{"id":6549,"date":"2017-01-29T01:32:26","date_gmt":"2017-01-29T01:32:26","guid":{"rendered":"http:\/\/www.criteo.com\/it\/?p=6549"},"modified":"2018-05-08T21:25:55","modified_gmt":"2018-05-08T21:25:55","slug":"report-criteo-state-cross-device-commerce","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/it\/blog\/report-criteo-state-cross-device-commerce\/","title":{"rendered":"Report Criteo: The State of Cross-Device Commerce"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h4>Le analisi device-centric stanno diventando rapidamente obsolete e inefficienti. Questo nuovo report analizza le ultime tendenze dell&#8217;eCommerce, in un mondo in cui il percorso di acquisto diventa sempre pi\u00f9 complesso e cross-device.<\/h4>\n<p>Ora che le transazioni cross-device sono oltre il 30% degli acquisti online, il passaggio da un approccio device-centric a uno user-centric \u00e8 diventato una cruciale per i retailer ecommerce.<\/p>\n<p>Questo report sui trend delle abitudini cross-device dei clienti di vari paesi del mondo \u2014 analizzando dati da 3.300 online retailer a livello globale, oltre 1,7 miliardi di transazioni all&#8217;anno e 720 miliardi di dollari in vendite \u2014 \u00e8 stato creato per aiutarti ad affrontare con successo questa realt\u00e0 concorrenziale e in rapido cambiamento.<\/p>\n<p><strong>In questo report, scoprirai:<\/strong><\/p>\n<ul>\n<li>Perch\u00e9 &#8220;navigare su smartphone, acquistare su desktop&#8221; \u00e8 un modello superato<\/li>\n<li>Strategie per i retailer per ottenere maggiori conversioni &#8220;add-to-basket&#8221;<\/li>\n<li>Quale paese ha appena superato il Giappone portandosi al vertice della quota di transazioni mobile e quali paesi hanno registrato il pi\u00f9 rilevante avanzamento YOY<\/li>\n<li>Com&#8217;\u00e8 la situazione negli Stati Uniti rispetto agli altri paesi riguardo al tasso di conversione mobile e alla quota\u00a0di transazioni eCommerce da mobile<\/li>\n<li>Perch\u00e9 la comprensione del comportamento cross-device \u00e8 la chiave per un marketing personalizzato e una connessione dei dati offline e online<\/li>\n<li>e tanto altro<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Le analisi device-centric stanno diventando rapidamente obsolete e inefficienti. Questo nuovo report analizza le ultime tendenze dell&#8217;eCommerce, in un mondo in cui il percorso di acquisto diventa sempre pi\u00f9 complesso e cross-device. Ora che le transazioni cross-device sono oltre il 30% degli acquisti online, il passaggio da un approccio device-centric a uno user-centric \u00e8 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"coauthors":[],"class_list":{"0":"post-6549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-trends"},"acf":{"hide_featured_image":false,"has_download":true,"download_url":"http:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2017\/12\/criteo-state-of-cross-device-commerce-2016-h2-it.pdf","download_button_text":"Scarica come PDF","has_embed":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report Criteo: The State of Cross-Device Commerce | IT - 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