August 30, 2017
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How eBay UK Increased Revenue by 18%

 

Challenge

From humble beginnings, eBay has grown and developed into the go-to store for an inspiring and engaging customer experience. They faced the challenge of connecting brands, agencies, and partners with a mobile-oriented audience that’s ready to shop.

Solution

Criteo was able to help eBay evolve for the “mobile-first” world. By understanding the change in advertiser behavior, Criteo solutions were able to ensure the right connections were made on the right platform. Criteo was also able to ensure a consistently strong yield from the 6 billion impressions eBay serves each month.

Outcome

  • 18% increase in revenue year on year
  • 33% increase in programmatic spending

Check out the video below for the full story.