36","slug":"comment-attirer-de-nouveaux-clients-et-generer-plus-de-ventes-et-augmenter-la-valeur-vie-client-plus-efficacement","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/comment-attirer-de-nouveaux-clients-et-generer-plus-de-ventes-et-augmenter-la-valeur-vie-client-plus-efficacement\/","title":{"rendered":"Comment attirer de nouveaux clients et g\u00e9n\u00e9rer plus de ventes et augmenter la valeur vie client plus efficacement ?"},"content":{"rendered":"<p>Au cours des derni\u00e8res ann\u00e9es, le passage rapide au num\u00e9rique a entra\u00een\u00e9 une concurrence accrue en ligne et une augmentation des d\u00e9penses publicitaires. Parall\u00e8lement, l&rsquo;incertitude \u00e9conomique, les r\u00e9glementations sur les donn\u00e9es et la protection de la vie priv\u00e9e, font pression sur les annonceurs pour qu&rsquo;ils en fassent plus avec moins.<\/p>\n<p>Dans ce paysage en constante \u00e9volution, o\u00f9 les activit\u00e9s publicitaires sont de plus en plus surveill\u00e9es, vous ne pouvez plus compter sur les solutions ayant stimul\u00e9 la croissance dans le pass\u00e9.\u00a0 Vous devez trouver de nouveaux moyens d&rsquo;acqu\u00e9rir et de fid\u00e9liser efficacement vos clients.<\/p>\n<p>La gestion du co\u00fbt d&rsquo;acquisition client (CAC) et l&rsquo;augmentation de la valeur vie client (LTV) sont plus importantes que jamais, alors pourquoi ne pas utiliser une solution qui s&rsquo;en charge automatiquement pour vous ? La plateforme Criteo automatise une boucle autonome d&rsquo;acquisition et de fid\u00e9lisation client afin de maximiser les performances et la rentabilit\u00e9 de votre entreprise. Il s&rsquo;agit d&rsquo;une plateforme \u00e9prouv\u00e9e, pr\u00eate pour l&rsquo;avenir, con\u00e7ue pour fournir\u00a0des r\u00e9sultats optimis\u00e9s et mesurables, quels que soient les d\u00e9fis d&rsquo;aujourd&rsquo;hui ou les changements de demain.<\/p>\n<p>Attirez de nouveaux clients et transformez-les rapidement en clients \u00e0 forte valeur ajout\u00e9e, capables d&rsquo;informer des audiences d&rsquo;acquisition plus importantes et de meilleure qualit\u00e9, tandis que le machine learning travaille en permanence pour maximiser les retours sur investissement sans \u00e9puiser votre \u00e9quipe. Qu&rsquo;il s&rsquo;agisse d&rsquo;annonces display ou natives, de vid\u00e9o ou de CTV, les solutions du Commerce Growth garantissent des tactiques d&rsquo;acquisition et de fid\u00e9lisation efficaces sur tous les canaux, avec la possibilit\u00e9 de prouver la valeur de chaque dollar d\u00e9pens\u00e9. Atteignez les meilleurs clients \u00e0 grande \u00e9chelle, et ce, sans avoir \u00e0 investir beaucoup de temps, de talent ou de ressources financi\u00e8res. Il vous suffit pour cela de mettre le syst\u00e8me en marche.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/yntaeflu2r.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_yntaeflu2r videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/yntaeflu2r\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Gr\u00e2ce au Commerce Growth, vous pourrez :<\/p>\n<ul>\n<li>Comprendre le comportement des shoppers mieux que quiconque gr\u00e2ce au plus grand ensemble de donn\u00e9es transactionnelles ouvertes au monde. Gr\u00e2ce \u00e0 un acc\u00e8s \u00e0 un important volume de donn\u00e9es, nous pouvons traduire et simplifier l&rsquo;intention et l&rsquo;identit\u00e9 des shoppers pour pr\u00e9dire avec pr\u00e9cision le comportement des utilisateurs et trouver ceux qui sont les plus susceptibles d&rsquo;acheter chez vous<\/li>\n<li>Cibler vos d\u00e9penses uniquement sur les audiences \u00e0 fort potentiel, qu&rsquo;elles soient nouvelles ou d\u00e9j\u00e0 clientes, afin d&rsquo;\u00e9viter de gaspiller du budget et d&rsquo;am\u00e9liorer le retour sur les d\u00e9penses publicitaires (ROAS).<\/li>\n<li>Cr\u00e9er des interactions plus significatives qui transforment les nouveaux acheteurs en clients \u00e0 vie en enrichissant vos donn\u00e9es clients et transactionnelles gr\u00e2ce \u00e0 nos donn\u00e9es sur les shoppers et au machine learning.<\/li>\n<li>Maximiser les retours gr\u00e2ce \u00e0 une intelligence artificielle qui prend des d\u00e9cisions et optimise les campagnes pour vous ; cette intelligence est con\u00e7ue pour le commerce et entra\u00een\u00e9e depuis 18 ans.<\/li>\n<li>Atteindre les utilisateurs sur l&rsquo;Internet ouvert (au-del\u00e0 de Google, Facebook et d&rsquo;autres plateformes comme Amazon) o\u00f9 le consommateur moyen passe 66 % de son temps en ligne et se tourne 84 % du temps vers de nouvelles marques et entreprises pour acheter.<\/li>\n<li>Prouver la valeur de vos d\u00e9penses gr\u00e2ce \u00e0 une solution con\u00e7ue pour fournir des r\u00e9sultats significatifs et mesurables \u00e0 chaque \u00e9tape du parcours.<\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Pour en savoir plus, <a href=\"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/\">contactez un expert Criteo<\/a>.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des derni\u00e8res ann\u00e9es, le passage rapide au num\u00e9rique a entra\u00een\u00e9 une concurrence accrue en ligne et une augmentation des d\u00e9penses publicitaires. Parall\u00e8lement, l&rsquo;incertitude \u00e9conomique, les r\u00e9glementations sur les donn\u00e9es et la protection de la vie priv\u00e9e, font pression sur les annonceurs pour qu&rsquo;ils en fassent plus avec moins. Dans ce paysage en constante [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":18528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-18527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-small-and-medium","9":"criteo-solution-customer-acquisition","10":"criteo-solution-customer-retention","11":"criteo-platform-commerce-growth"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":true,"podcast_audio_length":"","embed_is_pardot_form":false,"embed_pardot_form":"<iframe src=\"\u00a0\u00a0\u00a0https:\/\/www2.criteo.com\/l\/126241\/2023-04-18\/853rf6\u00a0\u00a0\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 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