Criteo adheres to regulations around the world to ensure that the privacy of shoppers is protected at all times.
We are able to assign randomly generated IDs to each shopper across devices and offline, using technologies that rely only on pseudonymous user data in order to preserve shopper identity/privacy. This pseudonymous data preserves the privacy of shoppers, but still provides a rich understanding of shopping intent.
We follow industry best practices to secure the data that we collect, are compliant with regulations that determine how consumer data is retained, and ensure compliance is adhered to globally with our technologies.
Criteo also remains a leader in clearly stating the rights that consumers have to access their data, what data is collected, how it is used, and how they can opt-out.
Criteo is fully compliant with the European Union’s General Data Protection Regulation (GDPR) which came into effect on May 25, 2018.
The regulation applies to the processing of personal data collected in the EU, even if it is processed by companies that are located outside of Europe.