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Integrata in tutti i prodotti Criteo, DCO+ \u00e8 la nostra tecnologia (in attesa di brevetto) per l'ottimizzazione degli elementi creativi dinamici. Utilizzando insight ricavati da 1,4 miliardi di utenti attivi ogni mese, DCO+ personalizza le tue pubblicit\u00e0 per ciascun individuo attenendosi comunque ai nostri standard di brand, offrendo i contenuti pi\u00f9 coinvolgenti per massimizzare le vendite, ogni volta.<\/p>\n

Fai clic per vedere esempi di inserzioni retargeting<\/a>.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"Personalizza le pubblicit\u00e0 per stimolare le vendite.","sub_title_bottom_copy":"

L\u2019attenzione \u00e8 di breve durata, specialmente quando si tratta di spazi online. Questo significa che i marketer hanno solo una frazione di secondo per catturare l\u2019attenzione del cliente. DCO+ sceglie il meglio degli schemi cromatici, dei layout e dei call-to-action all\u2019interno delle linee guida del tuo brand per fare di ogni pubblicit\u00e0 una conversione.<\/p>\n","product_list_title":{"text":[{"line":"Come DCO+ d\u00e0 forza ai nostri prodotti"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

DCO+ alimenta il nostro prodotto di retargeting dinamico stabilendo il giusto disegno di annuncio per ogni dispositivo, per ogni contesto e per ogni fase del percorso di acquisto, massimizzando l\u2019impatto dei tuoi annunci video e display.<\/p>\n","cta_buttons":[{"type":"internal","text":"Per saperne di pi\u00f9","link_internal":"https:\/\/www.criteo.com\/it\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Retail Media per i brand","copy":"

Caratterizzando l\u2019aspetto e la percezione, oltre che la collocazione pi\u00f9 efficace per stimolare i clic sui siti retailer, DCO+ consente ai Retail Media di offrire annunci personalizzati per massimizzare i ricavi per i brand.<\/p>\n","cta_buttons":[{"type":"internal","text":"Per saperne di pi\u00f9","link_internal":"https:\/\/www.criteo.com\/it\/?page_id=952","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"Che cosa fa vibrare il Criteo Engine: DCO+","cta_button":{"type":"internal","text":"Approfondisci 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Dynamic Creative Optimization+ (DCO+) \u00e8 la nostra tecnologia esclusiva (in attesa di brevetto). Informazioni su 1,9 miliardi di consumatori ogni mese generano annunci in tempo reale, personalizzati su ogni individuo e allineati agli standard del tuo brand. Un\u2019ottimizzazione basata sull\u2019intelligenza artificiale e la competenza dei nostri consulenti creativi aiutano te e la tua azienda a presentare a ciascun utente l\u2019annuncio pi\u00f9 coinvolgente per il massimo delle vendite. Ogni singolo momento.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_1_title":[{"line":"Reale personalizzazione con DCO+"}],"how_it_works_items":[{"subtitle":"Presenta annunci branded, sempre","copy":"

I nostri consulenti creativi collaborano a stretto contatto con te per realizzare al meglio i tuoi obiettivi di grafica. Essi creeranno la struttura del tuo progetto sul brand, cogliendo tutti gli elementi necessari per generare\u00a0 annunci in tempo reale, scegliendo colori, font, navigazione, call-to-action e altro ancora.<\/p>\n"},{"subtitle":"Personalizza gli elementi degli annunci su ciascuno shopper, grazie all\u2019intelligenza artificiale","copy":"

La Real-Time Creative Optimization (RTCO) impiega microsecondi per scegliere gli elementi di grafica dal tuo framework di ciascun annuncio, basandosi su pi\u00f9 di 120 segnali di intenzione dei consumatori, quali prodotti visualizzati e siti visitati, e sulla potente intelligenza artificiale.<\/p>\n"},{"subtitle":"Aumenta la tua reach di consumatori con annunci rilevanti","copy":"

La libert\u00e0 da restrizioni su dimensioni e layout consente di rendere dinamicamente grafiche personalizzate per qualsiasi dispositivo e di visualizzare inventory proprio al momento giusto, offrendoti il massimo della shopper reach e dei risultati.<\/p>\n"}],"hide_logo_panel":true,"add_retargeting_examples_section":true,"sub_title":"

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La libert\u00e0 sulle dimensioni e layout consente di personalizzare gli annunci per qualsiasi dispositivo e di mostrare inventory proprio al momento giusto, offrendoti il massimo della shopper reach e dei risultati.<\/p>\n<\/div>\n"}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"DCO+ in atto","title_size":"h4","description":"

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Dynamic<\/strong><\/h3>\n

Personalizza i prodotti mostrati nell\u2019annuncio in base agli interessi di ciascun utente, per aumentare fino al 31% i click-through rate e fino al 150% le conversioni rispetto a campagne display con immagine statica.<\/p>\n

Showcase<\/strong><\/h3>\n

Aggiungi interesse visivo con video o immagini che raccontano una storia accompagnando i tuoi prodotti pi\u00f9 venduti, i nuovi arrivi o prodotti selezionati.<\/p>\n

Adaptive\u00a0 <\/strong><\/h3>\n

Crea annunci attraenti con pochi brand asset. Ideali per brand che offrono un servizio o una piccola gamma di prodotti, gli annunci adaptive raggiungono il 18% di domini in pi\u00f9, aumentano fino al 14% i click-through-rate e fino al 30% il ritorno sulla spesa pubblicitaria rispetto a campagne display con immagine statica.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

Inizia oggi stesso a far crescere il tuo business!<\/h4>\n

Trova i tuoi clienti migliori, coinvolgili con l\u2019annuncio perfetto e raggiungi i tuoi obiettivi di business. Commerce Growth di Criteo ti aiuta a creare campagne pubblicitarie che incrementano le vendite e fanno crescere la tua customer base.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"Provala ora","link_internal":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Come DCO+ d\u00e0 forza ai nostri prodotti","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"Dynamic Retargeting","description":"

DCO+ alimenta il nostro prodotto di retargeting dinamico stabilendo il giusto disegno di annuncio per ogni dispositivo, per ogni contesto e per ogni fase del percorso di acquisto, massimizzando l\u2019impatto dei tuoi annunci video e display.<\/p>\n","link":"https:\/\/www.criteo.com\/it\/products\/criteo-dynamic-retargeting\/"},{"title":"RETAIL MEDIA PER I BRAND","description":"

DCO+ consente ai Criteo Sponsored Products di offrire annunci personalizzati per massimizzare i ricavi per i brand, ottimizzando il look and feel e collocando l’annuncio nei siti di retailer pi\u00f9 efficaci per massimizzare i click.<\/p>\n","link":"https:\/\/www.criteo.com\/it\/products\/retail-media-for-brands\/"}]}}],"use_transparent_header":true},"yoast_head":"\nDCO+ ottimizza gli elementi creativi dinamici | Criteo<\/title>\n<meta name=\"description\" content=\"Ottimizzazione basata sull\u2019intelligenza artificiale per presentare annunci branded personalizzati in tempo reale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/it\/technology\/dco\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DCO+ ottimizza gli elementi creativi dinamici | Criteo\" \/>\n<meta property=\"og:description\" content=\"Ottimizzazione basata sull\u2019intelligenza artificiale per presentare annunci branded personalizzati in tempo reale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/it\/technology\/dco\/\" \/>\n<meta property=\"og:site_name\" content=\"IT - 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