July 12, 2018 | 2 Minute Read
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[REPORT] Criteo Doubles Down on AI with €20 Million Investment

 

At Criteo, we’re aiming to create better targeted advertising for the 1.4 billion shoppers we see every day, and we’re investing heavily in artificial intelligence – and in Paris! – to take our technology and products to the next level.

On Thursday June 28, Criteo CEO JB Rudelle, and Vice President and Head of the new AI Center, Suju Rajan, hosted reporters, industry analysts, and global dignitaries at Criteo HQ in Paris for the launch of Criteo AI Lab. In a new report by Ovum, analyst Ronan de Renesse details Criteo’s investment and vision to “alleviate media companies’ dependence on GAFA (Google, Apple, Facebook, and Amazon)” by better understanding human behavior and context.

(Learn more: Criteo AI Lab Launches in Paris: 4 Ways It Will Drive Innovation)

By combining Criteo’s Research and Machine Learning Platform Engineering teams, writes de Renesse, Criteo aims to create a “turbo-engine” for AI-focused development – “a testament of both the importance of AI in the ad sector and the audacity of Criteo’s management team.” With a €20 million ($23 million) investment over three years, the Criteo AI Lab will not only foster AI research innovation via academic partnerships, but also grow a pool of AI talent in Paris.

Read additional analyst reports here. And to learn more about Criteo AI Lab and how Criteo is leading the way in advertising technology, read the report here.

To find out how you can join the Criteo AI Lab, check out the Criteo Careers page.

I am building Criteo's global influencer engagement programme, to combine insights from top influencers with our thought leadership on commerce marketing. I'm passionate about technology, analyst and influencer relations and means to deliver content in an attention economy. I also volunteer as a Board Member at the IIAR (Institute of Industry Analyst Relations).