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Costruita su condotte d\u2019acquisto reali grazie all\u2019IA del commerce, crea segmenti di audience per raggiungere utenti a seconda della loro attivit\u00e0, dei loro desideri e di quando sono pi\u00f9 propensi a comprare.<\/p>\n","description_font_size":"default"}},"white_intro_text":false,"solutions":[{"icon":false,"label":"","title":"Comportamentale","description":"Basato sulla reale condotta di acquisto e navigazione nell\u2019Open Web.","link":""},{"icon":false,"label":"","title":"In-market","description":"Raggiungi chi sta cercando attivamente prodotti e marchi simili ai tuoi.","link":""},{"icon":false,"label":"","title":"Affinit\u00e0","description":"Coinvolgi gli utenti basandoti sui loro interessi e sui contenuti che visionano sui siti degli editori.","link":""},{"icon":false,"label":"","title":"Prospecting","description":"Unisci segnali comportamentali e del contesto per ampliare la tua portata.","link":""},{"icon":false,"label":"","title":"Lookalike","description":"Trasforma CRM e POS tuoi o di un partner retail in audience.","link":""},{"icon":false,"label":"","title":"Contact list","description":"Trasforma CRM e POS tuoi o di un partner retail in audience.","link":""},{"icon":false,"label":"","title":"Per eventi","description":"Ricontatta utenti basandoti su visualizzazioni, eventi di aggiunta al carrello e acquisti.","link":""},{"icon":false,"label":"","title":"Predittivi","description":"Usa l\u2019IA per rivolgerti ai clienti abituali basandoti sulle loro prossime mosse.","link":""}],"customer_story":{"logo":false,"stat_number":"","stat_description":"","button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"quote":"","quote_author_pic":false,"quote_author":"","quote_author_title":""}}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

Scopri come i brand trasformano le intenzioni di acquisto in risultati<\/p>\n","description":"

Scopri perch\u00e9 oltre 17.000<\/strong> clienti di tutto il mondo lavorano con noi.<\/p>\n","buttons":[{"button":{"type":"external","text":"Visualizza tutte le storie","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/it\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"external","text":"Contattaci","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":12876,"post_author":"55","post_date":"2021-04-01 17:33:21","post_date_gmt":"2021-04-01 17:33:21","post_content":"","post_title":"Sephora (SA)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sephora-sa","to_ping":"","pinged":"","post_modified":"2023-02-27 15:28:43","post_modified_gmt":"2023-02-27 15:28:43","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.criteo.com\/it\/?post_type=success-stories&p=12876","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":13838,"post_author":"55","post_date":"2021-10-07 14:50:14","post_date_gmt":"2021-10-07 14:50:14","post_content":"","post_title":"Vanden Borre","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vanden-borre","to_ping":"","pinged":"","post_modified":"2023-02-27 21:03:07","post_modified_gmt":"2023-02-27 21:03:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/it\/?post_type=success-stories&p=13838","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":19266,"post_author":"169","post_date":"2025-09-10 08:50:15","post_date_gmt":"2025-09-10 12:50:15","post_content":"","post_title":"TUI-Tealium","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tui-tealium","to_ping":"","pinged":"","post_modified":"2025-11-24 12:44:45","post_modified_gmt":"2025-11-24 17:44:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=407118","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":false}},{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Approfondimenti","caption_is_page_title":false,"title":"Scopri tutto sulle audience commerce","title_size":"h4","description":"

Scopri tutte le nostre risorse, pensate per chi desidera avere una visione completa delle nostre soluzioni di audience.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"ASSISTENZA","title":"Centro assistenza di Criteo","description":"Scopri gli ultimi aggiornamenti di tutte le nostre soluzioni e guide, e trova consigli per ottenere il massimo insieme a noi.","link":{"title":"Scopri di pi\u00f9","url":"https:\/\/www.criteo.com\/it\/help-center\/","target":""}},{"type":"WEBINAR","title":"Cos\u2019e un\u2019audience?","description":"Guarda il nostro webinar on-demand e scopri tutto sui dati che costituiscono una audience commerce.","link":{"title":"Scopri di pi\u00f9 [In inglese]","url":"https:\/\/experiences.criteo.com\/anatomy-of-commerce-data","target":"_blank"}},{"type":"GUIDA","title":"Tutto sulle audience commerce","description":"Scarica la nostra guida approfondita che spiega il cosa, come e perch\u00e9 delle audience commerce.","link":{"title":"Scopri di pi\u00f9 [In inglese]","url":"https:\/\/www4.criteo.com\/en\/commerce-audiences\/","target":"_blank"}}],"additional_note":"Scopri altri contenuti di valore nel Centro risorse<\/a>. ","additional_link":""}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Audience pensate per lo shopping di oggi<\/h2>\n

Le campagne migliori iniziano con un targeting migliore: ti aiutiamo a capire come procedere.<\/p>\n","link":{"title":"Contattaci","url":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","target":""}}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Domande frequenti","title":"Hai domande? Ti diamo le risposte.","faqs":[{"faq_title":"Dove reperite i segnali per creare le audience commerce?","faq_content":"

Le audience commerce sono costituite da segnali deterministici e\/o probabilistici autorizzati<\/strong> e rilevati dalla rete di Criteo, composta da oltre 17.000 siti e-commerce, pi\u00f9 di 200 retailer e migliaia di siti di editori<\/strong>. Classifichiamo i segnali in due tipi di attributi:<\/p>\n

    \n
  • Attributi di prodotto.<\/strong> Frazioni di categorie, brand e prezzi.<\/li>\n
  • Attributi dell’utente.<\/strong> Paese, genere, potere d\u2019acquisto e contenuti visionati.<\/li>\n<\/ul>\n

    I segnali provengono da attivit\u00e0 reali quali ricerche, visualizzazioni di prodotti, acquisti, visualizzazioni di contenuti e interazioni con annunci<\/strong>.<\/p>\n"},{"faq_title":"Con quali segnali si costruiscono le audience commerce e con quanti per ogni segmento?","faq_content":"

    Dipende dal segmento e dalla condotta degli acquirenti. Alcune audience sono definite da un\u2019iniziativa particolarmente rilevante<\/strong> (come la specifica ricerca di un prodotto ol\u2019attivit\u00e0 nel carrello). Altre uniscono pi\u00f9 segnali<\/strong> (ricerche + visualizzazioni + acquisti + contenuti + interazione con gli annunci). In pratica ogni audience utilizza tutti i data point necessari per rispecchiare le intenzioni reali, non ne impiega quindi un numero fisso.<\/p>\n"},{"faq_title":"In che modo Criteo crea le audience commerce?","faq_content":"

    Le audience commerce sono realizzate con il machine learning, che trasforma i segnali autorizzati in segmenti dinamici. Il nostro modello analizza i modelli di comportamento degli acquirenti per poi valutare e classificare<\/strong> gli utenti in base alla loro propensione a intraprendere determinate iniziative, come l\u2019interazione, la conversione o l\u2019acquisto.<\/p>\n

    Queste audience non sono elenchi statici. Vengono generate automaticamente e aggiornate 2 volte al giorno (ogni 12 ore)<\/strong> in base alle ultime interazioni degli utenti; in questo modo il targeting sar\u00e0 sempre in linea con le intenzioni pi\u00f9 reali e attuali per quanto riguarda l\u2019acquisto.<\/p>\n"},{"faq_title":"Qual \u00e8 il prezzo delle audience commerce?","faq_content":"

    Il prezzo dipende dal tipo di audience<\/strong>\u00a0e dalla soluzione<\/strong> in cui vengono attivate. Ecco qualche informazione generale:<\/p>\n

      \n
    • Commerce Growth: <\/strong>audience di Criteo, inserzionisti e personalizzate: nessun costo extra<\/strong>. Audience di retailer: non applicabile<\/strong>.<\/li>\n
    • Commerce Grid: <\/strong>audience di Criteo e personalizzate: CPM forfettario<\/strong>. Audience di retailer: CPM forfettario o quota del costo media (varia a seconda del retailer)<\/strong>. Audience di inserzionisti: nessun costo extra<\/strong>.<\/li>\n
    • Commerce Max: <\/strong>audience di retailer: \u00a0CPM forfettario<\/strong>. Altri tipi di audience: non applicabile<\/strong>.<\/li>\n<\/ul>\n

      Per avere i prezzi esatti e consultare i termini precisi per i retailer, contatta il team di product marketing specifico per ogni soluzione offerta nella nostra Commerce Media Platform.<\/p>\n"}]}}],"additional_code":"","enable_slide-in":false},"yoast_head":"\nCommerce Audiences | IT - Criteo<\/title>\n<meta name=\"description\" content=\"Trasforma le intenzioni di acquisto in risultati commerciali con segmenti di audience basati su dati reali.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/it\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce Audiences | IT - Criteo\" \/>\n<meta property=\"og:description\" content=\"Trasforma le intenzioni di acquisto in risultati commerciali con segmenti di audience basati su dati reali.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/it\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"IT - 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