CXP Group industry analysts David Gautier (@dagautier) and Olivier Rafal (@olivierrafal) published a research report analysing how marketing can -and should- leverage artificial intelligence (AI): CXP Expert View: AI as an ideal means to avoid the pitfalls of marketing (July 2018).
The report details how with the exponential growth of digital marketing, we’re fast approaching the stage where messages become irrelevant for consumers. According to CXP, AI can help by enabling mass personalisation at scale and it advocates marketeers should invest in AI today.
Criteo is cited (with its Criteo AI Lab launch) in the report and has purchased distribution rights: read more by clicking on the button below.