May 2, 2018 | 2 Minute Read
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[WHITE PAPER] GDPR: An Evolution, Not a Revolution

From the Criteo Privacy Team: 

The implementation of the European GDPR (General Data Privacy Regulation) is just around the corner – May 25th, 2018 to be exact – and here at Criteo, we’re proud to say we’re ready.

We see GDPR as an evolution, not a revolution. The GDPR aims to bring consistency around privacy and data protection and we are committed to being GDPR compliant. At Criteo, we see the regulations as a win-win for businesses and the consumers they serve. Since being founded in France in 2005, our technology has operated with high standards of data privacy and security. We have a strong legacy of adhering to industry standards, regulations, and best practices that include but are not limited to the GDPR legislation.

(Want to really learn how to adapt to GDPR? Join our next webinar on 6/30, “Surviving a Post-GDPR World”)

All the while, we pride ourselves on doing what we do best: helping our clients and publisher partners meet shopper expectations with personalized and relevant advertising.

To learn more about GDPR and its implications for Criteo, download our new white paper, GDPR: An Evolution, Not a Revolution.

You’ll learn:

  • What is personal data as defined by the GDPR?
  • What is the difference between unambiguous and explicit consent?
  • Criteo’s approach to data privacy
  • How GDPR affects Criteo’s solutions

Criteo believes protecting consumer’s privacy and being clear and transparent about business practices is of primary importance to all. The enactment of GDPR can only mean good things for commerce and marketing. We truly believe that when consumers understand exactly how their data is being used, and are provided control over their personal browsing data, it strengthens not just their trust, but also their loyalty to a company.

By working together to understand and prepare for the regulations, we along with our clients and publisher partners can look forward to business as usual.