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Finally, we combine the contextual relevancy of a page with the product affinity scores from your first-party data to build lookalike audiences that are similar to your best customers and deliver them display ads featuring relevant product recommendations.<\/p>\n","bullets":false,"disclaimer":"","cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]},{"acf_fc_layout":"description_&_featured_box","description":"

Reach qualified audiences<\/h3>\n

Our massive commerce data set, combined with your own first-party data and contextual signals provides a cookie-free way to build lookalike audiences.<\/p>\n

Reduce inefficiencies<\/h3>\n

Use product interest signals and affinity scores to zero in on the contextual categories and URLs that are more likely to drive a sale or signup.<\/p>\n

Increase sales<\/h3>\n

Smarter targeting and improved ad relevancy ensure your contextual campaigns will drive the commerce outcomes you care most about.<\/p>\n","right_feature_title":"4 Reasons Contextual Targeting Matters More than Ever","right_feature_image":{"ID":7984,"id":7984,"title":"18_Web_Generic_Thumbnails-02","filename":"18_Web_Generic_Thumbnails-02.png","filesize":51984,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02.png","link":"https:\/\/www.criteo.com\/it\/?attachment_id=7984","alt":"","author":"8","description":"","caption":"","name":"18_web_generic_thumbnails-02-2","status":"inherit","uploaded_to":7982,"date":"2018-11-14 19:03:39","modified":"2018-11-14 19:03:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":1251,"height":834,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02-768x512.png","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02-1024x683.png","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02.png","1536x1536-width":1251,"1536x1536-height":834,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02.png","2048x2048-width":1251,"2048x2048-height":834,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02.png","success-story-width":630,"success-story-height":420,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02.png","profile_150-width":150,"profile_150-height":100,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/11\/18_Web_Generic_Thumbnails-02.png","profile_300-width":300,"profile_300-height":200}},"remove_overlay":true,"right_feature_cta_button":{"type":"internal","text":"Read more","link_internal":null,"link_media":false,"link_external":"https:\/\/www2.criteo.com\/adagereport","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"acf_fc_layout":"title_text_cta","background_color":{"color":"Pewter"},"white_text":true,"title":"Contextual made for commerce ","text":"

Contextual campaigns backed by commerce data and built for commerce results.<\/p>\n","cta_button":{"type":"internal","text":"Get in touch","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_code":"","remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Contextual Advertising","caption_is_page_title":true,"title":"Migliora e ottimizza le tue campagne contestuali tradizionali con dati sul commerce","title_size":"h4","description":"

Non mostrare i tuoi annunci sulle pagine online solo in base a parole chiave. Usa l\u2019unica soluzione che\u202fpotenzia\u202fla pubblicit\u00e0 contestuale\u202fcon\u202fdati first-party sul commerce, per focalizzare i tuoi annunci nei punti in cui avranno l\u2019impatto maggiore. Benvenuto al prossimo livello della pubblicit\u00e0 contestuale!<\/p>\n","description_font_size":"default"}},"button":{"type":"external","text":"Inizia","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"why-marketers-love-criteo","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Perch\u00e9 i marketer amano il contestuale di Criteo","title_size":"h3","description":"

L\u2019unica soluzione che potenzia la pubblicit\u00e0 contestuale con dati first-party del commerce.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"below-the-intro-four","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Icon-01.svg","title":"Dati first-party del commerce","description":"

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Crea annunci con raccomandazioni sui prodotti basate su rilevanza contestuale e transazioni\u202fattribuite a un determinato URL e aumenta le interazioni con gli annunci e il traffico qualificato.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Icon-03.svg","title":"Sicurezza del brand\u202f","description":"

Focalizzati su ambienti rilevanti\u202fe\u202fidonei che ti consentono di presentare il tuo messaggio su larga scala pur garantendo la sicurezza del tuo brand.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Icon-04.svg","title":"Performance misurabile","description":"

Comprendi l\u2019impatto incrementale delle tue campagne contestuali sul tuo business grazie al reporting full funnel che mostra l\u2019impatto della campagna su tutte le fasi del funnel, fino alla vendita conclusiva.<\/p>\n"}]}},{"acf_fc_layout":"gallery_slider","gallery_slider":{"section_customization":{"anchor_id":"how-it-works","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"COME FUNZIONA","caption_is_page_title":false,"title":"Come funziona la pubblicit\u00e0 contestuale di 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Infine, combiniamo la rilevanza contestuale di una pagina con gli affinity score dei prodotti per mostrare i prodotti ideali per quella pagina, garantendo annunci pi\u00f9 rilevanti e coinvolgenti.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"what-we-offer","background_type":"none","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Quello che offriamo","title_size":"h4","description":"","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":false,"switch_columns":true,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":13870,"id":13870,"title":"Contextual-Image-04","filename":"Contextual-Image-04.svg","filesize":217700,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","link":"https:\/\/www.criteo.com\/it\/solutions\/contextual-advertising\/contextual-image-04\/","alt":"","author":"55","description":"","caption":"","name":"contextual-image-04","status":"inherit","uploaded_to":13852,"date":"2021-10-08 19:04:58","modified":"2021-10-08 19:04:58","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":982,"height":734,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","thumbnail-width":982,"thumbnail-height":734,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","medium-width":982,"medium-height":734,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","medium_large-width":982,"medium_large-height":734,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","large-width":982,"large-height":734,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","1536x1536-width":982,"1536x1536-height":734,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","2048x2048-width":982,"2048x2048-height":734,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","success-story-width":982,"success-story-height":734,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","profile_24-width":982,"profile_24-height":734,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","profile_48-width":982,"profile_48-height":734,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","profile_96-width":982,"profile_96-height":734,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","profile_150-width":982,"profile_150-height":734,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/Contextual-Image-04.svg","profile_300-width":982,"profile_300-height":734}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

Limita le inefficienze<\/h3>\n

Usa segnali di interesse per i prodotti e affinity score per focalizzarti sulle categorie contestuali e gli URL che hanno maggiori probabilit\u00e0 di indirizzare visitatori di qualit\u00e0 elevata sul tuo sito.<\/p>\n

Incrementa il coinvolgimento<\/h3>\n

Le creativit\u00e0 di annunci create e ottimizzate con dati sul commerce e sui segnali contestuali incrementano le interazioni.<\/p>\n

Genera maggior traffico qualificato<\/h3>\n

Un targeting pi\u00f9 intelligente e una migliore rilevanza degli annunci garantiscono che le tue campagne contestuali raggiungano i risultati di commerce che vuoi ottenere.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":[{"media_type":"image","image":{"ID":13867,"id":13867,"title":"CT-Image-01","filename":"CT-Image-01.svg","filesize":95214,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","link":"https:\/\/www.criteo.com\/it\/solutions\/contextual-advertising\/ct-image-01\/","alt":"","author":"55","description":"","caption":"","name":"ct-image-01","status":"inherit","uploaded_to":13852,"date":"2021-10-08 19:04:57","modified":"2021-10-08 19:04:57","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":502,"height":402,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","thumbnail-width":502,"thumbnail-height":402,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","medium-width":502,"medium-height":402,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","medium_large-width":502,"medium_large-height":402,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","large-width":502,"large-height":402,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","1536x1536-width":502,"1536x1536-height":402,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","2048x2048-width":502,"2048x2048-height":402,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","success-story-width":502,"success-story-height":402,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","profile_24-width":502,"profile_24-height":402,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","profile_48-width":502,"profile_48-height":402,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","profile_96-width":502,"profile_96-height":402,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","profile_150-width":502,"profile_150-height":402,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/10\/CT-Image-01.svg","profile_300-width":502,"profile_300-height":402}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Analizza pagine Web alla ricerca di segnali contestuali tradizionali","description":"

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