{"id":7236,"date":"2018-01-16T16:15:28","date_gmt":"2018-01-16T16:15:28","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=7236"},"modified":"2024-09-17T15:03:13","modified_gmt":"2024-09-17T15:03:13","slug":"soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/","title":{"rendered":"Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Nous avons pass\u00e9 au crible les principaux mots-cl\u00e9s entr\u00e9s sur les moteurs des grands commer\u00e7ants fran\u00e7ais dans la cat\u00e9gorie Electronique Grand Public entre les 6 et 10 janvier 2018.<\/p>\n<p>Question \u00e0 laquelle nous cherchions \u00e0 r\u00e9pondre : les Fran\u00e7ais recherchent-ils les m\u00eames produits pendant les soldes que pendant le reste de l&rsquo;ann\u00e9e ? Y a-t-il un type particulier de produit recherch\u00e9 en soldes dans l&rsquo;univers Electronique Grand Public ?<\/p>\n<p>La r\u00e9ponse fut sans ambigu\u00eft\u00e9 : les produits recherch\u00e9s en solde sont <em>tr\u00e8s <\/em>diff\u00e9rents des produits les plus recherch\u00e9s habituellement.<\/p>\n<p>En effet, d&rsquo;ordinaire, le top des mots-cl\u00e9s que l&rsquo;on retrouve dans cet univers est phagocyt\u00e9 par des appareils relativement haut-de-gamme : on y retrouve p\u00eale-m\u00eale des smartphones Apple, Huawei ou Samsung, des t\u00e9l\u00e9viseurs 4K et de l&rsquo;\u00e9quipement audio de marque (AirPods, Bose, Beats, etc.).<\/p>\n<p>Les produits recherch\u00e9s lors des soldes, eux, sont tout \u00e0 l&rsquo;oppos\u00e9 :<\/p>\n<ul>\n<li>Les consommateurs recherchent beaucoup moins les marques : ils recherchent un appareil remplissant une certaine fonction, sans <em>a priori<\/em> concernant le fabricant<\/li>\n<li>Les produits recherch\u00e9s en soldes ont un caract\u00e8re tr\u00e8s nettement utilitaire, et sont nettement moins glamour que ceux qui trustent habituellement le top mots-cl\u00e9s : ordinateurs de bureau, imprimantes, \u00e9crans, stockage de donn\u00e9es, etc.<\/li>\n<\/ul>\n<p>En clair, en mati\u00e8re d&rsquo;\u00e9lectronique grand public, les Fran\u00e7ais sont attentistes : pour leurs gros achats de biens on\u00e9reux mais \u00ab\u00a0commoditis\u00e9s\u00a0\u00bb (comme les \u00e9crans, les imprimantes ou les PC), ils patientent jusqu&rsquo;\u00e0 l&rsquo;ouverture des soldes et recherchent le meilleur rapport qualit\u00e9-prix.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Soldes-d\u2019hiver-2018.pdf\" target=\"_blank\" rel=\"noopener\">Retrouvez notre dossier complet sur les soldes d\u2019hiver 2018\u00a0!<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-slide-min.png\/\" rel=\"attachment wp-att-7237\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7237 size-large\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-slide-min-709x1024.png\" alt=\"\" width=\"640\" height=\"924\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-slide-min-709x1024.png 709w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-slide-min-208x300.png 208w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-slide-min.png 720w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nous avons pass\u00e9 au crible les principaux mots-cl\u00e9s entr\u00e9s sur les moteurs des grands commer\u00e7ants fran\u00e7ais dans la cat\u00e9gorie Electronique Grand Public entre les 6 et 10 janvier 2018. Question \u00e0 laquelle nous cherchions \u00e0 r\u00e9pondre : les Fran\u00e7ais recherchent-ils les m\u00eames produits pendant les soldes que pendant le reste de l&rsquo;ann\u00e9e ? Y [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[556],"class_list":{"0":"post-7236","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo passe au crible les mots-cl\u00e9s entr\u00e9s sur les moteurs des grands commer\u00e7ants fran\u00e7ais de l\u2019Electronique Grand Public entre les 6 et 10 janvier 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent | FR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo passe au crible les mots-cl\u00e9s entr\u00e9s sur les moteurs des grands commer\u00e7ants fran\u00e7ais de l\u2019Electronique Grand Public entre les 6 et 10 janvier 2018.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-16T16:15:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T15:03:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-hero-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1265\" \/>\n\t<meta property=\"og:image:height\" content=\"843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent\",\n\t            \"datePublished\": \"2018-01-16T16:15:28+00:00\",\n\t            \"dateModified\": \"2024-09-17T15:03:13+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/\"\n\t            },\n\t            \"wordCount\": 289,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-hero-min.png\",\n\t            \"articleSection\": [\n\t                \"Tendances et insights\"\n\t            ],\n\t            \"inLanguage\": \"fr-FR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"fr-FR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-hero-min.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-hero-min.png\",\n\t            \"width\": 1265,\n\t            \"height\": 843\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/fr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"fr-FR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"fr-FR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/fr\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent | FR - Criteo.com","description":"Criteo passe au crible les mots-cl\u00e9s entr\u00e9s sur les moteurs des grands commer\u00e7ants fran\u00e7ais de l\u2019Electronique Grand Public entre les 6 et 10 janvier 2018.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/","og_locale":"fr_FR","og_type":"article","og_title":"Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent | FR - Criteo.com","og_description":"Criteo passe au crible les mots-cl\u00e9s entr\u00e9s sur les moteurs des grands commer\u00e7ants fran\u00e7ais de l\u2019Electronique Grand Public entre les 6 et 10 janvier 2018.","og_url":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/","og_site_name":"FR - Criteo.com","article_published_time":"2018-01-16T16:15:28+00:00","article_modified_time":"2024-09-17T15:03:13+00:00","og_image":[{"width":1265,"height":843,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-hero-min.png","type":"image\/png"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent","datePublished":"2018-01-16T16:15:28+00:00","dateModified":"2024-09-17T15:03:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/"},"wordCount":289,"publisher":{"@id":"https:\/\/www.criteo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-hero-min.png","articleSection":["Tendances et insights"],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/#primaryimage","url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-hero-min.png","contentUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/01\/Blog-2018-Jan-Soldes-dhiver-2018-hero-min.png","width":1265,"height":843},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/fr\/blog\/soldes-dhiver-en-high-tech-ces-produits-que-les-francais-recherchent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Soldes d\u2019hiver en high tech : ces produits que les Fran\u00e7ais recherchent"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/fr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/fr\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/7236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/comments?post=7236"}],"version-history":[{"count":7,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/7236\/revisions"}],"predecessor-version":[{"id":19322,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/posts\/7236\/revisions\/19322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/media\/7238"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/media?parent=7236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/categories?post=7236"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/coauthors?post=7236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}