{"id":7376,"date":"2018-02-05T18:12:26","date_gmt":"2018-02-05T18:12:26","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/insights\/machine-learning-fast-facts\/"},"modified":"2018-08-09T14:39:57","modified_gmt":"2018-08-09T14:39:57","slug":"machine-learning-fast-facts","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/machine-learning-fast-facts\/","title":{"rendered":"Le Machine Learning en un coup d\u2019\u0153il : l\u2019essentiel pour les marketeurs"},"content":{"rendered":"<p>Vous n\u2019avez pas le temps de lire notre ebook sur le Machine Learning\u00a0? Pas d\u2019inqui\u00e9tude. Voici les points cl\u00e9s \u00e0 retenir.<\/p>\n<p><!--more--><\/p>\n<h3><strong>Qu\u2019est-ce-que le Machine Learning\u00a0?<\/strong><\/h3>\n<p>Le Machine Learning (ML) est une forme d&rsquo;intelligence artificielle (AI) qui permet aux ordinateurs d&rsquo;apprendre sans avoir \u00e9t\u00e9 explicitement programm\u00e9s. Au lieu d&rsquo;indiquer \u00e0 un ordinateur tout ce qu\u2019il doit savoir pour effectuer sa t\u00e2che, le ML lui permet de \u00ab\u00a0trouver par lui-m\u00eame\u00a0la solution\u00bb, les donn\u00e9es lui servant de base d\u2019apprentissage. Plus un ordinateur est nourri de donn\u00e9es, plus il apprend et plus il devient intelligent, ce qui am\u00e9liore au fil du temps sa capacit\u00e9 \u00e0 effectuer des t\u00e2ches de plus en plus pr\u00e9cises.<\/p>\n<h3><strong>Comment cela fonctionne-t-il ?<\/strong><\/h3>\n<p>Le Machine Learning est aliment\u00e9 par une technologie de pointe appel\u00e9e Deep Learning. Cette technologie s\u2019inspire de la structure du cerveau humain et utilise des r\u00e9seaux de neurones artificiels pour traiter des donn\u00e9es comme le font les neurones de notre cerveau. Il faut donc apporter au r\u00e9seau de neurones un volume de donn\u00e9es consid\u00e9rable pour \u00ab\u00a0entra\u00eener\u00a0\u00bb le syst\u00e8me \u00e0 classer les donn\u00e9es de fa\u00e7on pertinente. Les super ordinateurs d\u2019aujourd\u2019hui et le Big Data ont contribu\u00e9 \u00e0 faire du Deep Learning, et par cons\u00e9quent du Machine Learning, une r\u00e9alit\u00e9.<\/p>\n<p><em><strong>(En savoir plus\u00a0:\u00a0<\/strong><\/em><a href=\"http:\/\/www.criteo.com\/fr\/blog\/glossaire-du-machine-learning-pour-maitriser-le-ml-commencez-ici\/\"><strong><em>Glossaire du Machine Learning\u00a0:<\/em><\/strong><strong><em>\u00a0<\/em><\/strong><strong><em>pour ma\u00eetriser le ML, commencez ici\u00a0!<\/em><\/strong><em><strong>)<\/strong><\/em><\/a><\/p>\n<h3><strong>Pourquoi est-ce que cela vous concerne\u00a0?<\/strong><\/h3>\n<p>Le Machine Learning alimente de nombreuses technologies utilis\u00e9es actuellement, notamment les recherches en ligne, le traitement automatique du langage naturel (utilis\u00e9 par des assistants digitaux tels que Alexa et Siri), le marketing personnalis\u00e9, les recommandations Netflix et bien plus encore. Le ML est \u00e9galement \u00e0 l\u2019origine de nombreuses innovations dans le domaine des voitures autonomes et de la recherche pour d\u00e9velopper des robots enti\u00e8rement dot\u00e9s d\u2019Intelligence Artificielle (IA). Il ne fait aucun doute que le ML et ses r\u00e9percussions sur notre vie progresseront encore et encore gr\u00e2ce au d\u00e9veloppement continu de la technologie.<\/p>\n<h3><strong>Que nous r\u00e9serve l\u2019avenir\u00a0?<\/strong><\/h3>\n<p>\u00c9tant donn\u00e9 que le ML et l\u2019automatisation prennent le dessus sur de nombreuses t\u00e2ches proc\u00e9durales ou analytiques, les femmes et les hommes vont devoir red\u00e9finir leur r\u00f4le en se concentrant sur les domaines dans lesquels ils sont sup\u00e9rieurs aux machines\u00a0: la cr\u00e9ativit\u00e9, l\u2019empathie et la passion. L\u2019IA nous permettra de consacrer plus de temps pour voir les choses en grand et faire preuve de cr\u00e9ativit\u00e9. Certains pr\u00e9disent m\u00eame que l\u2019IA nous aidera \u00e9galement \u00e0 r\u00e9soudre des probl\u00e8mes fondamentaux comme le cancer et le changement climatique. En bref\u00a0: tout va bien se passer. Peut-\u00eatre que ce sera m\u00eame mieux qu\u2019avant.<\/p>\n<p>T\u00e9l\u00e9chargez cette antis\u00e8che au format PDF<span lang=\"FR\"> <a href=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/02\/ML-Today-5-real-life-applications-FR.pdf\" target=\"_blank\" rel=\"noopener\">ici<\/a><\/span>. Vous souhaitez en savoir plus\u00a0? D\u00e9couvrez <span lang=\"FR\">le <a href=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/02\/Machine-Learning-eBook-FR.pdf\" target=\"_blank\" rel=\"noopener\">Guide du Machine Learning pour Marketeur Ambitieux<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous n\u2019avez pas le temps de lire notre ebook sur le Machine Learning\u00a0? Pas d\u2019inqui\u00e9tude. Voici les points cl\u00e9s \u00e0 retenir.<\/p>\n","protected":false},"author":13,"featured_media":7378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[],"class_list":{"0":"post-7376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Machine Learning en un coup d\u2019\u0153il : l\u2019essentiel pour les marketeurs\u00a0| FR - Criteo.com\u00a0<\/title>\n<meta name=\"description\" content=\"Vous n\u2019avez pas le temps de lire notre ebook sur le Machine Learning\u00a0? Pas d\u2019inqui\u00e9tude. 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