How Immobiliare Spiked Engagement, Boosting Leads by 50%


Challenge, Italy’s leading portal for online real estate ads, has widely diverse customers, so they needed a flexible strategy to be able to engage with all of them — by sending the right message to the right customer at the right time.


In 2010, after test-driving several different retargeting partners and finding that Criteo’s performance was superior across the board, Immobiliare chose them as their exclusive partner. With Criteo Dynamic Retargeting, they were able to customize their advertising messages — more effectively communicating to a wide variety of potential customers with individualized ads, across every device.


As a result of this robust performance marketing solution, Immobiliare was able to:

  • Boost conversions by 50% YOY and acquire 10x new qualified users
  • Increase leads by 50% YoY
  • Grow their traffic by 20%
  • Decrease their CPL by 25%

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