Explained: Predictive Bidding – Valuing the Shopper

  • INTRO

    Start here
  • VIDEO

    Predictive Bidding: Valuing the shopper | 0:34
  • VIDEO

    How does Predictive Bidding work? | 0:42
  • VIDEO

    Predictive Bidding: eCPM explained | 0:37
  • VIDEO

    eCPM: Targets and predictive variables | 1:02
  • INTERACTIVE

    Learn more about the eCPM formula variables
  • VIDEO

    eCPM: Putting it all together | 0:25
  • VIDEO

    eCPM: A simple real-world example | 0:55
  • VIDEO

    How the Criteo Engine optimizes for business goals | 0:18
  • VIDEO

    Optimization models to meet business goals | 0:31
  • INTERACTIVE

    Reach your business objectives
  • VIDEO

    Valuing the shopper summary | 0:31
  • Predictive Bidding: Valuing the shopper


     Read More
  • How does Predictive Bidding work?


     Read More
  • Predictive Bidding: eCPM explained


     Read More
  • eCPM: Targets and predictive variables


     Read More
  • eCPM: Putting it all together


     Read More
  • eCPM: A simple real-world example


     Read More
  • How the Criteo Engine optimizes for business goals


     Read More
  • Optimization models to meet business goals


     Read More
  •  Read More
  • Valuing the shopper summary


     Read More