Explained: Data in the Criteo Engine

  • INTRO

    Start here
  • VIDEO

    Data in the Criteo Engine: Introduction | 0:50
  • INTERACTIVE

    Learn more about data in the Criteo Engine
  • VIDEO

    Using identity and interest data to determine shopper intent | 0:22
  • VIDEO

    How the Criteo Engine predicts shopper behavior | 0:29
  • VIDEO

    Identity and interest data in action | 0:31
  • VIDEO

    Protecting shopper privacy | 0:16
  • READ

    More about shopper privacy & GDPR
  • VIDEO

    Evaluating ad inventory with publisher interaction data | 0:41
  • VIDEO

    Data in the Criteo Engine: Real world example | 1:26
  • Data in the Criteo Engine: Introduction


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  • Using identity and interest data to determine shopper intent


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  • How the Criteo Engine predicts shopper behavior


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  • Identity and interest data in action


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  • Protecting shopper privacy


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  • More about shopper privacy & GDPR


    Criteo adheres to regulations around the world to ensure that the privacy of shoppers is protected at all times.

    We are able to assign randomly generated IDs to each shopper across devices and offline, using technologies that rely only on pseudonymous user data in order to preserve shopper identity/privacy. This pseudonymous data preserves the privacy of shoppers, but still provides a rich understanding of shopping intent.

    We follow industry best practices to secure the data that we collect, are compliant with regulations that determine how consumer data is retained, and ensure compliance is adhered to globally with our technologies.

    Criteo also remains a leader in clearly stating the rights that consumers have to access their data, what data is collected, how it is used, and how they can opt-out.

     

    GDPR

    Criteo is fully compliant with the European Union’s General Data Protection Regulation (GDPR) which came into effect on May 25, 2018.
    The regulation applies to the processing of personal data collected in the EU, even if it is processed by companies that are located outside of Europe.

     

  • Evaluating ad inventory with publisher interaction data


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  • Data in the Criteo Engine: Real world example


     Read More