{"id":11522,"date":"2020-06-11T14:23:16","date_gmt":"2020-06-11T14:23:16","guid":{"rendered":"http:\/\/www.criteo.com\/it\/insights\/infographic-how-to-increase-app-retention\/"},"modified":"2022-09-14T17:37:33","modified_gmt":"2022-09-14T17:37:33","slug":"infographic-come-incrementare-la-ritenzione-per-ogni-tipo-di-app","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/it\/blog\/infographic-come-incrementare-la-ritenzione-per-ogni-tipo-di-app\/","title":{"rendered":"[Infographic] Come incrementare la ritenzione per ogni tipo di app"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>La nostra recente indagine USA sulle app ha evidenziato che durante la pandemia di Coronavirus, negli ultimi 15-30 giorni, un terzo degli intervistati negli USA ha scaricato una app di giochi, una video app in streaming o una shopping app retail. E pi\u00f9 di un terzo di coloro che hanno scaricato una nuova app dice che \u00e8 probabile che effettuer\u00e0 un acquisto in-app.<a name=\"_ftnref1\"><\/a><a href=\"#_ftn1\">[1]<\/a><\/p>\n<p>Ma questo solo se la tua app sopravvive al primo giorno. Un\u2019altra ricerca di Criteo evidenzia che quasi la met\u00e0 abbandona un\u2019app dopo un solo giorno<a name=\"_ftnref2\"><\/a><a href=\"#_ftn2\">[2]<\/a>, mentre il 30% effettuer\u00e0 una sola sessione con l\u2019app<a name=\"_ftnref3\"><\/a><a href=\"#_ftn3\">[3]<\/a>.<\/p>\n<p>Quindi, come puoi incrementare la ritenzione dell\u2019app, ovvero com\u2019\u00e8 possibile incrementare le conversioni in-app e la fidelizzazione? Scoprilo nella nostra infografica di seguito:<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Infographic-AppUser_IT.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11523 size-full\" src=\"http:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Infographic-AppUser_IT.png\" alt=\"How to Increase App Retention Infographic\" width=\"4500\" height=\"28029\" srcset=\"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Infographic-AppUser_IT.png 2048w, https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Infographic-AppUser_IT-48x300.png 48w, https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Infographic-AppUser_IT-768x4784.png 768w, https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Infographic-AppUser_IT-329x2048.png 329w\" sizes=\"auto, (max-width: 4500px) 100vw, 4500px\" \/><\/a><\/p>\n<p><span lang=\"IT\">Scarica <a href=\"http:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Infographic-AppUser_IT.pdf\">qui<\/a> la tua copia dell\u2019infografica.<\/span><\/p>\n<p><span lang=\"IT\">Per maggiori insight sulle app, dai uno sguardo al nostro <a href=\"https:\/\/www.criteo.com\/digital-marketing-webinars\/app-marketing-master-class-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">webinar on demand <strong>App Marketing Master Class<\/strong><\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/digital-marketing-webinars\/app-marketing-master-class-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11525 size-full\" src=\"http:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Criteo-Webinar-App-Marketing-Master-Class-2020-Blog-IT.png\" alt=\"App Marketing Master Class 2020 Webinar\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Criteo-Webinar-App-Marketing-Master-Class-2020-Blog-IT.png 600w, https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2020\/06\/Criteo-Webinar-App-Marketing-Master-Class-2020-Blog-IT-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Fonte: Sondaggio globale Criteo sulle app, USA, aprile 2020 n=976<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Fonte: Dati Criteo su 15 Paesi ad attivit\u00e0 elevata tra il 5 dicembre 2019 e l\u20198 gennaio 2020, n=1.091<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Fonte: Dati Criteo su 15 Paesi ad attivit\u00e0 elevata tra il luned\u00ec 25 novembre e il 29 dicembre 2019, n=865<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; La nostra recente indagine USA sulle app ha evidenziato che durante la pandemia di Coronavirus, negli ultimi 15-30 giorni, un terzo degli intervistati negli USA ha scaricato una app di giochi, una video app in streaming o una shopping app retail. E pi\u00f9 di un terzo di coloro che hanno scaricato una nuova app [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":11527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"coauthors":[],"class_list":{"0":"post-11522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Infographic] Come incrementare la ritenzione per ogni tipo di app | IT - Criteo<\/title>\n<meta name=\"description\" content=\"Turn new users into active customers with these app retention tips for both commerce apps and loyalty apps.\" \/>\n<meta name=\"robots\" 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