{"id":18737,"date":"2023-06-13T14:00:16","date_gmt":"2023-06-13T14:00:16","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/?p=18737"},"modified":"2025-03-18T14:45:05","modified_gmt":"2025-03-18T14:45:05","slug":"commerce-academy","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/commerce-academy\/","title":{"rendered":"Devenez certifi\u00e9 Commerce Media avec la Criteo Commerce Academy"},"content":{"rendered":"<p>Criteo est heureux d&rsquo;annoncer le lancement de sa Commerce Academy. Son objectif\u00a0? Aider les marketeurs \u00e0 atteindre leurs objectifs de carri\u00e8re et \u00e0 optimiser les performances de leurs campagnes.<\/p>\n<p>\u00c0 travers ses <a href=\"https:\/\/www.criteo.com\/resources\/\">rapports, livres blancs et webinaires<\/a>, Criteo offre aux sp\u00e9cialistes du marketing les cl\u00e9s pour suivre les \u00e9volutions rapides du paysage Commerce media, et booster les r\u00e9sultats de leurs campagnes de publicit\u00e9 en d\u00e9veloppant leurs connaissances.<\/p>\n<p>Avec le lancement de la Criteo Commerce Academy, nous allons encore plus loin. Cette plateforme d\u2019apprentissage r\u00e9unit les outils et connaissances strat\u00e9giques dont vous aurez besoin pour atteindre vos objectifs, qu\u2019il s\u2019agisse de faire progresser votre carri\u00e8re ou d\u2019optimiser votre chance d\u2019atteindre les KPI de vos campagnes publicitaires.<\/p>\n<h2>Criteo Commerce Academy\u00a0: de quoi s\u2019agit-il\u00a0?<\/h2>\n<p>La Criteo Commerce Academy est un portail de formation global qui fusionne le meilleur de l&rsquo;Advertising Academy et de la Retail Media University, en regroupant les ressources \u00e9ducatives externes de Criteo au sein d&rsquo;une seule et m\u00eame plateforme. Les formations de la Commerce Academy sont con\u00e7ues pour aider les marketeurs \u00e0 d\u00e9velopper leur expertise dans le domaine du Commerce media et \u00e0 obtenir une certification sur la plateforme Commerce Media de Criteo, leader sur le march\u00e9. En participant \u00e0 notre portail, les marketeurs b\u00e9n\u00e9ficient \u00e9galement d&rsquo;un acc\u00e8s exclusif aux meilleures pratiques publicitaires et aux recommandations en mati\u00e8re de strat\u00e9gie de campagne.<\/p>\n<p>La participation \u00e0 la Commerce Academy est ouverte \u00e0 tous. Le contenu \u00e9ducatif sera particuli\u00e8rement utile aux media planneurs et aux acheteurs de m\u00e9dias, ainsi qu&rsquo;aux marketeurs de retail media.<\/p>\n<h2>Nos programmes<\/h2>\n<p>La Criteo Commerce Academy propose des cours de formation en ligne gratuits et \u00e0 son rythme dans diff\u00e9rents domaines. Avec des cours suppl\u00e9mentaires pr\u00e9vus, le portail de formation comprend actuellement :<\/p>\n<ul>\n<li>Trois programmes de certification Commerce Growth, pour apprendre \u00e0 int\u00e9grer, g\u00e9rer et planifier des campagnes publicitaires programmatiques<\/li>\n<li>Un programme de certification sur les <a href=\"https:\/\/www.criteo.com\/blog\/boost-your-brand-with-sponsored-products-ads\/\">produits sponsoris\u00e9s<\/a> on-site et les solutions retail media de Criteo<\/li>\n<li>Une biblioth\u00e8que en ligne, avec des ressources suppl\u00e9mentaires sur le retail media et la publicit\u00e9 programmatique<\/li>\n<\/ul>\n<h2>Les avantages de la Commerce Academy<\/h2>\n<ul>\n<li>Devenez un expert du Commerce m\u00e9dia, approfondissez vos connaissances publicitaires et restez au courant des derni\u00e8res tendances en mati\u00e8re de publicit\u00e9 num\u00e9rique<\/li>\n<li>Passez des certifications sur les solutions Criteo et ajoutez-les \u00e0 votre profil Linkedin<\/li>\n<li>D\u00e9couvrez comment les solutions de m\u00e9dia programmatique et de retail media de Criteo peuvent optimiser les r\u00e9sultats de vos campagnes.<\/li>\n<li>Pour les agences uniquement : D\u00e9bloquez l&rsquo;acc\u00e8s au Partner Program de Criteo en remplissant les conditions de certification avec les formations de la Commerce Academy.<\/li>\n<\/ul>\n<h2>Passez \u00e0 la vitesse sup\u00e9rieure<\/h2>\n<p>Vous ne savez pas par o\u00f9 commencer ? Explorez les certifications de la Commerce Academy con\u00e7ues pour am\u00e9liorer votre expertise ou plongez dans notre biblioth\u00e8que d&rsquo;apprentissage pour obtenir des ressources compl\u00e8tes adapt\u00e9es \u00e0 votre croissance.<\/p>\n<p><a href=\"https:\/\/academy.criteo.com\/\" target=\"_blank\" rel=\"noopener\">Inscrivez-vous d\u00e8s aujourd&rsquo;hui<\/a> et commencez \u00e0 construire votre chemin vers la ma\u00eetrise du commerce !<\/p>\n<p>Pour toute question, veuillez contacter l&rsquo;\u00e9quipe de Criteo Commerce Academy \u00e0 <a href=\"mailto:commerce.academy@criteo.com\">commerce.academy@criteo.com<\/a> ou remplir notre <a href=\"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/\">formulaire de contact<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criteo est heureux d&rsquo;annoncer le lancement de sa Commerce Academy. Son objectif\u00a0? Aider les marketeurs \u00e0 atteindre leurs objectifs de carri\u00e8re et \u00e0 optimiser les performances de leurs campagnes. \u00c0 travers ses rapports, livres blancs et webinaires, Criteo offre aux sp\u00e9cialistes du marketing les cl\u00e9s pour suivre les \u00e9volutions rapides du paysage Commerce media, et [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":18738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[557],"class_list":{"0":"post-18737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"criteo-solution-retail-media","9":"criteo-platform-commerce-growth","10":"criteo-topic-ad-tech","11":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Devenez certifi\u00e9 Commerce Media avec la Criteo Commerce Academy | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo lance sa Commerce Academy pour aider les marketeurs 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