{"id":9010,"date":"2018-11-13T18:07:40","date_gmt":"2018-11-13T18:07:40","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=9010"},"modified":"2024-09-11T17:40:34","modified_gmt":"2024-09-11T17:40:34","slug":"retailers-et-marques-pour-de-belles-opportunites-nattendez-pas-le-black-friday","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/retailers-et-marques-pour-de-belles-opportunites-nattendez-pas-le-black-friday\/","title":{"rendered":"Retailers et marques : pour de belles opportunit\u00e9s, n&rsquo;attendez pas le Black Friday"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Le Black Friday est marqu\u00e9 sur les calendriers comme la date phare des achats de fin d&rsquo;ann\u00e9e. Mais cela pourrait changer. Enthousiasm\u00e9s par la saison, les retailers n&rsquo;ont plus la patience d&rsquo;attendre jusqu&rsquo;au mois de novembre (ce qui n&rsquo;est pas sans d\u00e9plaire aux consommateurs). Les premi\u00e8res promotions font d\u00e9sormais leur apparition d\u00e8s d\u00e9but octobre\u00a0: selon le site BlackFriday.com, le retailer am\u00e9ricain <a href=\"https:\/\/blackfriday.com\/ads\/black-friday\/dollar-tree\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dollar Tree<\/a> lan\u00e7ait ses premi\u00e8res promotions de No\u00ebl le 5 octobre. L&rsquo;ann\u00e9e derni\u00e8re, les grandes enseignes Walmart et Best Buy proposaient leurs offres hivernales d\u00e8s d\u00e9but novembre\u00a0&#8211;\u00a0une tendance \u00e0 la hausse, alors que la saison commence de plus en plus t\u00f4t.<\/p>\n<p>Et pourquoi pas\u00a0? D&rsquo;apr\u00e8s une enqu\u00eate de BlackFriday.com sur les achats et les d\u00e9penses de No\u00ebl en 2018, pr\u00e8s de 20\u00a0% des consommateurs commencent d\u00e9sormais leur shopping d\u00e8s fin septembre\/d\u00e9but octobre. M\u00eame dans l&rsquo;e-commerce, \u00ab\u00a0l&rsquo;avenir appartient \u00e0 ceux qui se l\u00e8vent t\u00f4t\u00a0\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9011 aligncenter\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/Criteo-black-Friday.png\" alt=\"Criteo black Friday\" width=\"818\" height=\"674\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/Criteo-black-Friday.png 710w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/Criteo-black-Friday-300x247.png 300w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>C&rsquo;est officiel\u00a0: Black Friday n&rsquo;est plus LA journ\u00e9e phare du shopping<\/strong><strong>.<\/strong><\/h3>\n<p>Les consommateurs s&rsquo;attendent aujourd&rsquo;hui \u00e0 un mois complet de promotions, et sont \u00e0 la recherche des meilleures offres d\u00e8s le mois d&rsquo;octobre.<\/p>\n<p>Selon le <a href=\"http:\/\/www2.criteo.com\/fr\/holidayreport\" target=\"_blank\" rel=\"noopener noreferrer\">Rapport Criteo sur les f\u00eates de fin d&rsquo;ann\u00e9e<\/a>, les ventes sont toutes aussi importantes avant, pendant et apr\u00e8s Black Friday\u00a0&#8211;\u00a0un effet \u00ab\u00a0Cyber Week\u00a0\u00bb qui devrait toucher toutes les cat\u00e9gories du retail cette ann\u00e9e. Par ailleurs, en 2017, les consommateurs achetaient \u00e0 mesure que les promotions leur \u00e9taient propos\u00e9es, en commen\u00e7ant par Thanksgiving (+25\u00a0% ann\u00e9e apr\u00e8s ann\u00e9e), Black Friday (+13\u00a0% ann\u00e9e apr\u00e8s ann\u00e9e), Cyber Monday (+13\u00a0% ann\u00e9e apr\u00e8s ann\u00e9e), et le \u00ab\u00a0Black Saturday\u00a0\u00bb (+12\u00a0% ann\u00e9e apr\u00e8s ann\u00e9e).<sup> 1<\/sup><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9022\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/Cyber-Week-graph-FR-min.png\" alt=\"\" width=\"753\" height=\"585\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/Cyber-Week-graph-FR-min.png 753w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/Cyber-Week-graph-FR-min-300x233.png 300w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><\/p>\n<p>Toujours d&rsquo;apr\u00e8s les donn\u00e9es de Criteo, bien que d&rsquo;origine am\u00e9ricaine, le Black Friday est aujourd&rsquo;hui un ph\u00e9nom\u00e8ne mondial aussi populaire que la Cyber Week II (la semaine entre No\u00ebl et le Nouvel an). Le ph\u00e9nom\u00e8ne est international\u00a0&#8211;\u00a0et n&rsquo;attend pas.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>La le\u00e7on de cette nouvelle tendance\u00a0?<\/strong><\/h3>\n<p>Pour profiter pleinement de la saison, les marques et les retailers doivent d\u00e9velopper une strat\u00e9gie continue, et toucher leurs consommateurs bien avant le Black Friday.<\/p>\n<ul>\n<li>Black Friday et Cyber Monday ne sont plus les seules opportunit\u00e9s\u00a0&#8211;\u00a0testez et misez sur d&rsquo;autres dates\u00a0!<\/li>\n<li>Exploitez cette tendance et proposez vos offres au mois d&rsquo;octobre pour toucher les consommateurs pr\u00eats \u00e0 acheter d\u00e8s les premi\u00e8res offres promotionnelles.<\/li>\n<li>Am\u00e9liorez la conversion gr\u00e2ce \u00e0 la personnalisation. Collectez toutes les donn\u00e9es n\u00e9cessaires pour offrir des exp\u00e9riences personnalis\u00e9es sur tous les canaux.<\/li>\n<\/ul>\n<p>Pour cr\u00e9er des instants uniques et briller tout l&rsquo;hiver, t\u00e9l\u00e9chargez <a href=\"http:\/\/www2.criteo.com\/fr\/holidayreport\" target=\"_blank\" rel=\"noopener noreferrer\">le Rapport Criteo sur les f\u00eates de fin d&rsquo;ann\u00e9es<\/a>, et d\u00e9couvrez toutes les infos sur les pics, tendances et \u00e9tudes de la saison.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Le Black Friday est marqu\u00e9 sur les calendriers comme la date phare des achats de fin d&rsquo;ann\u00e9e. Mais cela pourrait changer. Enthousiasm\u00e9s par la saison, les retailers n&rsquo;ont plus la patience d&rsquo;attendre jusqu&rsquo;au mois de novembre (ce qui n&rsquo;est pas sans d\u00e9plaire aux consommateurs). Les premi\u00e8res promotions font d\u00e9sormais leur apparition d\u00e8s d\u00e9but octobre\u00a0: [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[556],"class_list":{"0":"post-9010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"download_url":"http:\/\/www2.criteo.com\/fr\/holidayreport","download_button_text":"Pour cr\u00e9er des instants uniques et briller tout l'hiver, t\u00e9l\u00e9chargez le Rapport Criteo sur les f\u00eates de fin d'ann\u00e9es, et d\u00e9couvrez toutes les infos sur les pics, tendances et \u00e9tudes de la saison."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retailers et marques : pour de belles opportunit\u00e9s, n&#039;attendez pas le Black Friday | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Le Black Friday est marqu\u00e9 sur les calendriers comme la date phare des achats de fin d&#039;ann\u00e9e. Mais cela pourrait changer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/fr\/blog\/retailers-et-marques-pour-de-belles-opportunites-nattendez-pas-le-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers et marques : pour de belles opportunit\u00e9s, n&#039;attendez pas le Black Friday | FR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Le Black Friday est marqu\u00e9 sur les calendriers comme la date phare des achats de fin d&#039;ann\u00e9e. Mais cela pourrait changer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/blog\/retailers-et-marques-pour-de-belles-opportunites-nattendez-pas-le-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T18:07:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T17:40:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/pexels-photo-265267.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta 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