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Granular shopper data fuels Criteo Commerce Marketing Ecosystem. By taking three key types of shopper data \u2014 identity, interest, and measurement \u2014 and putting them all together, our products continuously know what shoppers want. Identity data connects shoppers and their devices, apps, and online\/offline environments. Interest data links shopper interest to your product catalog. Measurement data provides an understanding of sales and conversions across our network of retailers.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"Unify cross-device and online\/offline data for the most impact.","sub_title_bottom_copy":"

Purpose-built for performance, pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the over 700 million active online shoppers who use multiple devices to shop and 10,000+ websites worldwide that continuously share their data with us. As a participant in our ecosystem, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. Best of all, it is available at no extra fee.<\/p>\n","product_list_title":{"text":[{"line":"In che modo Criteo Shopper Graph d\u00e0 forza ai nostri prodotti"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

I dati granulari sugli shopper consentono al Criteo Dynamic Retargeting la personalizzazione, le offerte e i consigli sui prodotti che stimolano il massimo dei risultati.<\/p>\n","cta_buttons":[{"type":"internal","text":"Per saperne di pi\u00f9","link_internal":"https:\/\/www.criteo.com\/it\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Criteo Sponsored Products per i brand","copy":"

Una piena visualizzazione delle abitudini individuali di clienti consente a Criteo Sponsored Products di connettere gli articoli giusti agli utenti a intento elevatissimo, e il tutto all\u2019interno dell\u2019esperienza di ecommerce.<\/p>\n","cta_buttons":[{"type":"internal","text":"Per saperne di pi\u00f9","link_internal":"https:\/\/www.criteo.com\/it\/?page_id=952","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"What Difference Will Omnichannel
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Approfitta di uno dei pi\u00f9 grandi data set sui consumatori del mondo.<\/h3>\n

Criteo Shopper Graph genera incremento delle vendite, aumenta la visibilit\u00e0 dei prodotti e i profitti di decine di migliaia di inserzionisti, brand e retailer che partecipano attivamente. Oggi il grafico include pi\u00f9 di 2,5 mld di consumatori attivi ogni mese, l\u2019accesso a 10 mld di prodotti, 21 mld di interazioni di prodotti ogni mese e 900 mld di dollari di vendite annuali di eCommerce E cresce ogni giorno di pi\u00f9.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_1_title":[{"line":"Con Criteo Shopper Graph puoi:"}],"how_it_works_items":[{"subtitle":"Raggiungere i consumatori in ogni fase del loro percorso","copy":"

Con i dati di miliardi di consumatori online, puoi focalizzare l\u2019audience ideale per il tuo obiettivo, per creare awareness<\/a>, generare traffico<\/a> o per incrementare conversioni<\/a>.<\/div>\n"},{"subtitle":"Stimolare engagement pi\u00f9 elevato e maggiore spesa","copy":"

Coinvolgi nuovamente shopper e convertili in modo efficace in base a una profonda conoscenza del loro interesse nei prodotti di tutto il catalogo, grazie all\u2019analisi di oltre 120 segnali di acquisto.<\/p>\n"},{"subtitle":"Tracciare campagne di vendita basate sul brand","copy":"

Visualizza report dettagliati relativi all\u2019attribuzione delle vendite a livello di SKU, audience e placement tra tutti i retailer di Criteo Sponsored Products Exchange.<\/p>\n"},{"subtitle":"Proteggere la privacy degli shopper","copy":"

Ti garantiamo che la privacy e la sicurezza dei dati dei consumatori vengono protette adottando rigorose pratiche di raccolta e conservazione di dati e di rinuncia, conformi alle normative sulla privacy in tutto il mondo.<\/p>\n"}],"hide_logo_panel":true,"add_retargeting_examples_section":false,"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Shopper Graph","caption_is_page_title":true,"title":"Approfitta di uno dei pi\u00f9 grandi dataset del mondo sul commerce","title_size":"h4","description":"

Criteo Shopper Graph incrementa le vendite, la visibilit\u00e0 dei prodotti e i profitti sfruttando il potere collettivo di decine di migliaia di inserzionisti, brand, editori e retailer che partecipano attivamente.<\/p>\n","description_font_size":"default"}},"button":{"type":"external","text":"Inizia","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Approfondisci la conoscenza dei tuoi shopper ","title_size":"h3","description":"

Riunendo tre tipi di dati sugli shopper, identificatore, prodotto e engagement, e analizzandoli con l\u2019AI avanzata, ti possiamo aiutare a comprendere quello che gli shopper vogliono.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"below-the-intro","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Icon-01.svg","title":"L\u2019identity graph ti assicura un targeting preciso ","description":"

Per ottenere una visione pi\u00f9 olistica delle intenzioni di acquisto di ciascun utente, l\u2019identity graph di Criteo, che \u00e8 in costante crescita, connette gli ID di shopper online e offline su tutti i dispositivi.\u00a0Questo ti consente di trovare e raggiungere gli shopper ovunque stiano cercando prodotti e servizi come i tuoi, che stiano osservando i loro feed social, scorrendo le notizie del mattino, confrontando opzioni su un marketplace o siano nelle vicinanze del tuo negozio fisico.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Icon-02.svg","title":"Acquisisci clienti di valore elevato grazie alla nostra interest map del consumatore","description":"

Lo Shopper Graph di Criteo connette gli eventi di shopper engagement agli identificatori di prodotti, categorie e brand su tutto il network di Criteo, in modo che tu possa mostrare il prodotto giusto alla persona giusta, al momento giusto.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Icon-03.svg","title":"Misura il customer engagement su tutta l\u2019Open Internet ","description":"

Misura l\u2019impatto e ottimizza le campagne per raggiungere gli utenti giusti con prodotti rilevanti.<\/p>\n"}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"140","mobile_top":"","mobile_bottom":"140"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Mappa il customer journey","title_size":"h4","description":"

Ottieni una visione completa di percorsi, interessi e abitudini di acquisto per raggiungere gli shopper al momento giusto.<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":false,"switch_columns":true,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":true,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":13736,"id":13736,"title":"Shopper-Graph-Image-01","filename":"Shopper-Graph-Image-01.svg","filesize":166828,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","link":"https:\/\/www.criteo.com\/it\/technology\/shopper-graph\/shopper-graph-image-01\/","alt":"","author":"55","description":"","caption":"","name":"shopper-graph-image-01","status":"inherit","uploaded_to":5410,"date":"2021-09-17 19:15:41","modified":"2022-07-01 20:20:56","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":808,"height":652,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","thumbnail-width":808,"thumbnail-height":652,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","medium-width":808,"medium-height":652,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","medium_large-width":808,"medium_large-height":652,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","large-width":808,"large-height":652,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","1536x1536-width":808,"1536x1536-height":652,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","2048x2048-width":808,"2048x2048-height":652,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","success-story-width":808,"success-story-height":652,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","profile_24-width":808,"profile_24-height":652,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","profile_48-width":808,"profile_48-height":652,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","profile_96-width":808,"profile_96-height":652,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","profile_150-width":808,"profile_150-height":652,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2021\/09\/Shopper-Graph-Image-01.svg","profile_300-width":808,"profile_300-height":652}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

Riunisci i dati cross-device e online\/offline per avere il massimo dell\u2019impatto<\/h3>\n

I dati real-time dell\u2019identity nello Shopper Graph di Criteo garantiscono un\u2019accurata identificazione cross-device di miliardi di shopper attivi che usano diversi dispositivi per lo shopping.<\/p>\n

    \n
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