{"id":6385,"date":"2017-07-13T13:13:16","date_gmt":"2017-07-13T13:13:16","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=6385"},"modified":"2024-01-08T16:25:17","modified_gmt":"2024-01-08T16:25:17","slug":"ce-qui-fait-la-puissance-du-criteo-engine-predictive-bidding","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/ce-qui-fait-la-puissance-du-criteo-engine-predictive-bidding\/","title":{"rendered":"Ce qui fait la puissance du Criteo AI Engine ? Predictive Bidding"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Criteo AI Engine est en apprentissage permanent. Vingt-quatre heures sur vingt-quatre, il enregistre les signaux d\u2019intention d\u2019achat des visiteurs de votre site et apprend \u00e0 mesure qu\u2019il absorbe cette information. A la cl\u00e9, des annonces mieux cibl\u00e9es, parfaitement adapt\u00e9es aux pr\u00e9f\u00e9rences de chaque consommateur.<\/p>\n<p>Notre moteur est constitu\u00e9 de trois \u00e9l\u00e9ments principaux. C\u2019est gr\u00e2ce \u00e0 la synergie entre ces trois \u00e9l\u00e9ments que Criteo peut vous fournir des insights consommateurs pertinents et d\u00e9taill\u00e9s, et vous offrir un retour sur investissement de tout premier ordre. Aujourd&rsquo;hui, nous nous concentrons sur Predictive Bidding, notre outil d\u2019ench\u00e8res pr\u00e9dictives. Son principe\u00a0: placer la bonne ench\u00e8re au bon moment pour un produit un et un consommateur donn\u00e9. Predictive Bidding, c\u2019est la botte secr\u00e8te des marketers soucieux d\u2019optimiser leurs investissements publicitaires.<\/p>\n<p><img decoding=\"async\" id=\"__mcenew\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/media\/7669\/gif-03-predictive-bidding-compressed.gif\" alt=\"\" \/><\/p>\n<p><em>Predictive Bidding analyse les donn\u00e9es consommateur, produit et \u00e9diteur, et place la bonne ench\u00e8re au bon moment.<\/em><\/p>\n<p>Pour aller plus loin\u00a0: comment Predictive Bidding \u00e9value les produits, les utilisateurs et les \u00e9diteurs pour d\u00e9terminer la bonne ench\u00e8re au bon moment.<\/p>\n<p>La cl\u00e9 de l\u2019efficacit\u00e9 de Predictive Bidding est sa capacit\u00e9 \u00e0 \u00e9valuer en temps r\u00e9el un ensemble de donn\u00e9es, pour aboutir \u00e0 une ench\u00e8re au moment id\u00e9al et r\u00e9duire ainsi le co\u00fbt de chaque vente. Predictive Bidding se compose de trois \u00e9l\u00e9ments essentiels\u00a0:<\/p>\n<p><strong>\u00c9valuation produit\u00a0:<\/strong>\u00a0Predictive Bidding prend en compte les d\u00e9tails historiques sur chaque client et sur les produits consult\u00e9s et achet\u00e9s dans le pass\u00e9, pour en d\u00e9duire des pr\u00e9dictions fiables sur sa propension \u00e0 convertir. Sur la base de cet historique issu de votre site, Predictive Bidding est en mesure de fournir des insights actionnables sur les produits les mieux \u00e0 m\u00eame d\u2019engendrer une conversion.<\/p>\n<p><strong>\u00c9valuation consommateur\u00a0:<\/strong>\u00a0Predictive Bidding s\u2019appuie sur l\u2019historique de navigation de plus de 1,2 milliard de consommateurs par mois, au niveau individuel. Ceci assure une exactitude sans \u00e9quivalent des pr\u00e9dictions de conversion, et am\u00e9liore l&rsquo;efficacit\u00e9 et la rentabilit\u00e9 de vos investissements. L&rsquo;\u00e9valuation du consommateur est ce qui permet \u00e0 Predictive Bidding de d\u00e9terminer pr\u00e9cis\u00e9ment la bonne ench\u00e8re au moment id\u00e9al.<\/p>\n<p><strong>\u00c9valuation \u00e9diteur\u00a0:\u00a0<\/strong>Les informations sur lesquelles se fonde Predictive Bidding concernent \u00e9galement les \u00e9diteurs qui diffusent vos annonces. L&rsquo;\u00e9valuation \u00e9diteur prend en compte les interactions entre un produit et un utilisateur donn\u00e9 au niveau de chaque \u00e9diteur. R\u00e9sultat\u00a0: des insights robustes permettant de d\u00e9terminer les \u00e9diteurs les plus adapt\u00e9s pour chaque annonce, ainsi que la pertinence ou non de placer une ench\u00e8re.<\/p>\n<p>Gr\u00e2ce \u00e0 l&rsquo;\u00e9valuation intelligente des visiteurs de votre site, des produits avec lesquels ils interagissent et des \u00e9diteurs convenant le mieux \u00e0 chaque annonce, <a href=\"https:\/\/www.criteo.com\/fr\/technology\/criteo-engine\/predictive-bidding\/\">Predictive Bidding<\/a> permet de r\u00e9duire votre cost of sale (COS) en pla\u00e7ant des ench\u00e8res optimales au moment pr\u00e9cis o\u00f9 l\u2019impaxct de votre annonce sera maximal.<\/p>\n<p><strong>Ce qui fait la puissance du moteur Criteo, s\u00e9rie\u00a0:<\/strong><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/fr\/technology\/criteo-engine\/predictive-bidding\/\">Predictive Bidding<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/fr\/blog\/au-coeur-du-criteo-engine-la-technologie-product-recommendation\/\">Product Recommendations<\/a><\/p>\n<p><a href=\"http:\/\/www.criteo.com\/fr\/blog\/ce-qui-fait-la-puissance-du-criteo-engine-kinetic-design\/\">Dynamic Creative Optimization+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Criteo AI Engine est en apprentissage permanent. Vingt-quatre heures sur vingt-quatre, il enregistre les signaux d\u2019intention d\u2019achat des visiteurs de votre site et apprend \u00e0 mesure qu\u2019il absorbe cette information. A la cl\u00e9, des annonces mieux cibl\u00e9es, parfaitement adapt\u00e9es aux pr\u00e9f\u00e9rences de chaque consommateur. Notre moteur est constitu\u00e9 de trois \u00e9l\u00e9ments principaux. C\u2019est gr\u00e2ce [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":10464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[571],"class_list":{"0":"post-6385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce qui fait la puissance du Criteo AI Engine ? 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