{"id":6779,"date":"2016-02-02T21:01:27","date_gmt":"2016-02-02T21:01:27","guid":{"rendered":"http:\/\/www.criteo.com\/it\/?p=6779"},"modified":"2018-09-24T17:03:29","modified_gmt":"2018-09-24T17:03:29","slug":"ovum-future-ecommerce","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/","title":{"rendered":"Ovum Report: Il Futuro dell’ E-commerce \u2013 La Strada Verso il 2026"},"content":{"rendered":"

 <\/p>\n

The New Normal di Forrester: Performance Advertising che guida l’efficienza<\/h3>\n

Nel settembre 2015, Criteo ha affidato a Forrester la conduzione di sondaggi approfonditi con 152 decision-maker del marketing e ha scoperto che coloro che utilizzano programmi di retargeting avanzati hanno una maggiore probabilit\u00e0 di riscontrare che la loro pubblicit\u00e0 \u00e8 diventata pi\u00f9 efficace negli ultimi 2 anni.<\/p>\n

Elementi chiave dal report del gennaio 2016 includono:<\/p>\n

\n
\n
\n

In questo report esclusivo, scoprirai:<\/p>\n

    \n
  • Quali tecnologie sono semplicemente un inganno pubblicitario e quali ambieranno le regole del gioco<\/li>\n
  • Quali saranno i principali campi di battaglia del retail del futuro<\/li>\n
  • Perch\u00e9 droni e auto senza conducente potrebbero non essere cos\u00ec diffusi come si pensa, come invece lo saranno servizi genere Uber e ‘click and connect’<\/li>\n
  • Che cosa significa una visione contestuale a 360 gradi dei consumatori, e quale ruolo tecnologie wearable, apparecchiature medicali e macchine sempre connesse avranno nella creazione di ci\u00f2<\/li>\n
  • Perch\u00e9 assistenti digitali come Siri, Cortana e Google stanno semplicemente graffiando la superficie di influenza dell’intelligenza artificiale nel retail<\/li>\n<\/ul>\n

     <\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
    <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      The New Normal di Forrester: Performance Advertising che guida l’efficienza Nel settembre 2015, Criteo ha affidato a Forrester la conduzione di sondaggi approfonditi con 152 decision-maker del marketing e ha scoperto che coloro che utilizzano programmi di retargeting avanzati hanno una maggiore probabilit\u00e0 di riscontrare che la loro pubblicit\u00e0 \u00e8 diventata pi\u00f9 efficace negli […]<\/p>\n","protected":false},"author":8,"featured_media":6780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"coauthors":[],"class_list":{"0":"post-6779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-the-future-of-e-commerce-the-road-to-2026.pdf","download_button_text":"Scarica come PDF","stae_popup_enable":false},"yoast_head":"\nOvum Report: Il Futuro dell' E-commerce \u2013 La Strada Verso il 2026 | IT - Criteo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ovum Report: Il Futuro dell' E-commerce \u2013 La Strada Verso il 2026 | IT - Criteo\" \/>\n<meta property=\"og:description\" content=\"  The New Normal di Forrester: Performance Advertising che guida l’efficienza Nel settembre 2015, Criteo ha affidato a Forrester la conduzione di sondaggi approfonditi con 152 decision-maker del marketing e ha scoperto che coloro che utilizzano programmi di retargeting avanzati hanno una maggiore probabilit\u00e0 di riscontrare che la loro pubblicit\u00e0 \u00e8 diventata pi\u00f9 efficace negli […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"IT - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-02T21:01:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-24T17:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-future-hero-720x400-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brooke Freeman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooke Freeman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Brooke Freeman\",\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983\"\n\t },\n\t \"headline\": \"Ovum Report: Il Futuro dell’ E-commerce \u2013 La Strada Verso il 2026\",\n\t \"datePublished\": \"2016-02-02T21:01:27+00:00\",\n\t \"dateModified\": \"2018-09-24T17:03:29+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/\"\n\t },\n\t \"wordCount\": 174,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-future-hero-720x400-min.png\",\n\t \"keywords\": [\n\t \"Report\"\n\t ],\n\t \"articleSection\": [\n\t \"Commerce Media\"\n\t ],\n\t \"inLanguage\": \"it-IT\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"it-IT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-future-hero-720x400-min.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-future-hero-720x400-min.png\",\n\t \"width\": 720,\n\t \"height\": 400\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/it\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Ovum Report: Il Futuro dell’ E-commerce \u2013 La Strada Verso il 2026\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/it\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"it-IT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983\",\n\t \"name\": \"Brooke Freeman\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"it-IT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/it\/#\/schema\/person\/image\/4b0b325a2d2166100d96585325b9e27c\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/aa51d27fb6b50eb3c1b77d467a03ea9dd31c63d1b4128ea0a465bfc1814b9160?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/aa51d27fb6b50eb3c1b77d467a03ea9dd31c63d1b4128ea0a465bfc1814b9160?s=96&d=mm&r=g\",\n\t \"caption\": \"Brooke Freeman\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/it\/blog\/author\/brooke\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ovum Report: Il Futuro dell' E-commerce \u2013 La Strada Verso il 2026 | IT - Criteo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/","og_locale":"it_IT","og_type":"article","og_title":"Ovum Report: Il Futuro dell' E-commerce \u2013 La Strada Verso il 2026 | IT - Criteo","og_description":"  The New Normal di Forrester: Performance Advertising che guida l’efficienza Nel settembre 2015, Criteo ha affidato a Forrester la conduzione di sondaggi approfonditi con 152 decision-maker del marketing e ha scoperto che coloro che utilizzano programmi di retargeting avanzati hanno una maggiore probabilit\u00e0 di riscontrare che la loro pubblicit\u00e0 \u00e8 diventata pi\u00f9 efficace negli […]","og_url":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/","og_site_name":"IT - Criteo","article_published_time":"2016-02-02T21:01:27+00:00","article_modified_time":"2018-09-24T17:03:29+00:00","og_image":[{"width":720,"height":400,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-future-hero-720x400-min.png","type":"image\/png"}],"author":"Brooke Freeman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brooke Freeman","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/"},"author":{"name":"Brooke Freeman","@id":"https:\/\/www.criteo.com\/it\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983"},"headline":"Ovum Report: Il Futuro dell’ E-commerce \u2013 La Strada Verso il 2026","datePublished":"2016-02-02T21:01:27+00:00","dateModified":"2018-09-24T17:03:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/"},"wordCount":174,"publisher":{"@id":"https:\/\/www.criteo.com\/it\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-future-hero-720x400-min.png","keywords":["Report"],"articleSection":["Commerce Media"],"inLanguage":"it-IT"},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/#primaryimage","url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-future-hero-720x400-min.png","contentUrl":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/02\/ovum-future-hero-720x400-min.png","width":720,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/it\/blog\/ovum-future-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/it\/"},{"@type":"ListItem","position":2,"name":"Ovum Report: Il Futuro dell’ E-commerce \u2013 La Strada Verso il 2026"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/it\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.criteo.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/it\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/it\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983","name":"Brooke Freeman","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.criteo.com\/it\/#\/schema\/person\/image\/4b0b325a2d2166100d96585325b9e27c","url":"https:\/\/secure.gravatar.com\/avatar\/aa51d27fb6b50eb3c1b77d467a03ea9dd31c63d1b4128ea0a465bfc1814b9160?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa51d27fb6b50eb3c1b77d467a03ea9dd31c63d1b4128ea0a465bfc1814b9160?s=96&d=mm&r=g","caption":"Brooke Freeman"},"url":"https:\/\/www.criteo.com\/it\/blog\/author\/brooke\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/posts\/6779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/comments?post=6779"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/posts\/6779\/revisions"}],"predecessor-version":[{"id":7729,"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/posts\/6779\/revisions\/7729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/media\/6780"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/media?parent=6779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/categories?post=6779"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/it\/wp-json\/wp\/v2\/coauthors?post=6779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}