{"id":10238,"date":"2020-03-25T18:17:06","date_gmt":"2020-03-25T18:17:06","guid":{"rendered":"http:\/\/www.criteo.com\/it\/?p=10238"},"modified":"2024-03-12T16:54:47","modified_gmt":"2024-03-12T16:54:47","slug":"analyst-report-forrester-retailer-siete-voi-i-prossimi-magnati-del-media","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/it\/blog\/analyst-report-forrester-retailer-siete-voi-i-prossimi-magnati-del-media\/","title":{"rendered":"[ANALYST REPORT] Forrester \u2013 Retailer: siete voi i prossimi magnati del media"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&#8220;<em>I media network delle aziende di commerce stanno crescendo e stanno trasformando gli acquisti<\/em>&#8221; prevede l\u2019analista del settore di Forrester,\u00a0<a href=\"https:\/\/www.forrester.com\/Sucharita-Kodali\">Sucharita Kodali<\/a>\u00a0(<a href=\"https:\/\/twitter.com\/smulpuru\">@smulpuru<\/a>) nel report aggiornato della sua ricerca\u00a0<a href=\"https:\/\/www.forrester.com\/report\/Retailers+Youre+The+Next+Media+Moguls\/-\/E-RES143841\">Retailers:<\/a><a href=\"https:\/\/www.forrester.com\/report\/Retailers+Youre+The+Next+Media+Moguls\/-\/E-RES143841\"> You&#8217;re The Next Media Moguls<\/a> (abbonamento obbligatorio, cliccare sul pulsante di seguito per leggerlo, per gentile concessione di Criteo) pubblicato il 21\/2\/20 con <a href=\"https:\/\/www.forrester.com\/Fiona-Swerdlow\">Fiona Swerdlow<\/a>,\u00a0<a href=\"https:\/\/www.forrester.com\/Collin-Colburn\">Collin Colburn<\/a>,\u00a0<a href=\"https:\/\/www.forrester.com\/Joanna%20O'Connell\">Joanna O&#8217;Connell<\/a>\u00a0e\u00a0Nicole Murgia.<\/p>\n<p>Come abbiamo spiegato nel precedente post del nostro blog, Amazon e altri retailer, come Best Buy e Walmart, hanno creato dei media network per il commerce, che non solo offrono customer experience di qualit\u00e0 elevata visualizzando annunci in momenti rilevanti per i loro clienti, ma allo stesso tempo &#8220;<em>creano un nuovo flusso di revenue in rapida crescita, con margini allettanti.<\/em>&#8221;<\/p>\n<figure id=\"attachment_10242\" aria-describedby=\"caption-attachment-10242\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10242 size-large\" src=\"http:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/03\/Chart-886x1024.png\" alt=\"\" width=\"640\" height=\"740\" srcset=\"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/03\/Chart-886x1024.png 886w, https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/03\/Chart-259x300.png 259w, https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/03\/Chart-768x888.png 768w, https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/03\/Chart-1329x1536.png 1329w, https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/03\/Chart.png 1550w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-10242\" class=\"wp-caption-text\">Forrester: Retailer Websites And Stores Are Critical In Discovery And Research Across Categories (fig 3. in Retailers: You&#8217;re The Next Media Moguls, 21 febbraio 2020)<\/figcaption><\/figure>\n<p>I suoi punti salienti sono:<\/p>\n<ul>\n<li>Le aziende di commerce e i marketer sono un abbinamento perfetto, poich\u00e9 i retailer sono un punto di riferimento chiave nel processo di scoperta e di ricerca, oltre ad essere fonte di nuovi profitti netti.<\/li>\n<li>I retailer si stanno avvicinando ai media con troppa cautela e dovrebbero prendere in considerazione la creazione di un loro network.<\/li>\n<\/ul>\n<p>Lei suggerisce ai retailer di &#8220;prendere in considerazione una partnership con aziende come <a href=\"https:\/\/www.criteo.com\/it\/solutions\/brands\/\">Criteo Retail Media<\/a> e Intent Media, che offrono soluzioni \u201ctutto compreso\u201d per aiutare le aziende del commerce nella formazione e nella raccolta di dati first-party, allo scopo di presentare in modo intelligente annunci a audience differenti&#8221;.<\/p>\n<p>Tra le altre sue raccomandazioni dirette ai retailer vi \u00e8 quella di continuare a osservare la consumer experience.<\/p>\n<p>Per quanto riguarda i brand, dovrebbero dedicarsi a questo nuovo canale dell\u2019editoria, perch\u00e9 a loro pu\u00f2 offrire &#8220;tanto valore [&#8230;] quanto Facebook e Google.&#8221;<\/p>\n<p>Ci\u00f2 significa anche che le agenzie devono darsi molto da fare in proposito, poich\u00e9, secondo lei, vi \u00e8 ancora una scarsa consapevolezza, dal momento che &#8220;molti media planner non conoscono ancora questo formato pubblicitario e altri possono non essere disponibili ad adottarlo, dal momento che richiede un maggiore lavoro di prova e perfezionamento&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &#8220;I media network delle aziende di commerce stanno crescendo e stanno trasformando gli acquisti&#8221; prevede l\u2019analista del settore di Forrester,\u00a0Sucharita Kodali\u00a0(@smulpuru) nel report aggiornato della sua ricerca\u00a0Retailers: You&#8217;re The Next Media Moguls (abbonamento obbligatorio, cliccare sul pulsante di seguito per leggerlo, per gentile concessione di Criteo) pubblicato il 21\/2\/20 con Fiona Swerdlow,\u00a0Collin Colburn,\u00a0Joanna O&#8217;Connell\u00a0e\u00a0Nicole [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":8856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[458],"class_list":{"0":"post-10238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"podcast_audio_length":"","download_url":"https:\/\/reprints.forrester.com\/#\/assets\/2\/1542\/RES143841\/reports","download_button_text":"Per saperne di pi\u00f9","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[ANALYST REPORT] Forrester \u2013 Retailer: siete voi i prossimi magnati del media | IT - Criteo<\/title>\n<meta name=\"description\" content=\"&quot;I media network 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