May 19, 2017 | 1 Minute Read
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How La Redoute Doubled Its CTR and Cut Its Cost-of-Sale in Half

 

Challenge

French fashion and home goods retailer La Redoute constantly looks for new ways to increase customer acquisition and boost sales from new customers and products not previously viewed. To achieve this, La Redoute looked to Criteo to expand its Criteo Dynamic Retargeting campaigns to Facebook DPA.

Solution

Criteo is able to truly evaluate each shopper’s journey across devices and destinations – and accurately assess purchase intent. La Redoute leveraged this capability across Facebook’s properties to deliver personalized offers precisely when new customers were most likely to convert.

Outcome

By adding Facebook DPA to its existing Criteo Dynamic Retargeting campaigns, La Redoute was able to:

  • Convert +10% more new customers
  • Double its click-through rate (CTR) and triple its conversion rates
  • Achieve 49% lower cost of sale
  • Generate 28% of incremental sales from new product discoveries