{"id":6243,"date":"2017-07-28T18:25:47","date_gmt":"2017-07-28T18:25:47","guid":{"rendered":"http:\/\/www.criteo.com\/it\/?p=6243"},"modified":"2018-10-04T15:51:43","modified_gmt":"2018-10-04T15:51:43","slug":"lazienda-di-ad-tech-criteo-lancia-il-data-cooperative-supporto-dei-retailer-nella-sfida-ad-amazon","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/it\/blog\/lazienda-di-ad-tech-criteo-lancia-il-data-cooperative-supporto-dei-retailer-nella-sfida-ad-amazon\/","title":{"rendered":"L\u2019azienda di ad tech Criteo lancia il data cooperative a supporto dei retailer nella sfida ad Amazon"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Poich\u00e8 Amazon.com Inc. domina sempre pi\u00f9 il commercio al dettaglio online e offline, la societ\u00e0 di ad tech Criteo SA sta cercando di collocarsi come il vendor in grado di aiutare i retailer a contrastare il fenomeno.<\/p>\n<p>Criteo \u00e8 lo star performer del settore dell\u2019ad tech, avendo fondato la sua attivit\u00e0 su una tecnica detta \u201cretargeting\u201d, offrendo pubblicit\u00e0 a persone che hanno gi\u00e0 visitato il sito Web di un retailer per ricordare loro di tornare per effettuare un acquisto.<\/p>\n<p>La societ\u00e0 afferma di aver aumentato la sua customer base a 11.000 retailer, dando informazioni su vendite annuali di commerce per 550 miliardi di dollari<strong>.<\/strong><\/p>\n<p>Oggi Criteo invita retailer, editori e brand ad accorpare i loro dati per guadagnarsi una migliore opportunit\u00e0 di convincere clienti nuovi e esistenti ad acquistare i loro prodotti al di fuori dell\u2019ecosistema Amazon. L\u2019idea \u00e8 che, possedendo dati pi\u00f9 precisi che coprono le abitudini di acquisto offline e online dei consumatori, i retailer e i brand possono mirare meglio le loro pubblicit\u00e0 a persone che hanno maggiori probabilit\u00e0 di effettuare acquisti.<\/p>\n<p>Questo articolo di Laura O&#8217;Reilly \u00e8 apparso per la prima volta su The Wall Street Journal il 27 luglio 2017. <a href=\"https:\/\/www.wsj.com\/articles\/ad-tech-firm-criteo-to-launch-data-cooperative-to-help-retailers-take-on-amazon-1501163625\">Clicca qui<\/a> per leggere l&#8217;articolo completo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Poich\u00e8 Amazon.com Inc. domina sempre pi\u00f9 il commercio al dettaglio online e offline, la societ\u00e0 di ad tech Criteo SA sta cercando di collocarsi come il vendor in grado di aiutare i retailer a contrastare il fenomeno. Criteo \u00e8 lo star performer del settore dell\u2019ad tech, avendo fondato la sua attivit\u00e0 su una tecnica [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"coauthors":[],"class_list":{"0":"post-6243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-trends"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019azienda di ad tech Criteo lancia il data cooperative a supporto dei retailer nella sfida ad Amazon | IT - Criteo<\/title>\n<meta name=\"description\" content=\"Poich\u00e8 Amazon.com Inc. domina sempre pi\u00f9 il commercio al dettaglio 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