{"id":7370,"date":"2018-02-05T18:12:04","date_gmt":"2018-02-05T18:12:04","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/insights\/machine-learning-examples\/"},"modified":"2024-01-22T17:02:12","modified_gmt":"2024-01-22T17:02:12","slug":"le-machine-learning-dans-la-vie-courante-5-applications-concretes","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/le-machine-learning-dans-la-vie-courante-5-applications-concretes\/","title":{"rendered":"Le Machine Learning dans la vie courante : 5 applications concr\u00e8tes"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Peu d\u2019entre nous le savent, mais le Machine Learning alimente des technologies innovantes qui impactent nos vies de diverses fa\u00e7ons, des voyages \u00e0 la sant\u00e9. Voici cinq secteurs dans lesquels le ML est actuellement utilis\u00e9.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7371\" src=\"http:\/\/www.criteo.com\/wp-content\/uploads\/2017\/11\/17_ML_BlogPostIcons5.png\" alt=\"\" width=\"4267\" height=\"2133\" \/><\/p>\n<h3><\/h3>\n<h3><strong>1. Diagnostic m\u00e9dical<\/strong><\/h3>\n<p>Les syst\u00e8mes de ML sont utilis\u00e9s dans le domaine de l\u2019imagerie m\u00e9dicale, pour \u00e9tudier les r\u00e9sultats et rechercher des tumeurs par exemple, mais \u00e9galement pour\u00a0<span lang=\"FR\"><a href=\"https:\/\/www.nytimes.com\/2016\/12\/14\/magazine\/the-great-ai-awakening.html\" target=\"_blank\" rel=\"noopener\">\u00e9tablir des diagnostics \u00e0 partir de rapports de pathologie<\/a><\/span>. Une \u00e9tude a montr\u00e9 qu\u2019 <span lang=\"FR\"><a href=\"https:\/\/www.forbes.com\/forbes\/welcome\/?toURL=https:\/\/www.forbes.com\/sites\/bernardmarr\/2016\/09\/30\/what-are-the-top-10-use-cases-for-machine-learning-and-ai\/&amp;refURL=https:\/\/www.criteo.com\/wp-admin\/post.php?post=8122&amp;action=edit&amp;referrer=https:\/\/www.criteo.com\/wp-admin\/post.php?post=8122&amp;action=edit#27bbccec94c9\" target=\"_blank\" rel=\"noopener\">un ordinateur avait pu d\u00e9tecter 52 % des cancers<\/a> jusqu\u2019\u00e0 un an avant leur diagnostic officiel. Cela ouvre ainsi la voie \u00e0 la mise en place de traitements plus personnalis\u00e9s et bas\u00e9s sur des donn\u00e9es m\u00e9dicales individuelles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Traitement Automatique du Langage Naturel (TALN)<\/strong><\/h3>\n<p>La compr\u00e9hension du langage humain par les syst\u00e8mes de ML ne cesse de s\u2019am\u00e9liorer, tout comme leur capacit\u00e9 de r\u00e9ponse. Certaines applications de TALN concernent la traduction automatique, la reconnaissance vocale ou l\u2019analyse des sentiments. Voyez comme Alexa et Siri sont d\u2019ores et d\u00e9j\u00e0 capables de comprendre nos demandes et d\u2019y r\u00e9pondre.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Recherche en ligne<\/strong><\/h3>\n<p>Les moteurs de recherche utilisent le Machine Learning pour am\u00e9liorer leurs r\u00e9sultats et apprennent en permanence du comportement des consommateurs, pour leur offrir une meilleure exp\u00e9rience \u00e0 chaque recherche. Par exemple, si vous tapez \u00ab\u00a0banc\u00a0\u00bb dans votre navigateur et que vous fouillez quelques minutes sur le Web, Google (ou Bing, Yahoo ou un autre moteur) comprendra que vous cherchez des informations sur un meuble pour s\u2019assoir et non une \u00e9tendue de sable.<\/p>\n<p><strong>\u00a0<\/strong><em><strong>(En savoir plus\u00a0:\u00a0<\/strong><\/em><a href=\"http:\/\/www.criteo.com\/fr\/blog\/machine-learning-fast-facts\/\"><strong>Le Machine Learning en un coup d\u2019\u0153il\u00a0: l\u2019essentiel pour les marketeurs<\/strong><\/a><strong>)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Voitures intelligentes<\/strong><\/h3>\n<p>Non seulement ces voitures utilisent le ML pour conduire toutes seules, mais \u00e9galement pour en savoir plus sur les pr\u00e9f\u00e9rences de leur propri\u00e9taire et adapter automatiquement leurs r\u00e9glages en fonction de ce qu\u2019il aime ou non, comme le r\u00e9glage de la temp\u00e9rature ou le chauffage des si\u00e8ges en hiver.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. Marketing personnalis\u00e9<\/strong><\/h3>\n<p>Le Machine Learning permet aux retailers d\u2019analyser de grandes quantit\u00e9s de donn\u00e9es concernant leurs clients et de proposer \u00e0 chacun d\u2019entre eux des communications personnalis\u00e9es en fonction de leurs comportements, de leurs pr\u00e9c\u00e9dents achats et de leurs pr\u00e9f\u00e9rences. \u00c0 mesure que la connaissance client s\u2019enrichit, le syst\u00e8me se perfectionne pour pr\u00e9dire les bons produits, les bonnes publicit\u00e9s et les bonnes ench\u00e8res.<\/p>\n<p>T\u00e9l\u00e9chargez cette liste en version PDF<span lang=\"FR\"> <a href=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/02\/ML-Today-5-real-life-applications-FR.pdf\" target=\"_blank\" rel=\"noopener\">ici<\/a><\/span>. Vous souhaitez en savoir plus\u00a0? D\u00e9couvrez <span lang=\"FR\">le <a href=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/02\/Machine-Learning-eBook-FR.pdf\" target=\"_blank\" rel=\"noopener\">Guide du Machine Learning pour Marketeur Ambitieux<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Peu d\u2019entre nous le savent, mais le Machine Learning alimente des technologies innovantes qui impactent nos vies de diverses fa\u00e7ons, des voyages \u00e0 la sant\u00e9. Voici cinq secteurs dans lesquels le ML est actuellement utilis\u00e9.<\/p>\n","protected":false},"author":13,"featured_media":7375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[571],"class_list":{"0":"post-7370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":true,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Machine Learning dans la vie courante : 5 applications concr\u00e8tes | FR - Criteo.com\u00a0<\/title>\n<meta name=\"description\" content=\"Le Machine Learning alimente des technologies innovantes qui impactent nos vies de diverses fa\u00e7ons. 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