The changing consumer shopping journey is on the mind of every retailer and brand today. While managing multiple consumer touchpoints separately — including the brick-and-mortar store, online website, mobile app, hardbound catalogue, and various social media platforms — used to suffice, today it’s all about connecting those elements and providing a single, unified, omnichannel experience.
We recently held our third annual European Ecommerce Media Forum that delved into the power of omnichannel and how retailers and brands can harness it today. In total, 160 brands, retailers, and agencies from 84 different companies came together to discuss the fundamental ways that consumers research and buy products have changed.
A common theme throughout the forum was the power of data. Companies that not only have the power to capture customer data, but use it in meaningful ways to improve the shopping experience, will continue to see success.
For retailers, the key will lie in connecting shopper journeys across all owned assets. For brands, they must master an understanding of complex shopping paths to create more efficient and effective strategies around them.
Speakers from GDR Creative Intelligence, Microsoft, Mattel EMEA, Omnicom Media Group, Mondelez International, Tesco, Shop Direct, Argos, and Criteo took the stage during the event to explore the new world of integrated consumer journeys and performance innovation.
Some of our speakers and attendees shared their thoughts on the power of omnichannel in a short video. Click below to watch it in full.
As retailers and brands look forward in 2017, it’s clear that data will be the enabler. Understanding and using data effectively will be the difference between those who rise to the top and those who are left behind.
We’d like to thank everyone who attended as well as the speakers and panelists for making this such an insightful event. We’re confident that the leading brands and retailers who attended are now better prepared to forge ahead in our omnichannel world.
You can see more photos from the event on our Facebook page.