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Dagli smartphone alla domotica: raggiungi chi \u00e8 in procinto di acquistare gadget tecnologici<\/h4>\n

Ogni percorso degli utenti del settore verso l\u2019acquisto \u00e8 diverso. Grazie all\u2019IA e ai segnali del commerce in tempo reale, creiamo audience rilevanti per te. Che si tratti di utenti in procinto di leggere le specifiche, salvare dispositivi nella loro lista dei desideri o di acquirenti pronti a comprare, ti troveranno al momento giusto.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19454,"id":19454,"title":"CE_Commerce Audiences","filename":"CE_Commerce-Audiences.svg","filesize":29593,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/ce_commerce-audiences\/","alt":"","author":"55","description":"","caption":"","name":"ce_commerce-audiences","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:17","modified":"2026-01-13 01:34:29","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Commerce-Audiences.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Intercetta ogni potenziale cliente<\/h6>\n

Appassionati di tecnologia, risparmiatori, gamer: puoi raggiungerli tutti personalizzando le audience in base a SKU, categoria e\/o fascia di prezzo.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Converti per poi ottimizzare<\/h6>\n

Gli eventi di conversione ti consentono di ottimizzare il funnel completo: traccia interazioni, lead, visite, vendite e non solo.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

I dati del tuo CRM diventano vendite<\/h6>\n

Usufruisci dei dati del tuo CRM per raggiungere i clienti pi\u00f9 interessati o che hanno acquistato i tuoi prodotti.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19455,"id":19455,"title":"Full-funnel advertising_icon","filename":"Full-funnel-advertising_icon.svg","filesize":960,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/full-funnel-advertising_icon\/","alt":"","author":"55","description":"","caption":"","name":"full-funnel-advertising_icon","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:17","modified":"2026-01-13 01:34:29","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Full-funnel-advertising_icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Attivazione su tutto il funnel ","bento_boxes":[{"type":"Text and image","copy":"

Interagisci con i tuoi acquirenti in qualsiasi momento<\/h4>\n

Rendi pi\u00f9 accattivanti gli annunci display e video della fase di scoperta dei tuoi prodotti, in Open Web, social e CTV. Raggiungi potenziali acquirenti di elettronica di consumo laddove si muovono abitualmente, racconta la storia del tuo brand e portali alla conversione.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Capture real-time lifestyle signals<\/h6>\n

We know who\u2019s a foodie and who\u2019s more of the outdoorsy type, so we can tailor ads to capture specific interests at the perfect moment.<\/p>\n","columns":"6","image":{"ID":19456,"id":19456,"title":"full-funnel","filename":"full-funnel.svg","filesize":32252,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/full-funnel\/","alt":"","author":"55","description":"","caption":"","name":"full-funnel","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:18","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":506,"height":440,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","thumbnail-width":506,"thumbnail-height":440,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","medium-width":506,"medium-height":440,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","medium_large-width":506,"medium_large-height":440,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","large-width":506,"large-height":440,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","1536x1536-width":506,"1536x1536-height":440,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","2048x2048-width":506,"2048x2048-height":440,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","success-story-width":506,"success-story-height":440,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","profile_24-width":506,"profile_24-height":440,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","profile_48-width":506,"profile_48-height":440,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","profile_96-width":506,"profile_96-height":440,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","profile_150-width":506,"profile_150-height":440,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/full-funnel.svg","profile_300-width":506,"profile_300-height":440}},"stretch_image":false},{"type":"Text and image","copy":"

Incrementa il ROAS<\/h6>\n

Crea un\u2019esperienza fluida e aumenta il ROAS abbinando annunci video e display dell\u2019upper funnel al retargeting del lower funnel.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Bidding pi\u00f9 efficiente<\/h6>\n

Raggiungi i tuoi obiettivi grazie all\u2019IA che adatta automaticamente le offerte per garantire campagne conformi ai tuoi KPI.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Annunci su misura<\/h6>\n

Proponi il prodotto giusto, alla persona giusta, al momento giusto: puoi farlo con la tecnologia Dynamic Creative Optimization.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":18982,"id":18982,"title":"Reporting","filename":"Reporting.svg","filesize":766,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","link":"https:\/\/www.criteo.com\/it\/business\/retailers\/reporting-2\/","alt":"","author":"55","description":"","caption":"","name":"reporting-2","status":"inherit","uploaded_to":18968,"date":"2025-05-19 18:37:32","modified":"2025-05-19 19:16:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Reporting.svg","profile_300-width":24,"profile_300-height":24}},"title":"Misurazione","bento_boxes":[{"type":"Text and image","copy":"

Ottieni una visione d\u2019insieme precisa dell\u2019andamento delle campagne<\/h6>\n

La chiarezza \u00e8 fondamentale. Potrai vedere in modo eloquente l\u2019impatto delle campagne grazie ai nostri strumenti di analisi, che mostrano le prestazioni di canali e formati attraverso una vasta gamma di parametri.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Get on travelers\u2019 itinerary early<\/h6>\n

Use AI-powered targeting to upgrade your acquisition strategy. Make a lasting impression with ads that put your brand front and center for their next big adventure.<\/p>\n","columns":"6","image":{"ID":19457,"id":19457,"title":"CE_Measurement","filename":"CE_Measurement.svg","filesize":78208,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/ce_measurement\/","alt":"","author":"55","description":"","caption":"","name":"ce_measurement","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:19","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Measurement.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Rileva vendite online e offline<\/h6>\n

Includi i dati relativi alle vendite offline per ottenere un quadro completo dell\u2019impatto delle tue campagne.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Quanti nuovi clienti hai?<\/h6>\n

Scopri come le tue campagne attirano nuovi acquirenti, in che modo fanno crescere la clientela e portano te ad avere la meglio sulla concorrenza.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Imposta secondo i tuoi ritmi<\/h6>\n

Le nostre finestre di attribuzione flessibili ti consentono di mettere in linea misurazioni, ciclo di acquisto e condotta degli acquirenti.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]},{"button_label":"Retail Media","tabs":[{"image":{"ID":19459,"id":19459,"title":"Onsite_Icon","filename":"Onsite_Icon.svg","filesize":1074,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/onsite_icon-2\/","alt":"","author":"55","description":"","caption":"","name":"onsite_icon-2","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:32","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Onsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Onsite","bento_boxes":[{"type":"Text and image","copy":"

Raggiungi i tuoi acquirenti al punto vendita digitale<\/h4>\n

Gli acquirenti ti vedranno sullo scaffale digitale? Assicurati visibilit\u00e0, incentiva la considerazione e ottieni conversioni sui siti web dei retailer con un approccio retail media full-funnel.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19460,"id":19460,"title":"CE_Onsite","filename":"CE_Onsite.svg","filesize":31114,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/ce_onsite\/","alt":"","author":"55","description":"","caption":"","name":"ce_onsite","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:32","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Onsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Cattura l\u2019interesse con video onsite<\/h6>\n

Racconta la tua storia mentre presenti prodotti da acquistare in un formato accattivante per fare branding e ottenere risultati.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Incentiva con onsite display<\/h6>\n

Fai in modo di essere in cima alla lista dei tuoi acquirenti con placement perfetti come banner in homepage e annunci in-grid.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Converti con gli sponsored product<\/h6>\n

Visibilit\u00e0 garantita nelle pagine con risultati di ricerca e dettagli prodotto. Da abbinare ad annunci onsite video e display per ottenere il massimo rendimento.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19461,"id":19461,"title":"Offsite_Icon","filename":"Offsite_Icon.svg","filesize":3546,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/offsite_icon-2\/","alt":"","author":"55","description":"","caption":"","name":"offsite_icon-2","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:32","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Offsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Offsite","bento_boxes":[{"type":"Text and image","copy":"

Raggiungi audience retailer sull\u2019Open Web<\/h4>\n

Entra in contatto da subito con il tuo pubblico ideale. Invita ad acquistare e incentiva la consapevolezza del brand raggiungendo audience specifiche nell\u2018Open Internet.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19462,"id":19462,"title":"CE_Offsite","filename":"CE_Offsite.svg","filesize":34735,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/ce_offsite\/","alt":"","author":"55","description":"","caption":"","name":"ce_offsite","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:32","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Offsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Incrementa la tua portata<\/h6>\n

Rivolgiti ad audience create attraverso dati di prima parte dei retailer, garantendo un targeting preciso e una pi\u00f9 ampia esposizione.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Incentiva con offsite display<\/h6>\n

Utilizza immagini statiche e dinamiche per potenziare la comunicazione di brand e prodotto, creare consapevolezza e costruire considerazione nell\u2019Open Internet.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Racconta la tua storia con video offsite<\/h6>\n

Utilizza contenuti video attraenti per motivare l\u2019acquisto e promuovere la brand affinity, il tutto con risorse video gi\u00e0 a tua disposizione e un processo di creazione pi\u00f9 agile.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19463,"id":19463,"title":"Performance Media icon CE industry","filename":"Performance-Media-icon-CE-industry.svg","filesize":822,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/performance-media-icon-ce-industry\/","alt":"","author":"55","description":"","caption":"","name":"performance-media-icon-ce-industry","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:33","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":22,"height":22,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","thumbnail-width":22,"thumbnail-height":22,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","medium-width":22,"medium-height":22,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","medium_large-width":22,"medium_large-height":22,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","large-width":22,"large-height":22,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","1536x1536-width":22,"1536x1536-height":22,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","2048x2048-width":22,"2048x2048-height":22,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","success-story-width":22,"success-story-height":22,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_24-width":22,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_48-width":22,"profile_48-height":22,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_96-width":22,"profile_96-height":22,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_150-width":22,"profile_150-height":22,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_300-width":22,"profile_300-height":22}},"title":"Analisi avanzata","bento_boxes":[{"type":"Text and image","copy":"

Traduci le tue iniziative in vendite<\/h4>\n

Il bello del retail media \u00e8 che i tuoi annunci di prodotto si trasformano in vendite.<\/p>\n

 <\/p>\n

Scopri in tempo reale e misura a livello di SKU per conoscere il valore della tua spesa pubblicitaria.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":19464,"id":19464,"title":"CE_Advanced analytics","filename":"CE_Advanced-analytics-1.svg","filesize":66257,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/ce_advanced-analytics\/","alt":"","author":"55","description":"","caption":"","name":"ce_advanced-analytics","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:33","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":399,"height":364,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","thumbnail-width":399,"thumbnail-height":364,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","medium-width":399,"medium-height":364,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","medium_large-width":399,"medium_large-height":364,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","large-width":399,"large-height":364,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","1536x1536-width":399,"1536x1536-height":364,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","2048x2048-width":399,"2048x2048-height":364,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","success-story-width":399,"success-story-height":364,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","profile_24-width":399,"profile_24-height":364,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","profile_48-width":399,"profile_48-height":364,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","profile_96-width":399,"profile_96-height":364,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","profile_150-width":399,"profile_150-height":364,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Advanced-analytics-1.svg","profile_300-width":399,"profile_300-height":364}},"stretch_image":false},{"type":"Text and image","copy":"

Analizza la tua performance<\/h6>\n

Traccia per soluzione, parola chiave, ubicazione o prodotto. Ottieni pi\u00f9 efficienza grazie ai report sulle opportunit\u00e0 perse e ai consigli per il budget.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Analizza la competitivit\u00e0 del tuo brand<\/h6>\n

Confronta i tuoi KPI con i riferimenti per categoria e misura i cambiamenti nella tua quota di categoria o per parola chiave.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Verifica l\u2019impatto online\/offline<\/h6>\n

Ottieni una panoramica dell\u2019impatto della tua spesa media abbinando annunci e vendite presenziali presso retailer specifici.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"3_info_boxes_2025","3_info_boxes_2025":{"title":"Acquisto di elettronica di consumo: status 2025","subtitle":"Alcune informazioni dal nostro report internazionale sul settore:","info_boxes":[{"title":"Gamer, acquirenti di valore.","description":"9 volte pi\u00f9 propensi ad acquistare accessori tecnologici: i gamer sono un obiettivo perfetto per il cross-selling."},{"title":"X come... Fedelt\u00e0.","description":"Gli utenti della Gen X (60%) preferiscono acquistare da brand che conoscono, mentre la Gen Y e Z sono pi\u00f9 aperte alle novit\u00e0."},{"title":"22 opportunit\u00e0 da cogliere.","description":"In media, gli acquirenti del settore prendono in considerazione fino a 22 prodotti prima di acquistarne uno, soprattutto se si tratta di articoli costosi."}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Elettronica di consumo: tutte le novit\u00e0<\/h2>\n

Scarica il report relativo alle tendenze del settore dell\u2019elettronica\u00a0di consumo\u00a02025\u00a0<\/em>, elaborato in base a dati reali relativi a traffico e vendite, provenienti da brand e partner retail internazionali.<\/p>\n","link":{"title":"Scarica ora","url":"https:\/\/go.criteo.com\/en\/consumer-electronics-consumer-insights\/","target":"_blank"}}},{"acf_fc_layout":"top_tips_2025","top_tips_2025":{"title":"3 IMPERDIBILI CONSIGLI PER LE AZIENDE DEL SETTORE","image":{"ID":19458,"id":19458,"title":"CE_Industry_Tips","filename":"CE_Industry_Tips.png","filesize":747063,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips.png","link":"https:\/\/www.criteo.com\/it\/industry\/consumer-electronics\/ce_industry_tips\/","alt":"","author":"55","description":"","caption":"","name":"ce_industry_tips","status":"inherit","uploaded_to":19448,"date":"2025-12-08 18:45:19","modified":"2026-01-13 01:34:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":1584,"height":1060,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-300x201.png","medium-width":300,"medium-height":201,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-768x514.png","medium_large-width":640,"medium_large-height":428,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-1024x685.png","large-width":640,"large-height":428,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-1536x1028.png","1536x1536-width":1536,"1536x1536-height":1028,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips.png","2048x2048-width":1584,"2048x2048-height":1060,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-630x422.png","success-story-width":630,"success-story-height":422,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/12\/CE_Industry_Tips-300x300.png","profile_300-width":300,"profile_300-height":300}},"tips":[{"title":"1. Parola d\u2019ordine: cross-selling.","description":"Crea audience predittive in base ai prodotti di successo, per interagire nuovamente con i tuoi utenti e proporre extra da acquistare."},{"title":"2. Mantieni attivi gli annunci.","description":"Per ottenere di pi\u00f9 da ricerche, confronti e IA \u00e8 necessario giocare d\u2019anticipo ed essere presenti ovunque."},{"title":"3. Attiva campagne multi-retailer.","description":"Gli utenti che acquistano presso pi\u00f9 retailer osservano pi\u00f9 brand e spendono di pi\u00f9: quindi avere visibilit\u00e0 in pi\u00f9 punti vendita \u00e8 fondamentale."}]}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

I brand del settore dell\u2019elettronica di consumo<\/em> crescono con Criteo<\/p>\n","description":"

Scopri perch\u00e9\u00a0oltre 17.000<\/strong>\u00a0clienti in tutto il mondo scelgono Criteo come partner di fiducia.<\/p>\n","buttons":[{"button":{"type":"external","text":"Vedi tutte le storie","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/it\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"internal","text":"Contattaci","link_internal":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/platformpgs-criteo-multisite.pantheonsite.io\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":19441,"post_author":"169","post_date":"2025-11-27 16:09:54","post_date_gmt":"2025-11-27 16:09:54","post_content":"","post_title":"HP","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hp","to_ping":"","pinged":"","post_modified":"2025-12-09 18:46:17","post_modified_gmt":"2025-12-09 18:46:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=412322","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":19436,"post_author":"169","post_date":"2025-12-04 13:48:46","post_date_gmt":"2025-12-04 13:48:46","post_content":"","post_title":"Electrolux 2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"electrolux-2","to_ping":"","pinged":"","post_modified":"2025-12-04 20:48:30","post_modified_gmt":"2025-12-04 20:48:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=406091","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":17119,"post_author":"55","post_date":"2022-09-18 15:38:24","post_date_gmt":"2022-09-18 15:38:24","post_content":"","post_title":"Lowes Small Appliance","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lowes-small-appliance","to_ping":"","pinged":"","post_modified":"2024-09-12 21:24:39","post_modified_gmt":"2024-09-12 21:24:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/it\/?post_type=success-stories&p=17119","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":false}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Domande frequenti","title":"Hai domande? Ti diamo le risposte.","faqs":[{"faq_title":"Criteo come aiuta le aziende del settore ad avere una strategia di successo?","faq_content":"

Criteo fornisce ai brand di elettronica di consumo una piattaforma commerce media dall\u2019approccio integrale, che mette in contatto acquirenti e prodotti in ogni fase del percorso di acquisto. Grazie a segnali in tempo reale e IA, Criteo costruisce audience altamente rilevanti, che comprendono sia chi cerca meticolosamente prima di comprare, sia acquirenti convinti, attivando al contempo campagne CTV, OLV, display, native, social e posizionamenti retail media. \u00c8 possibile rivolgersi a target selezionati in base a SKU, categoria o fascia di prezzo, avvalersi dei dati del proprio CRM e accedere a inventari pubblicitari esclusivi per ottenere prestazioni migliori. Con i suoi report trasparenti, Criteo garantisce risultati misurabili e aiuta i marketer del settore a ottenere visibilit\u00e0, conversioni e un ROI potenziato in ecosistemi retail e nell\u2019Open Web.<\/p>\n"},{"faq_title":"Cosa significa \u201cpubblicit\u00e0 per l\u2019elettronica di consumo\u201d?","faq_content":"

Quando si parla di \u201cpubblicit\u00e0 per l\u2019elettronica di consumo\u201d si fa riferimento alle attivit\u00e0 di marketing finalizzate alla promozione di prodotti tecnologici come smartphone, TV, portatili e dispositivi indossabili. Solitamente si concentra sulle funzionalit\u00e0 di questi prodotti, sulle innovazioni che portano e sui loro vantaggi attraverso canali come media digitali, TV e piattaforme social.<\/p>\n"},{"faq_title":"Quali sono le strategie pubblicitarie pi\u00f9 efficaci per questo settore?","faq_content":"

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