{"id":7050,"date":"2016-10-10T19:26:11","date_gmt":"2016-10-10T19:26:11","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=7050"},"modified":"2018-08-14T19:21:19","modified_gmt":"2018-08-14T19:21:19","slug":"travel-flash-report-q3-2016-2","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/travel-flash-report-q3-2016-2\/","title":{"rendered":"Travel Flash Report 2016"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Les r\u00e9servations sur smartphone prennent leur envol tandis que la part des tablettes chute. La nouvelle g\u00e9n\u00e9ration est mobile et les r\u00e9servations de derni\u00e8re minute deviennent la nouvelle norme. D\u00e9couvrez les derni\u00e8res tendances tir\u00e9es de l&rsquo;analyse de plus d&rsquo;un milliard de transactions mondiales r\u00e9alis\u00e9es aupr\u00e8s de plus d&rsquo;un millier d&rsquo;acteurs du voyage en ligne.<\/p>\n<p>Ce rapport se base sur l&rsquo;analyse des donn\u00e9es de plus de 1 000 annonceurs du secteur du voyage et sur un sondage adress\u00e9 \u00e0 plus de 1 000 voyageurs aux Etats-Unis. Il souligne les bouleversements des habitudes de voyage induits par les smartphones\u00a0\u2014 et les implications pour les voyagistes.<\/p>\n<p><strong>Dans ce rapport, d\u00e9couvrez :<\/strong><\/p>\n<ul>\n<li>Combien le parcours de r\u00e9servation d&rsquo;un h\u00f4tel est long et sinueux<\/li>\n<li>Quelles sont les cl\u00e9s pour simplifier l&rsquo;exp\u00e9rience de r\u00e9servation sur smartphone, et convertir la nouvelle g\u00e9n\u00e9ration de voyageurs<\/li>\n<li>Quelles sont les strat\u00e9gies pour promouvoir le t\u00e9l\u00e9chargement des applications (et donc l&rsquo;engagement des utilisateurs)<\/li>\n<li>Comment vous assurer de bien adopter une approche centr\u00e9e sur l&rsquo;utilisateur<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Les r\u00e9servations sur smartphone prennent leur envol tandis que la part des tablettes chute. La nouvelle g\u00e9n\u00e9ration est mobile et les r\u00e9servations de derni\u00e8re minute deviennent la nouvelle norme. D\u00e9couvrez les derni\u00e8res tendances tir\u00e9es de l&rsquo;analyse de plus d&rsquo;un milliard de transactions mondiales r\u00e9alis\u00e9es aupr\u00e8s de plus d&rsquo;un millier d&rsquo;acteurs du voyage en ligne. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[],"class_list":{"0":"post-7050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/criteo-travel-flash-report-october-2016-fr.pdf","download_button_text":"T\u00e9l\u00e9charger le PDF","stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travel Flash Report 2016<\/title>\n<meta name=\"description\" content=\"Un rapport bas\u00e9 sur l&#039;analyse des donn\u00e9es de plus de 1 000 annonceurs du secteur du 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