{"id":7053,"date":"2017-05-31T19:21:57","date_gmt":"2017-05-31T19:21:57","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=7053"},"modified":"2024-09-11T17:43:22","modified_gmt":"2024-09-11T17:43:22","slug":"soldes-dete-2017","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/","title":{"rendered":"Soldes d&rsquo;\u00e9t\u00e9 2017"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Bas\u00e9e sur l&rsquo;analyse de plus de 23 millions de transactions r\u00e9alis\u00e9es aupr\u00e8s de plus de 220 e-marchands en France, cette \u00e9tude analyse les comportements d\u2019achats en ligne pendant les Soldes d&rsquo;\u00e9t\u00e9, et apporte aux retailers des recommandations pour r\u00e9ussir cette p\u00e9riode charni\u00e8re de l&rsquo;ann\u00e9e.<\/p>\n<p>Les Soldes d\u2019\u00e9t\u00e9 constituent une p\u00e9riode charni\u00e8re pour les e-marchands en France, aux c\u00f4t\u00e9s du Black Friday, de No\u00ebl et des Soldes d\u2019hiver. En 2016, les Soldes d\u2019\u00e9t\u00e9 s\u2019\u00e9taient toutefois d\u00e9roul\u00e9es dans un contexte particulier marqu\u00e9 par l\u2019Euro de football qui avait lieu en France (du 10 juin au 10 juillet), l\u2019attentat de Nice (14 juillet) et une m\u00e9t\u00e9o globalement capricieuse pendant la p\u00e9riode. En 2017, les Soldes d\u2019\u00e9t\u00e9 auront lieu du mercredi 28 Juin au mardi 08 ao\u00fbt.<\/p>\n<p><strong>Dans ce rapport, d\u00e9couvrez :<\/strong><\/p>\n<ul>\n<li>Comment \u00e9voluent le trafic et les ventes pendant les Soldes d&rsquo;\u00e9t\u00e9<\/li>\n<li>Comment \u00e9voluent les CPM et les CPC pendant les Soldes d&rsquo;\u00e9t\u00e9<\/li>\n<li>Quelles sont les \u00e9volutions propres aux cat\u00e9gories Mode, Maison &amp; Jardin, Sant\u00e9 &amp; Beaut\u00e9, High-Tech et Sport<\/li>\n<li>Quelles sont les tendances sp\u00e9cifiques au secteur de la Mode<\/li>\n<li>Quelle est la place du mobile pendant cette p\u00e9riode<\/li>\n<li>Nos recommandations pour des Soldes d&rsquo;\u00e9t\u00e9 resplendissantes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Bas\u00e9e sur l&rsquo;analyse de plus de 23 millions de transactions r\u00e9alis\u00e9es aupr\u00e8s de plus de 220 e-marchands en France, cette \u00e9tude analyse les comportements d\u2019achats en ligne pendant les Soldes d&rsquo;\u00e9t\u00e9, et apporte aux retailers des recommandations pour r\u00e9ussir cette p\u00e9riode charni\u00e8re de l&rsquo;ann\u00e9e. Les Soldes d\u2019\u00e9t\u00e9 constituent une p\u00e9riode charni\u00e8re pour les e-marchands [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[571],"class_list":{"0":"post-7053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/criteo-fr-soldes-ete-2017.pdf","download_button_text":"T\u00e9l\u00e9charger le PDF","stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soldes d&#039;\u00e9t\u00e9 2017 | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Les Soldes d\u2019\u00e9t\u00e9 constituent une p\u00e9riode charni\u00e8re pour les e-marchands en France, aux c\u00f4t\u00e9s du Black Friday, de No\u00ebl et des Soldes d\u2019hiver.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soldes d&#039;\u00e9t\u00e9 2017 | FR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Les Soldes d\u2019\u00e9t\u00e9 constituent une p\u00e9riode charni\u00e8re pour les e-marchands en France, aux c\u00f4t\u00e9s du Black Friday, de No\u00ebl et des Soldes d\u2019hiver.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-31T19:21:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T17:43:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-summer-retail-feature-FR-1440x500.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valery Cademartori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Valery Cademartori\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\"\n\t            },\n\t            \"headline\": \"Soldes d&rsquo;\u00e9t\u00e9 2017\",\n\t            \"datePublished\": \"2017-05-31T19:21:57+00:00\",\n\t            \"dateModified\": \"2024-09-11T17:43:22+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/\"\n\t            },\n\t            \"wordCount\": 224,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-summer-retail-feature-FR-1440x500.png\",\n\t            \"keywords\": [\n\t                \"Seasonality\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Tendances et insights\"\n\t            ],\n\t            \"inLanguage\": \"fr-FR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"fr-FR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-summer-retail-feature-FR-1440x500.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-summer-retail-feature-FR-1440x500.png\",\n\t            \"width\": 1440,\n\t            \"height\": 501\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/fr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Soldes d&#8217;\u00e9t\u00e9 2017\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"fr-FR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\",\n\t            \"name\": \"Valery Cademartori\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"fr-FR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/image\/4e4a4d39e00a9ecd1739585f0ce865eb\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g\",\n\t                \"caption\": \"Valery Cademartori\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/blog\/author\/valeriia\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Soldes d'\u00e9t\u00e9 2017 | FR - Criteo.com","description":"Les Soldes d\u2019\u00e9t\u00e9 constituent une p\u00e9riode charni\u00e8re pour les e-marchands en France, aux c\u00f4t\u00e9s du Black Friday, de No\u00ebl et des Soldes d\u2019hiver.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/","og_locale":"fr_FR","og_type":"article","og_title":"Soldes d'\u00e9t\u00e9 2017 | FR - Criteo.com","og_description":"Les Soldes d\u2019\u00e9t\u00e9 constituent une p\u00e9riode charni\u00e8re pour les e-marchands en France, aux c\u00f4t\u00e9s du Black Friday, de No\u00ebl et des Soldes d\u2019hiver.","og_url":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/","og_site_name":"FR - Criteo.com","article_published_time":"2017-05-31T19:21:57+00:00","article_modified_time":"2024-09-11T17:43:22+00:00","og_image":[{"width":1440,"height":501,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-summer-retail-feature-FR-1440x500.png","type":"image\/png"}],"author":"Valery Cademartori","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Valery Cademartori","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/"},"author":{"name":"Valery Cademartori","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d"},"headline":"Soldes d&rsquo;\u00e9t\u00e9 2017","datePublished":"2017-05-31T19:21:57+00:00","dateModified":"2024-09-11T17:43:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/"},"wordCount":224,"publisher":{"@id":"https:\/\/www.criteo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-summer-retail-feature-FR-1440x500.png","keywords":["Seasonality"],"articleSection":["Tendances et insights"],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/#primaryimage","url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-summer-retail-feature-FR-1440x500.png","contentUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/11\/resource-summer-retail-feature-FR-1440x500.png","width":1440,"height":501},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dete-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Soldes d&#8217;\u00e9t\u00e9 2017"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/fr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d","name":"Valery Cademartori","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/image\/4e4a4d39e00a9ecd1739585f0ce865eb","url":"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g","caption":"Valery Cademartori"},"url":"https:\/\/www.criteo.com\/fr\/blog\/author\/valeriia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/7053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/comments?post=7053"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/7053\/revisions"}],"predecessor-version":[{"id":7083,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/7053\/revisions\/7083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/media\/7082"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/media?parent=7053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/categories?post=7053"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/coauthors?post=7053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}