We’re excited to announce that Criteo was recognized by the AppsFlyer Performance Index, a report that offers app marketers the most comprehensive report card on mobile media performance during the second half of 2019.
Criteo was recognized as a top-ranked media source, ranking #3 globally for retargeting in the non-gaming and travel categories. We were also awarded the #5 globally in the shopping category.
The AppsFlyer Performance Index measures statistics around ROI, retargeting and growth rankings; analyzing over 25 billion installs and 52 billion app opens of over 16,500 apps. The fifth edition of The AppsFlyer Performance Index is also the most segmented to date with 252 rankings sliced by region, platform, and category.
Continuously learning from 2 billion shoppers a month, Criteo has a heavy focus on the mobile shopping experience – from start to finish. Our mobile app advertising solutions allow for powerful, personalized app marketing campaigns for re-engagement, installs, and more.
According to our Global Commerce Review, 71% of US mobile sales happen in-app, and advertisers with a shopping app generate 68% of transactions on mobile devices. App users typically browse more products, add more to their shopping baskets, and convert at a higher rate.
Download the full Appsflyer Performance Index below: