How The Iconic Increased Its New Customer Base by 150%



In order to increase sales in a cost-effective manner, THE ICONIC’s challenge was two-fold — first, to acquire new (and relevant) shoppers, and second, to re-engage existing shoppers after they’d made a purchase or navigated away.


Criteo’s technology automatically identified THE ICONIC’s most valuable site visitors, bidding intelligently to show them personalized creative and product recommendations. Using the our advanced optimization engine, THE ICONIC was able to quickly reach and re-engage shoppers with relevant content and bring them back to the site to complete their purchases.


  • +145% increase in monthly revenue
  • -22% reduction in acquisition costs
  • +150% increase in new customers