{"id":5872,"date":"2017-08-17T17:32:09","date_gmt":"2017-08-17T17:32:09","guid":{"rendered":"http:\/\/www.criteo.com\/fr-source\/?p=5872"},"modified":"2023-09-12T16:26:38","modified_gmt":"2023-09-12T16:26:38","slug":"ad-tech-firm-criteo-launch-data-cooperative-help-retailers-take-amazon","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/ad-tech-firm-criteo-launch-data-cooperative-help-retailers-take-amazon\/","title":{"rendered":"Criteo, acteur de la publicit\u00e9 num\u00e9rique, invite les commer\u00e7ants \u00e0 mettre en commun leurs donn\u00e9es pour mieux contrer Amazon"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Face \u00e0 la domination croissante de Amazon.com Inc. sur le commerce online et offline, la soci\u00e9t\u00e9 de technologie publicitaire Criteo SA cherche \u00e0 se positionner comme le partenaire capable d&rsquo;aider les commer\u00e7ants \u00e0 faire face.<\/p>\n<p>V\u00e9ritable joyau de la publicit\u00e9 num\u00e9rique, Criteo a b\u00e2ti son activit\u00e9 sur une technique d\u00e9nomm\u00e9e \u00ab\u00a0retargeting\u00a0\u00bb. Le principe : diffuser des annonces publicitaires aux consommateurs ayant d\u00e9j\u00e0 visit\u00e9 un site marchand, de mani\u00e8re \u00e0 les inciter \u00e0 y revenir et concr\u00e9tiser leur achat.<\/p>\n<p>La soci\u00e9t\u00e9 annonce avoir d\u00e9velopp\u00e9 sa client\u00e8le pour atteindre 11 000 commer\u00e7ants, d&rsquo;o\u00f9 elle extrait des informations sur 550 milliards de dollars de ventes chaque ann\u00e9e.<\/p>\n<p>Criteo encourage aujourd&rsquo;hui les distributeurs, les \u00e9diteurs et les marques \u00e0 mettre en commun leurs donn\u00e9es pour conduire plus de consommateurs \u00e0 acheter leurs produits en dehors de l&rsquo;\u00e9cosyst\u00e8me Amazon. Id\u00e9e directrice : les enseignes et les marques, arm\u00e9es de donn\u00e9es plus pr\u00e9cises sur les habitudes de consommation offline et online de leurs clients, peuvent mieux cibler les publicit\u00e9s aupr\u00e8s des consommateurs les plus enclins \u00e0 passer \u00e0 l&rsquo;acte.<\/p>\n<p><em>La version originale <a href=\"https:\/\/www.wsj.com\/articles\/ad-tech-firm-criteo-to-launch-data-cooperative-to-help-retailers-take-on-amazon-1501163625\">de cet article<\/a>, r\u00e9dig\u00e9 par Laura O&rsquo;Reilly, a \u00e9t\u00e9 publi\u00e9e dans The Wall Street Journal le 27 juillet 2017.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Face \u00e0 la domination croissante de Amazon.com Inc. sur le commerce online et offline, la soci\u00e9t\u00e9 de technologie publicitaire Criteo SA cherche \u00e0 se positionner comme le partenaire capable d&rsquo;aider les commer\u00e7ants \u00e0 faire face. V\u00e9ritable joyau de la publicit\u00e9 num\u00e9rique, Criteo a b\u00e2ti son activit\u00e9 sur une technique d\u00e9nomm\u00e9e \u00ab\u00a0retargeting\u00a0\u00bb. Le principe : [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,111],"coauthors":[558],"class_list":{"0":"post-5872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"category-trends-insights","9":"criteo-solution-dynamic-retargeting","10":"criteo-topic-first-party-data"},"acf":{"hide_featured_image":false,"has_download":false,"download_url":"","download_button_text":"","has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Criteo, acteur de la publicit\u00e9 num\u00e9rique, invite les commer\u00e7ants \u00e0 mettre en commun leurs donn\u00e9es pour mieux contrer Amazon | FR - 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