{"id":7047,"date":"2017-01-27T19:41:06","date_gmt":"2017-01-27T19:41:06","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=7047"},"modified":"2018-08-14T19:19:05","modified_gmt":"2018-08-14T19:19:05","slug":"cross-device-commerce-report-h2-2016","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/cross-device-commerce-report-h2-2016\/","title":{"rendered":"Rapport d&rsquo;activit\u00e9 sur le commerce mobile au 2nd semestre 2016 &#8211; Focus sur l&rsquo;impact des ventes cross-device"},"content":{"rendered":"<p>Sans le cross-device, le marketing \u2018\u2018one-to-one\u2019\u2019 est une fiction. Ce nouveau rapport se veut le reflet d\u2019un environnement e-commerce marqu\u00e9 par la multiplication des \u00e9crans, et propose \u00e0 ce titre des analyses in\u00e9dites sur les parcours d\u2019achat cross-device.<\/p>\n<p>Maintenant qu&rsquo;une transaction sur deux implique au moins deux terminaux entre la premi\u00e8re visite sur le site et la finalisation de l&rsquo;achat, il devient crucial pour les marketeurs d&rsquo;adopter une vue centr\u00e9e sur l&rsquo;utilisateur, et non plus sur l&rsquo;appareil, afin d&rsquo;offrir une exp\u00e9rience optimale aux utilisateurs, et de comprendre le parcours d&rsquo;achat dans son int\u00e9gralit\u00e9.<\/p>\n<p>Ce rapport analyse les comportements d&rsquo;achat cross-device en France et \u00e0 l&rsquo;international, en se basant sur des donn\u00e9es issues de 3 300 e-marchands \u00e0 travers le monde, repr\u00e9sentant plus de 1,7 milliard de transactions et 720 milliards de dollars de ventes. Il vous permettra de mieux appr\u00e9hender un environnement e-commerce marqu\u00e9 par la multiplication des \u00e9crans.<\/p>\n<p><strong>Dans ce nouveau rapport exclusif, vous d\u00e9couvrirez\u00a0:<\/strong><\/p>\n<ul>\n<li>Pourquoi l&rsquo;adage \u00ab\u00a0surf sur smartphone, achat sur ordinateur\u00a0\u00bb est obsol\u00e8te<\/li>\n<li>Quels sont les b\u00e9n\u00e9fices d&rsquo;une vue cross-device, centr\u00e9e sur l&rsquo;utilisateur<\/li>\n<li>Quelles sont les tendances mondiales du commerce mobile, et quelles sont les \u00e9volutions par rapport \u00e0 l&rsquo;ann\u00e9e pass\u00e9e<\/li>\n<li>Comment la France se situe par rapport aux autres pays en termes de taux de conversion et de part du mobiles dans les transactions e-commerce<\/li>\n<li>Pourquoi l&rsquo;identification et la compr\u00e9hension des comportements cross-device sont essentielles \u00e0 la personnalisation et \u00e0 la r\u00e9conciliation des donn\u00e9es online et offline<\/li>\n<li>et bien plus encore<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sans le cross-device, le marketing \u2018\u2018one-to-one\u2019\u2019 est une fiction. Ce nouveau rapport se veut le reflet d\u2019un environnement e-commerce marqu\u00e9 par la multiplication des \u00e9crans, et propose \u00e0 ce titre des analyses in\u00e9dites sur les parcours d\u2019achat cross-device. Maintenant qu&rsquo;une transaction sur deux implique au moins deux terminaux entre la premi\u00e8re visite sur le site [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[],"class_list":{"0":"post-7047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/criteo-state-of-cross-device-commerce-2016-h2-fr.pdf","download_button_text":"T\u00e9l\u00e9charger le PDF","stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport d&#039;activit\u00e9 sur le commerce mobile au 2nd semestre 2016<\/title>\n<meta name=\"description\" content=\"Un nouveau rapport qui se veut le reflet d\u2019un environnement e-commerce marqu\u00e9 par la multiplication des \u00e9crans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/fr\/blog\/cross-device-commerce-report-h2-2016\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport d&#039;activit\u00e9 sur le commerce mobile au 2nd semestre 2016\" \/>\n<meta property=\"og:description\" content=\"Un nouveau rapport qui se veut le reflet d\u2019un environnement e-commerce marqu\u00e9 par la multiplication des \u00e9crans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/blog\/cross-device-commerce-report-h2-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-27T19:41:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-14T19:19:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-xcr-2017-hero-720x400-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valery Cademartori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/cross-device-commerce-report-h2-2016\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/cross-device-commerce-report-h2-2016\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Valery Cademartori\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\"\n\t            },\n\t            \"headline\": \"Rapport d&rsquo;activit\u00e9 sur le commerce mobile au 2nd semestre 2016 &#8211; 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