{"id":7765,"date":"2018-10-01T15:00:34","date_gmt":"2018-10-01T15:00:34","guid":{"rendered":"http:\/\/www.criteo.com\/it\/?p=7765"},"modified":"2018-10-03T14:11:01","modified_gmt":"2018-10-03T14:11:01","slug":"global-commerce-review-lecommerce-e-sempre-piu-mobile","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/it\/blog\/global-commerce-review-lecommerce-e-sempre-piu-mobile\/","title":{"rendered":"Global Commerce Review: l\u2019eCommerce \u00e8 sempre pi\u00f9 mobile"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Il secondo report \u201cGlobal Commerce Review\u201d dell\u2019anno di Criteo che analizza i dati raccolti durante il secondo trimestre del 2018 ha evidenziato la continua crescita delle transazioni in-app e su mobile. Il report ha preso in esame i dati di navigazione e acquisto di oltre 5.000 retailer in pi\u00f9 di 80 paesi.<\/p>\n<p>Poco pi\u00f9 di 100 giorni ci separano al Natale e alla stagione pi\u00f9 importante per i retailer. Per questo \u00e8 necessario che essi comprendano tutte le nuance dei modelli di navigazione e acquisto dei loro principali clienti sui dispositivi mobili, per proporre esperienze di mobile web e in-app che potranno fare la differenza.<\/p>\n<p>La Global Commerce Review rappresenta un potente strumento di benchmarking per i marketer che esplorano i comportamenti di navigazione e di acquisto dei consumatori di tutto il mondo. I dati rilevati possono essere trasformati in approfondimenti utili per prepararsi alla stagione dello shopping natalizio, insieme al nuovo <a href=\"https:\/\/www.criteo.com\/blog\/criteo-seasonal-sales-dashboard\/\">Seasonal Sales Dashboard<\/a>. Lo strumento online gratuito, alimentato da 1 miliardo di transazioni di 2.500 retailer in 16 paesi, consente ai retailer di analizzare come si sono comportati gli acquirenti durante le festivit\u00e0 del 2017.<\/p>\n<p>Sono tre gli aspetti chiave emersi dalla Global Commerce Review relativa al secondo trimestre:<\/p>\n<ul>\n<li>Le transazioni completate sul mobile web, e in particolare sullo smartphone, continuano a crescere nella maggior parte dei paesi e delle regioni.<\/li>\n<li>La quota di transazioni in-app \u00e8 in costante aumento per gli inserzionisti che promuovono la propria shopping app.<\/li>\n<li>I retailer con una presenza fisica non riescono ad avere la stessa efficacia dei concorrenti online nel catturare la domanda in-app.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Il secondo report \u201cGlobal Commerce Review\u201d dell\u2019anno di Criteo che analizza i dati raccolti durante il secondo trimestre del 2018 ha evidenziato la continua crescita delle transazioni in-app e su mobile. Il report ha preso in esame i dati di navigazione e acquisto di oltre 5.000 retailer in pi\u00f9 di 80 paesi. Poco pi\u00f9 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":7776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"coauthors":[],"class_list":{"0":"post-7765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-trends"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2018\/09\/18_GCR_Q2_Report_EMEA_IT.pdf","download_button_text":"Per leggere il rapporto completo clicca qui"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Commerce Review: l\u2019eCommerce \u00e8 sempre pi\u00f9 mobile | IT - Criteo<\/title>\n<meta name=\"description\" content=\"La Global Commerce Review di 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