{"id":7161,"date":"2017-12-13T13:33:19","date_gmt":"2017-12-13T13:33:19","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=7161"},"modified":"2024-09-17T15:03:14","modified_gmt":"2024-09-17T15:03:14","slug":"que-faut-il-attendre-des-soldes-dhiver","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/que-faut-il-attendre-des-soldes-dhiver\/","title":{"rendered":"Que faut-il attendre des soldes d\u2019hiver ?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Alors que les achats de No\u00ebl battent leur plein, il est d\u00e9j\u00e0 l\u2019heure de se pr\u00e9parer pour les Soldes d\u2019hiver, qui auront lieu du mercredi 10 janvier au mardi 20 f\u00e9vrier 2018. Bas\u00e9e sur l\u2019analyse de plus de 25 millions de transactions r\u00e9alis\u00e9es aupr\u00e8s de plus de 70 e-marchands en France, cette \u00e9tude analyse les comportements d\u2019achats en ligne pendant les soldes d\u2019hiver, et apporte aux retailers des recommandations pour pr\u00e9parer ce premier temps fort de l\u2019ann\u00e9e.<\/p>\n<h3>Que s\u2019est-il pass\u00e9 pendant les soldes d\u2019hiver 2017\u00a0?<\/h3>\n<ul>\n<li>Le premier jour des soldes d\u2019hiver est LE grand temps fort \u00e0 ne pas louper, avec +116 % de trafic et +142 % de ventes.<\/li>\n<li>L\u2019activit\u00e9 reste soutenue le dimanche et on observe un dernier pic sur les trois\u00a0derniers jours.<\/li>\n<li>Les diff\u00e9rentes d\u00e9marques suscitent la curiosit\u00e9 des acheteurs et apportent un fort dynamisme.<\/li>\n<li>Les achats d\u2019impulsion sont de fait omnipr\u00e9sents et il est indispensable de susciter la curiosit\u00e9 gr\u00e2ce \u00e0 une animation commerciale efficace.<\/li>\n<li>La p\u00e9riode est donc id\u00e9ale pour acqu\u00e9rir de nouveaux clients et g\u00e9n\u00e9rer des ventes incr\u00e9mentales sur les clients existants.<\/li>\n<li>La cat\u00e9gorie Mode &amp; Luxe reste la reine des Soldes d\u2019hiver.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7162 size-full\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/12\/image.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/12\/image.png 800w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/12\/image-300x169.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/12\/image-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Comment pr\u00e9parer les soldes d\u2019hiver 2018\u00a0?<\/h3>\n<ul>\n<li>Travailler sa notori\u00e9t\u00e9 en amont\u00a0: communiquer sur diff\u00e9rents formats avec des formats impactants de type habillage, en combinant programmatique et branding.<\/li>\n<li>Onboarder son CRM pour maximiser son potentiel\u00a0en se posant les bonnes questions. Par exemple\u00a0: qui \u00e9taient mes acheteurs l\u2019ann\u00e9e derni\u00e8re\u00a0et quels sont les clients \u00e0 r\u00e9activer\u00a0?<\/li>\n<li>Optimiser sa strat\u00e9gie commerciale\u00a0: proposer de fortes promotions d\u00e8s le premier jour, communiquer sur les diff\u00e9rentes d\u00e9marques et anticiper les hausses de CPC.<\/li>\n<li>Adopter une strat\u00e9gie full funnel gr\u00e2ce aux nouvelles offres de Criteo\u00a0: r\u00e9activation des clients inactifs, conversion des visiteurs r\u00e9cents ou encore g\u00e9n\u00e9ration d\u2019achats impulsifs chez les clients fid\u00e8les.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/criteoltd.box.com\/s\/wypv30asu10y9k381ojoizcxhjsys3ym\">T\u00e9l\u00e9charger l\u2019\u00e9tude compl\u00e8te<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Alors que les achats de No\u00ebl battent leur plein, il est d\u00e9j\u00e0 l\u2019heure de se pr\u00e9parer pour les Soldes d\u2019hiver, qui auront lieu du mercredi 10 janvier au mardi 20 f\u00e9vrier 2018. Bas\u00e9e sur l\u2019analyse de plus de 25 millions de transactions r\u00e9alis\u00e9es aupr\u00e8s de plus de 70 e-marchands en France, cette \u00e9tude analyse [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[],"class_list":{"0":"post-7161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Que faut-il attendre des soldes d\u2019hiver ? | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Janvier sonne le top d\u00e9part des soldes d\u2019hiver. 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