{"id":19590,"date":"2026-02-14T11:53:17","date_gmt":"2026-02-14T10:53:17","guid":{"rendered":"https:\/\/www.criteo.com\/?page_id=416224"},"modified":"2026-02-25T18:39:54","modified_gmt":"2026-02-25T17:39:54","slug":"commerce-ai","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/","title":{"rendered":"Commerce AI"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":1,"featured_media":0,"parent":5398,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[459],"class_list":["post-19590","page","type-page","status-publish","post-password-required"],"acf":{"track_page_in_segment":false,"segment_page_name":"","remove_header":false,"remove_footer":false,"add_password_protected_layout":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"use_transparent_header":true,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","layouts":[{"acf_fc_layout":"customer_segments_hero_2025","customer_segments_hero_2025":{"caption":"COMMERCE AI","title_subtitle":"

L\u2019IA che legge nel pensiero di chi acquista<\/h1>\n

Crea campagne pi\u00f9 efficienti con l\u2019IA leader del commerce media, addestrata solo su comportamenti reali. Con noi saprai quando, perch\u00e9 e come agire per ottenere acquisti di valore.<\/p>\n","logos_title":"SVILUPPATA SU 4,5 MLD DI PRODOTTI E 720 MLN DI CLIENTI GIORNALIERI","logos":false,"hero_right_image":{"ID":19591,"id":19591,"title":"Commerce AI_Hero v6","filename":"Commerce-AI_Hero-v6.svg","filesize":318856,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/commerce-ai_hero-v6\/","alt":"","author":"55","description":"","caption":"","name":"commerce-ai_hero-v6","status":"inherit","uploaded_to":19590,"date":"2026-02-23 22:18:19","modified":"2026-02-23 22:49:08","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":689,"height":438,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","thumbnail-width":689,"thumbnail-height":438,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","medium-width":689,"medium-height":438,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","medium_large-width":689,"medium_large-height":438,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","large-width":689,"large-height":438,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","1536x1536-width":689,"1536x1536-height":438,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","2048x2048-width":689,"2048x2048-height":438,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","success-story-width":689,"success-story-height":438,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","profile_24-width":689,"profile_24-height":438,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","profile_48-width":689,"profile_48-height":438,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","profile_96-width":689,"profile_96-height":438,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","profile_150-width":689,"profile_150-height":438,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Commerce-AI_Hero-v6.svg","profile_300-width":689,"profile_300-height":438}},"background_gradient":"C-max","cta_button":{"type":"internal","text":"Contattaci","link_internal":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"additional_buttons":false}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"L\u2019IA che va di pari passo con il commerce","subtitle":"L\u2019IA di Criteo si fonda su oltre 20 anni di dati reali: non ha rivali.","add_labels":false,"info_boxes":[{"label":"Build with AI","title":"La banca dati pi\u00f9 estesa del mondo","description":"Alle spalle 4,5 mld di prodotti, 17.000 brand e oltre 200 retailer per un\u2019IA che sa cosa vogliono i consumatori e come garantirti il massimo. Solo dati reali per darti la strategia giusta, raggiungere obiettivi e risultati.","optional_link":null},{"label":"Work with AI","title":"Il deep learning \u00e8 nel nostro DNA","description":"Un addestramento costante basato su attivit\u00e0 reali nel commerce: cos\u00ec l\u2019IA di Criteo mette a punto audience precise, creativit\u00e0 efficaci e offerte intelligenti. E impara in fretta!","optional_link":null},{"label":"Shop with AI","title":"Agenti pensati per liberarti da noiose incombenze","description":"Gli endpoint MCP e gli agenti IA di Criteo eliminano qualsiasi inefficienza, potenziando strumenti e flussi di lavoro. Diamo al tuo team tutto il necessario per dar vita a grandi idee e strategie di crescita.","optional_link":null},{"label":"","title":"Anticipa ogni mossa dei clienti","description":"L\u2019IA di Criteo si fonda su segnali reali per esaltare la scoperta dei prodotti e attirare acquirenti. Risponde a esigenze immediate e le trasforma in opportunit\u00e0 di conversione.","optional_link":null}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"COME FUNZIONA","title":"Pi\u00f9 intelligente. Meno artificiale.<\/i>","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Il data layer del commerce<\/h5>\n

Le nostre funzionalit\u00e0 sono frutto di integrazioni dirette con i retailer, non di ipotesi o dati frammentati. Il nostro Catalogo Universale contiene miliardi di SKU, prezzi reali e transazioni vere: il contesto perfetto per offrire prodotti irresistibili nel momento ideale.<\/p>\n","columns":"4","image":{"ID":19592,"id":19592,"title":"commerce data layer_img v2","filename":"commerce-data-layer_img-v2.svg","filesize":36856,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/commerce-data-layer_img-v2\/","alt":"","author":"55","description":"","caption":"","name":"commerce-data-layer_img-v2","status":"inherit","uploaded_to":19590,"date":"2026-02-23 22:18:21","modified":"2026-02-23 22:49:08","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":451,"height":208,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","thumbnail-width":451,"thumbnail-height":208,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","medium-width":451,"medium-height":208,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","medium_large-width":451,"medium_large-height":208,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","large-width":451,"large-height":208,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","1536x1536-width":451,"1536x1536-height":208,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","2048x2048-width":451,"2048x2048-height":208,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","success-story-width":451,"success-story-height":208,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","profile_24-width":451,"profile_24-height":208,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","profile_48-width":451,"profile_48-height":208,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","profile_96-width":451,"profile_96-height":208,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","profile_150-width":451,"profile_150-height":208,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/commerce-data-layer_img-v2.svg","profile_300-width":451,"profile_300-height":208}},"stretch_image":false},{"type":"Text and image","copy":"

La base: il deep learning<\/h5>\n

Il nostro modello trasforma testi, immagini, attributi e segnali in dati di valore. L\u2019IA ne rileva intenzioni e propone i prodotti giusti, con annunci accattivanti, nel momento perfetto. Magia? No, una concreta realt\u00e0.<\/p>\n","columns":"8","image":{"ID":19593,"id":19593,"title":"deep learning foundation_img","filename":"deep-learning-foundation_img-1.svg","filesize":236067,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/deep-learning-foundation_img\/","alt":"","author":"55","description":"","caption":"","name":"deep-learning-foundation_img","status":"inherit","uploaded_to":19590,"date":"2026-02-23 22:18:21","modified":"2026-02-23 22:49:08","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/deep-learning-foundation_img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Una rete di agenti IA<\/h5>\n

Le funzionalit\u00e0 dei nostri agenti IA consentono di gestire mansioni complesse in pochi prompt. Vuoi analizzare dati, creare campagne o risolvere problemi? Chiedi e ti sar\u00e0 dato, l\u2019IA pu\u00f2 farlo.<\/p>\n","columns":"6","image":{"ID":19594,"id":19594,"title":"Agentic AI network_img","filename":"Agentic-AI-network_img-1.svg","filesize":23708,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/agentic-ai-network_img\/","alt":"","author":"55","description":"","caption":"","name":"agentic-ai-network_img","status":"inherit","uploaded_to":19590,"date":"2026-02-23 22:18:21","modified":"2026-02-23 22:49:08","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Agentic-AI-network_img-1.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Sei tu a dettare le regole<\/h5>\n

Tu guidi la strategia. Con Commerce AI pianifichi il percorso e ottieni tutti i dati per raggiungere i tuoi obiettivi: saprai come muoverti in ogni momento.<\/p>\n","columns":"6","image":{"ID":19595,"id":19595,"title":"Human-in-the-loop control_img","filename":"Human-in-the-loop-control_img-1.svg","filesize":35429,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/human-in-the-loop-control_img\/","alt":"","author":"55","description":"","caption":"","name":"human-in-the-loop-control_img","status":"inherit","uploaded_to":19590,"date":"2026-02-23 22:18:22","modified":"2026-02-23 22:49:08","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":665,"height":204,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","thumbnail-width":665,"thumbnail-height":204,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","medium-width":665,"medium-height":204,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","medium_large-width":665,"medium_large-height":204,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","large-width":665,"large-height":204,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","1536x1536-width":665,"1536x1536-height":204,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","2048x2048-width":665,"2048x2048-height":204,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","success-story-width":665,"success-story-height":204,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","profile_24-width":665,"profile_24-height":204,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","profile_48-width":665,"profile_48-height":204,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","profile_96-width":665,"profile_96-height":204,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","profile_150-width":665,"profile_150-height":204,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Human-in-the-loop-control_img-1.svg","profile_300-width":665,"profile_300-height":204}},"stretch_image":false},{"type":"Image Only","copy":"","columns":"4","image":{"ID":19596,"id":19596,"title":"bento_5_img","filename":"bento_5_img.png","filesize":373815,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img.png","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/bento_5_img\/","alt":"","author":"55","description":"","caption":"","name":"bento_5_img","status":"inherit","uploaded_to":19590,"date":"2026-02-23 22:18:22","modified":"2026-02-23 22:49:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":858,"height":900,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-286x300.png","medium-width":286,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-768x806.png","medium_large-width":640,"medium_large-height":672,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img.png","large-width":640,"large-height":671,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img.png","1536x1536-width":858,"1536x1536-height":900,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img.png","2048x2048-width":858,"2048x2048-height":900,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-601x630.png","success-story-width":601,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/bento_5_img-300x300.png","profile_300-width":300,"profile_300-height":300}},"stretch_image":false},{"type":"Text and image","copy":"

IA in addestramento costante<\/h5>\n

I segnali d\u2019intento sono aggiornati regolarmente, cos\u00ec sei sempre in linea con la condotta reale degli acquirenti, in una continua evoluzione per cui ogni vittoria ti prepara alla successiva.<\/p>\n","columns":"8","image":{"ID":19597,"id":19597,"title":"Continuous learning_img","filename":"Continuous-learning_img-1.svg","filesize":62915,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/continuous-learning_img\/","alt":"","author":"55","description":"","caption":"","name":"continuous-learning_img","status":"inherit","uploaded_to":19590,"date":"2026-02-23 22:18:26","modified":"2026-02-23 22:49:08","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":901,"height":291,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","thumbnail-width":901,"thumbnail-height":291,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","medium-width":901,"medium-height":291,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","medium_large-width":901,"medium_large-height":291,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","large-width":901,"large-height":291,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","1536x1536-width":901,"1536x1536-height":291,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","2048x2048-width":901,"2048x2048-height":291,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","success-story-width":901,"success-story-height":291,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","profile_24-width":901,"profile_24-height":291,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","profile_48-width":901,"profile_48-height":291,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","profile_96-width":901,"profile_96-height":291,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","profile_150-width":901,"profile_150-height":291,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/Continuous-learning_img-1.svg","profile_300-width":901,"profile_300-height":291}},"stretch_image":false}]}]}],"apply_platform_page_styles":false}},{"acf_fc_layout":"customer_data_bento","customer_data_bento":{"caption":"AGENTIC COMMERCE","title":"Tecnologia costruita per il futuro","description":"Lo shopping mediato da agenti AI sembra qualcosa di nuovo, ma l\u2019IA di Criteo garantisce integrazioni funzionali sin da subito.","image":{"ID":19598,"id":19598,"title":"agentic future_img","filename":"agentic-future_img.png","filesize":787027,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img.png","link":"https:\/\/www.criteo.com\/it\/technology\/commerce-ai\/agentic-future_img\/","alt":"","author":"55","description":"","caption":"","name":"agentic-future_img","status":"inherit","uploaded_to":19590,"date":"2026-02-23 22:18:27","modified":"2026-02-23 22:49:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":1610,"height":1062,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-300x198.png","medium-width":300,"medium-height":198,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-768x507.png","medium_large-width":640,"medium_large-height":423,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-1024x675.png","large-width":640,"large-height":422,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-1536x1013.png","1536x1536-width":1536,"1536x1536-height":1013,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img.png","2048x2048-width":1610,"2048x2048-height":1062,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-630x416.png","success-story-width":630,"success-story-height":416,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2026\/02\/agentic-future_img-300x300.png","profile_300-width":300,"profile_300-height":300}},"items":[{"copy":"

Un modello sinergico a misura di commerce<\/h6>\n

Prodotti, utenti e contesto convivono: gli agenti ne vedono il quadro complessivo.<\/p>\n"},{"copy":"

Un sistema aperto<\/h6>\n

Il Model Context Protocol degli agenti AI fa s\u00ec che possano effettuare query sui prodotti, realizzare creativit\u00e0, avviare campagne e tanto altro.<\/p>\n"},{"copy":"

Sei tu a decidere<\/h6>\n

Ogni mossa dell\u2019IA \u00e8 definita con trasparenza da criteri di sicurezza, correttezza e logica.<\/p>\n"}],"bento_boxes":false,"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"remove_image_background":true}},{"acf_fc_layout":"text_only_2025","text_only_2025":{"caption":"Demo","title":"Scopri come funzionano i nostri strumenti di IA","description":"","text":"