How Soft Surroundings Grew Sales by Over 700%



In 2014, women’s retailer Soft Surroundings noticed a flattening of sales and reach from their existing performance marketing campaigns. With the all-important holiday season looming, they partnered with Criteo to expand their display and social retargeting and grow sales.


The Criteo team implemented dynamic product ads and Facebook campaigns for Soft Surroundings, closely managing the bids day-to-day (and even hour-to-hour during heavy volume periods) to ensure peak results.


Expanding into new channels and making use of Criteo’s predictive algorithms generated a wave of social media buzz and dramatically increased sales and site traffic.

  • 210% increase in retargeting site traffic
  • 775% uplift in sales