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La spesa giusta per crescere<\/h6>\n

Ottenere un nuovo cliente ha un costo pari a 5 volte quello necessario a fidelizzarne uno, tuttavia molti brand puntano solo sull\u2019acquisizione. Trova il giusto equilibrio per ottenere risultati migliori.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Evita la trappola dei 90 giorni<\/h6>\n

Hai poco tempo: il 90% dei clienti diventa assente se non agisci in modo proattivo entro 90 giorni. Con Criteo puoi scoprire se il legame con il tuo brand \u00e8 a rischio, programmare nuove interazioni e mantenere vivo l\u2019interesse dei clienti.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Non tirare a indovinare<\/h6>\n

Senza disporre dei dati giusti, \u00e8 difficile sapere in che punto del percorso si trovano gli acquirenti o che valore offrono. Criteo trasforma i segnali in preziose informazioni che ti permettono di giocare d\u2019anticipo, personalizzare e crescere a lungo termine.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"FUNZIONALIT\u00c0","title":"Fidelizza i migliori clienti","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Ottieni fedelt\u00e0 in ogni fase del percorso<\/h5>\n

Nuovi acquirenti (0-1 mesi), clienti a rischio (1-13 mesi) o assenti (da oltre 13 mesi)? Con Criteo puoi coinvolgerli di nuovo grazie a messaggi su misura e automazione intelligente.<\/p>\n","columns":"4","image":{"ID":19526,"id":19526,"title":"loyalty","filename":"loyalty.svg","filesize":7619,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","link":"https:\/\/www.criteo.com\/it\/solutions\/customer-retention\/loyalty\/","alt":"","author":"55","description":"","caption":"","name":"loyalty","status":"inherit","uploaded_to":19524,"date":"2026-01-13 01:39:28","modified":"2026-01-14 05:06:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/loyalty.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Sfrutta i dati di prima parte a tuo vantaggio<\/h5>\n

Collega CRM, CDP o dati dei clienti per creare specifiche audience di fidelizzazione con match rate superiori al 70%. Criteo consente oltre 20 integrazioni e segmentazione in base agli eventi, il tutto per aggiornare il targeting in tempo reale.<\/p>\n","columns":"8","image":{"ID":19527,"id":19527,"title":"first-party data","filename":"first-party-data.svg","filesize":44572,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","link":"https:\/\/www.criteo.com\/it\/solutions\/customer-retention\/first-party-data\/","alt":"","author":"55","description":"","caption":"","name":"first-party-data","status":"inherit","uploaded_to":19524,"date":"2026-01-13 01:39:28","modified":"2026-01-14 05:06:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/first-party-data.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Campagne sempre pi\u00f9 efficaci dopo ogni acquisto<\/h5>\n

La nostra IA basata su dati commerce ottimizza ci\u00f2 che conta davvero: tasso di acquisto ripetuto, lifetime value, potenziale di cross-selling. La reportistica integrata tiene conto delle fasi del ciclo di vita e con il tracciamento dell\u2019andamento in tempo reale le tue campagne si adattano nel tempo, per garantirti prestazioni sempre pi\u00f9 efficienti.<\/p>\n","columns":"6","image":{"ID":19528,"id":19528,"title":"geting smarter","filename":"geting-smarter.svg","filesize":40426,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","link":"https:\/\/www.criteo.com\/it\/solutions\/customer-retention\/geting-smarter\/","alt":"","author":"55","description":"","caption":"","name":"geting-smarter","status":"inherit","uploaded_to":19524,"date":"2026-01-13 01:39:28","modified":"2026-01-14 05:06:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/01\/geting-smarter.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Mai pi\u00f9 strategie a caso<\/h5>\n

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Successi<\/em>\u00a0che valgono davvero la pena<\/p>\n","description":"

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Trasformiamo insieme gli acquisti in fedelt\u00e0?<\/p>\n","link":{"title":"Contattaci","url":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","target":""}}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Domande frequenti","title":"Hai domande? Ti diamo le risposte.","faqs":[{"faq_title":"Perch\u00e9 fidelizzare \u00e8 fondamentale tanto quanto acquisire?","faq_content":"

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La piattaforma tecnologica di Criteo si avvale di IA e analisi strategiche per trovare i tuoi clienti abituali nell\u2019Open Web, interagire nuovamente con loro proponendo annunci, offerte e consigli personalizzati per mettere il tuo brand in evidenza.<\/p>\n"},{"faq_title":"Le campagne di Criteo mirano sia alla fidelizzazione, sia all\u2019acquisizione?","faq_content":"

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