{"id":7043,"date":"2017-11-25T00:06:49","date_gmt":"2017-11-25T00:06:49","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=7043"},"modified":"2024-09-17T15:03:15","modified_gmt":"2024-09-17T15:03:15","slug":"que-recherchent-les-francais-pour-leur-shopping-de-noel","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/que-recherchent-les-francais-pour-leur-shopping-de-noel\/","title":{"rendered":"Que recherchent les Fran\u00e7ais pour leur shopping de No\u00ebl ?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>De plus en plus fr\u00e9quemment, les consommateurs ne d\u00e9butent plus leur parcours d&rsquo;achat sur des moteurs de recherche g\u00e9n\u00e9ralistes, mais sur les moteurs de recherche de leurs enseignes en ligne pr\u00e9f\u00e9r\u00e9es.<\/p>\n<p>La bonne nouvelle, c&rsquo;est que ce comportement \u00e9mergent est riche d&rsquo;enseignements concernant les produits que les Fran\u00e7ais d\u00e9sirent. Nous avons compil\u00e9 pour vous un top 50 des produits les plus recherch\u00e9s sur la p\u00e9riode du 1er au 18 novembre de cette ann\u00e9e, et les r\u00e9sultats en disent long sur les produits-stars de ce No\u00ebl.<\/p>\n<h3>Apple truste le classement<\/h3>\n<p>En premi\u00e8re place du classement, on retrouve sans surprise l&rsquo;iPhone X. Cependant, mais m\u00eame les produits plus anciens du g\u00e9ant de Cupertino suscitent \u00e9galement un fort int\u00e9r\u00eat : iPhone 6 et 7, casque Beats, MacBook, etc. Au total, la marque Apple repr\u00e9sente pas moins de 43% des requ\u00eates enregistr\u00e9es, toutes cat\u00e9gories confondues.<\/p>\n<h3>Les articles de textile saisonniers r\u00e9alisent un beau score<\/h3>\n<p>No\u00ebl arrive, certes&#8230; mais pour autant, Fran\u00e7ais n&rsquo;ach\u00e8tent pas exclusivement des cadeaux \u00e0 cette p\u00e9riode : ils s&rsquo;\u00e9quipent aussi contre le froid. Dans ce top 50, on retrouve les tapis (efficacit\u00e9 garantie contre les pieds gel\u00e9s), les doudounes, les manteaux et les plaids. \u00c7a va hiberner sec.<\/p>\n<h3>Les hoverboards en apesanteur<\/h3>\n<p>En cinqui\u00e8me position du classement, le fameux hoverboard d\u00e9fie les lois de la gravit\u00e9 et semble parti pour figurer parmi les gadgets les plus populaires de ce No\u00ebl 2017. Sachant la relative difficult\u00e9 de prise en main de ces appareils d&rsquo;un genre nouveau, de beaux gadins sont \u00e0 pr\u00e9voir pendant les vacances de No\u00ebl. Pensez \u00e0 vous acheter un bon marqueur : il y a des chances qu&rsquo;\u00e0 votre retour de cong\u00e9 vous ayez un bon nombre de pl\u00e2tres \u00e0 signer&#8230;<\/p>\n<h3>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7044 size-large\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/Top-50-mots-cl\u00e9s-442x1024.png\" alt=\"\" width=\"442\" height=\"1024\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/Top-50-mots-cl\u00e9s-442x1024.png 442w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/Top-50-mots-cl\u00e9s-130x300.png 130w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/Top-50-mots-cl\u00e9s.png 478w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; De plus en plus fr\u00e9quemment, les consommateurs ne d\u00e9butent plus leur parcours d&rsquo;achat sur des moteurs de recherche g\u00e9n\u00e9ralistes, mais sur les moteurs de recherche de leurs enseignes en ligne pr\u00e9f\u00e9r\u00e9es. La bonne nouvelle, c&rsquo;est que ce comportement \u00e9mergent est riche d&rsquo;enseignements concernant les produits que les Fran\u00e7ais d\u00e9sirent. Nous avons compil\u00e9 pour vous [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[],"class_list":{"0":"post-7043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Que recherchent les Fran\u00e7ais pour leur shopping de No\u00ebl ? | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"La Shopper Story 2017 de Criteo, notre r\u00e9cente \u00e9tude men\u00e9e \u00e0 travers six pays, contre les id\u00e9es re\u00e7ues sur le retail d\u2019aujourd\u2019hui.\" \/>\n<meta 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