{"id":8853,"date":"2019-07-12T20:33:37","date_gmt":"2019-07-12T20:33:37","guid":{"rendered":"http:\/\/www.criteo.com\/it\/insights\/analyst-report-forrester-now-tech-omnichannel-media-management-q2-2019\/"},"modified":"2022-09-14T17:29:27","modified_gmt":"2022-09-14T17:29:27","slug":"forrester-now-tech-omnichannel-media-management-q2-2019","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/it\/blog\/forrester-now-tech-omnichannel-media-management-q2-2019\/","title":{"rendered":"Forrester \u2013 Now Tech: Omnichannel Media Management, Q2 2019"},"content":{"rendered":"

Recentemente, Forrester ha pubblicato il report \u201cNow Tech: Omnichannel Media Management, Q2 2019: Tools And Technology: The Omnichannel Advertising Playbook\u201d scritto da Joanna O’Connell, VP e Principal Analyst, in collaborazione con Brigitte Majewski, David Novitzky e Christine Turley.<\/p>\n

Questa ricerca definisce la gestione dei media omnicanale, identifica le aree funzionali chiave che i buyer dovrebbero monitorare e fornisce loro una panoramica dello scenario dei fornitori. Criteo \u00e8 citato come un grande player insieme ad Amazon, Facebook, Google, Verizon Media e Xandr.<\/p>\n

Il report fornisce anche consigli ai clienti su come gestire i loro investimenti pubblicitari omnicanale. I marketer dovrebbero perseguire un approccio pi\u00f9 omnicanale nella gestione dei media, in altre parole dovrebbero pianificare su tutti i canali media rilevanti per i loro clienti per offrire loro la migliore customer experience (CX) possibile. Questo \u00e8 complicato in quanto gli inserzionisti spesso hanno uno stack tecnologico troppo complesso per poter sincronizzare e mettere in sequenza i messaggi all\u2019interno dei canali. Forrester consiglia ai marketer di ripensare ai propri stack per dare priorit\u00e0 all\u2019esperienza del consumatore, mappare le tecnologie, i processi e le persone\/competenze attuali e decidere che direzione prendere. Infine, il report chiede ai marketer di \u201cNon lasciare che i walled garden dettino l\u2019approccio pubblicitario\u201d. In questo ultimo paragrafo, O’Connell scrive che il consumatore passa pi\u00f9 tempo sull\u2019Open Internet e suggerisce ai brand di optare per una soluzione \u201cpulita\u201d o valutare attentamente dove i loro clienti passano effettivamente il loro tempo – e investire l\u00ec.<\/p>\n

Questa ricerca \u00e8 stata creata autonomamente da Forrester e potrebbe non rispecchiare la posizione ufficiale di Criteo, Criteo e gli altri player hanno informato l’analista.<\/p>\n

Leggi il report completo qui<\/a>, per gentile concessione di Criteo.<\/p>\n

\"\"<\/a><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Recentemente, Forrester ha pubblicato il report \u201cNow Tech: Omnichannel Media Management, Q2 2019: Tools And Technology: The Omnichannel Advertising Playbook\u201d scritto da Joanna O’Connell, VP e Principal Analyst, in collaborazione con Brigitte Majewski, David Novitzky e Christine Turley. Questa ricerca definisce la gestione dei media omnicanale, identifica le aree funzionali chiave che i buyer dovrebbero […]<\/p>\n","protected":false},"author":55,"featured_media":8856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"coauthors":[],"class_list":{"0":"post-8853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nForrester \u2013 Now Tech: Omnichannel Media Management, Q2 2019 | IT - Criteo<\/title>\n<meta name=\"description\" content=\"L'analista di Forrester Joanna O'Connell ha pubblicato un rapporto dal titolo "Now Tech: Omnichannel Media Management, Q2 2019, Strumenti e tecnologia: The Omnichannel Advertising Playbook il 14 giugno 2019 con i coautori Brigitte Majewski, David Novitzky e Christine Turley. Criteo \u00e8 citato come grande fornitore nella categoria DSP. Forrester conclude che i marcatori [non dovrebbero] "lasciare che i giardini recintati dettino il [loro] approccio pubblicitario".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/it\/blog\/forrester-now-tech-omnichannel-media-management-q2-2019\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forrester \u2013 Now Tech: Omnichannel Media Management, Q2 2019 | IT - Criteo\" \/>\n<meta property=\"og:description\" content=\"L'analista di Forrester Joanna O'Connell ha pubblicato un rapporto dal titolo "Now Tech: Omnichannel Media Management, Q2 2019, Strumenti e tecnologia: The Omnichannel Advertising Playbook il 14 giugno 2019 con i coautori Brigitte Majewski, David Novitzky e Christine Turley. Criteo \u00e8 citato come grande fornitore nella categoria DSP. 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