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\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u6570\u306f\u3069\u308c\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f\u30d7\u30ec\u30df\u30a2\u30e0\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u969b\u3057\u3066\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30a2\u30af\u30c6\u30a3\u30d6\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u76ee\u306b\u3064\u304d\u3084\u3059\u3044\u5834\u6240\u3078\u306e\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3078\u306e\u30ea\u30fc\u30c1\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4><strong>3. \u9069\u5207\u306a\u8ab2\u91d1\u30e2\u30c7\u30eb\u306e\u9078\u629e<\/strong><\/h4>\n<p>\u901a\u5e38\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30d7\u30ed\u30b0\u30e9\u30e0\u306f CPC \u307e\u305f\u306f CPM \u306e\u8ab2\u91d1\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3069\u3061\u3089\u306e\u30e2\u30c7\u30eb\u304c\u9069\u3057\u3066\u3044\u308b\u304b\u306f\u3001\u5404\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>CPC \u306f\u300cCost Per Click= \u30af\u30ea\u30c3\u30af\u5358\u4fa1\u300d\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u3053\u306e\u30e2\u30c7\u30eb\u3067\u306f\u30e6\u30fc\u30b6\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u305f\u3073\u306b\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u53ce\u76ca\u3084\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u306a\u3069\u3001\u7279\u5b9a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u76ee\u6a19\u304c\u3042\u308b\u5834\u5408\u306b\u306f CPC \u30e2\u30c7\u30eb\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001CPM \u306f\u300cCost Per Mille = \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\u300d\u306e\u3053\u3068\u3067\u3001\u300cMille\u300d\u306f1000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8868\u3057\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u306b\u95a2\u4fc2\u306a\u304f\u30011000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n<p>ROI \u304c\u91cd\u8981\u306a KPI \u3067\u3042\u308b\u5834\u5408\u306b\u306f\u3001CPM \u3067\u306f\u306a\u304f CPC \u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u305f\u307b\u3046\u304c\u8cbb\u7528\u306b\u5bfe\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u7d50\u679c\u3092\u3088\u308a\u6b63\u78ba\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4><strong>4. \u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306e\u5229\u7528<\/strong><\/h4>\n<p>\u5e02\u5834\u8abf\u67fb\u306e\u7d50\u679c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u306e\u5229\u7528\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3068 ROI \u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e88%\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u696d\u7e3e\u304c\u6539\u5584\u3059\u308b\u3068\u8ff0\u3079\u3066\u304a\u308a\u3001\u5b9f\u969b\u306b\u3053\u306e\u3046\u3061\u534a\u6570\u4ee5\u4e0a\u304c10%\u4ee5\u4e0a\u306e\u58f2\u4e0a\u6539\u5584\u3092\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\uff08<a href=\"http:\/\/www.evergage.com\/blog\/press\/new-evergage-study-shows-compelling-personalization-benefits\/\" target=\"_blank\" rel=\"noopener\">Evergage<\/a>\uff09<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u63d0\u4f9b\u3055\u308c\u308b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u591a\u304f\u306f\u3001\u30b9\u30bf\u30c6\u30a3\u30c3\u30af\uff08\u9759\u7684\uff09\u306a\u3082\u306e\u306b\u9650\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306e\u30bb\u30c3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3001\u4e8b\u524d\u306b\u5b9a\u7fa9\u3057\u305f\u30e6\u30fc\u30b6\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u4e2d\u306b\u306f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u5834\u5408\u3082\u58f2\u308c\u7b4b\u5546\u54c1\u3001\u3042\u308b\u3044\u306f\u624b\u4f5c\u696d\u306b\u3088\u3063\u3066\u7528\u610f\u3057\u305f\u5546\u54c1\u30ea\u30b9\u30c8\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5404\u898b\u8fbc\u307f\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u884c\u52d5\u3084\u5546\u54c1\u3078\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u30d9\u30fc\u30b9\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.criteo.com\/jp\/technology\/dco\/\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6700\u9069\u5316\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/a>\u306a\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u6cbf\u3063\u305f\u30ab\u30e9\u30fc\u30b9\u30ad\u30fc\u30e0\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3001CTA\uff08\u884c\u52d5\u306e\u559a\u8d77\uff09\u304c\u81ea\u52d5\u7684\u306b\u9078\u629e\u3055\u308c\u3001\u5e83\u544a\u3092\u901a\u3058\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4fc3\u9032\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-CA-SEO-3-glossary-min.jpeg\" width=\"100%\" height=\"100%\" \/><\/p>\n<h4><strong>5. \u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528<\/strong><\/h4>\n<p>Criteo \u306e\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u3001\u5546\u54c1\u306e\u58f2\u4e0a\u306e\u7d04\u534a\u5206\u306f\u3001\u30e6\u30fc\u30b6\u304c\u304b\u3064\u3066\u4e00\u5ea6\u3082\u95b2\u89a7\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u5546\u54c1\u306e\u58f2\u4e0a\u3067\u5360\u3081\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u8cb7\u7269\u5ba2\u304c\u305d\u306e\u65b0\u3057\u3044\u5546\u54c1\u3092\u898b\u304b\u3051\u306a\u3051\u308c\u3070\u3001\u58f2\u4e0a\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-CA-SEO-2-glossary-min.jpeg\" width=\"100%\" height=\"100%\" \/><\/p>\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f<a href=\"https:\/\/www.criteo.com\/jp\/technology\/product-recommendations\/\">\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9<\/a>\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u308f\u304b\u308a\u307e\u3059\u3002\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u58f2\u308c\u7b4b\u5546\u54c1\u306e\u30ea\u30b9\u30c8\u3084\u8cb7\u7269\u5ba2\u304c\u6c17\u306b\u5165\u308a\u305d\u3046\u306a\u5546\u54c1\u306e\u307f\u3092\u63d0\u793a\u3059\u308b\u65b9\u6cd5\u3088\u308a\u3082\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9774\u3092\u8cb7\u3044\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u30e6\u30fc\u30b6\u306b\u58f2\u308c\u7b4b\u306e\u670d\u3092\u63d0\u793a\u3057\u3066\u3082\u3001\u5f7c\u3089\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u9774\u3092\u63d0\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u3051\u3070\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h4><strong>6. \u4e88\u6e2c\u5165\u672d\u3092\u6d3b\u7528\u3057\u305f\u652f\u51fa\u306e\u6700\u9069\u5316<\/strong><\/h4>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306a\u3089\u8ab0\u3082\u304c\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u4e88\u7b97\u3092\u6709\u52b9\u306b\u4f7f\u3044\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002Criteo\u304c\u304a\u52e7\u3081\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4e88\u6e2c\u5165\u672d\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5229\u7528\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u3067\u3059\u3002\u4e88\u6e2c\u5165\u672d\u3067\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u7528\u3044\u3066\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u5206\u6790\u3057\u3001\u5165\u672d\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5165\u672d\u984d\u3092\u6700\u9069\u5316\u3057\u3066\u8ca9\u58f2\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u3064\u306a\u3052\u307e\u3059\u3002\u307e\u305f\u3001<a 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decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-CA-SEO-1-glossary-min.jpeg\" width=\"100%\" height=\"100%\" \/><\/p>\n<p>\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f7f\u3063\u3066ROI\u3092\u5411\u4e0a\u3059\u308b\u305f\u3081\u306b\u3001\u691c\u8a0e\u3059\u3079\u304d\u8981\u7d20\u3092\u4ee5\u4e0b\u3067\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4><strong>1. \u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u78ba\u8a8d<\/strong><\/h4>\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6210\u5426\u306f\u3001\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u65b0\u898f\u306e\u898b\u8fbc\u307f\u5ba2\u3068\u65e2\u5b58\u9867\u5ba2\u3092\u533a\u5225\u3067\u304d\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u81ea\u793e\u5546\u54c1\u3092\u63d0\u793a\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30c8\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u7279\u5b9a\u3067\u304d\u308b\u3053\u3068\u3001\u3055\u3089\u306b\u30c7\u30d0\u30a4\u30b9\u3084\u30d6\u30e9\u30a6\u30b6\u3001\u30a2\u30d7\u30ea\u3092\u6a2a\u65ad\u3057\u3066\u898b\u8fbc\u307f\u5ba2\u3092\u8ffd\u8de1\u3067\u304d\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3059\u3079\u3066\u3092\u8003\u616e\u3057\u3066\u3001\u3067\u304d\u308b\u9650\u308a\u5927\u898f\u6a21\u306a\u8cb7\u7269\u5ba2\u306e\u30c7\u30fc\u30bf\u30d7\u30fc\u30eb\u3092\u5099\u3048\u305f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4e2d\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3067\u8ffd\u52a0\u6599\u91d1\u304c\u767a\u751f\u3059\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u5fc5\u305a\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30d7\u30fc\u30eb\u306e\u5206\u6790\u30fb\u6700\u9069\u5316\u306b\u5fc5\u8981\u306a\u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3082\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30d1\u30bf\u30fc\u30f3\u306e\u8a73\u7d30\u306a\u5206\u6790\u3084\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30d9\u30fc\u30b9\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5fae\u8abf\u6574\u3067\u304d\u308b\u6a5f\u80fd\u3082\u91cd\u8981\u3067\u3059\u3002\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u7d99\u7d9a\u7684\u306b\u7d71\u5408\u30fb\u6700\u9069\u5316\u3057\u3001ROI \u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9ad8\u5ea6\u306a\u6a5f\u68b0\u5b66\u7fd2\u6a5f\u80fd\u304c\u4e0d\u53ef\u6b20\u306a\u306e\u3067\u3059\u3002<\/p>\n<h4><strong>2. \u30ea\u30fc\u30c1\u306e\u5b9a\u91cf\u5316<\/strong><\/h4>\n<p>\u3067\u304d\u308b\u9650\u308a\u591a\u304f\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e45\u5e83\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5fa1\u793e\u306e\u5e83\u544a\u306b\u306f\u51fa\u7a3f\u53ef\u80fd\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306e\u5236\u9650\u306f\u3042\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u95a2\u4fc2\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f \u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u6570\u306f\u3069\u308c\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f\u30d7\u30ec\u30df\u30a2\u30e0\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u969b\u3057\u3066\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30a2\u30af\u30c6\u30a3\u30d6\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u76ee\u306b\u3064\u304d\u3084\u3059\u3044\u5834\u6240\u3078\u306e\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3078\u306e\u30ea\u30fc\u30c1\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4><strong>3. \u9069\u5207\u306a\u8ab2\u91d1\u30e2\u30c7\u30eb\u306e\u9078\u629e<\/strong><\/h4>\n<p>\u901a\u5e38\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30d7\u30ed\u30b0\u30e9\u30e0\u306f CPC \u307e\u305f\u306f CPM \u306e\u8ab2\u91d1\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3069\u3061\u3089\u306e\u30e2\u30c7\u30eb\u304c\u9069\u3057\u3066\u3044\u308b\u304b\u306f\u3001\u5404\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>CPC \u306f\u300cCost Per Click= \u30af\u30ea\u30c3\u30af\u5358\u4fa1\u300d\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u3053\u306e\u30e2\u30c7\u30eb\u3067\u306f\u30e6\u30fc\u30b6\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u305f\u3073\u306b\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u53ce\u76ca\u3084\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u306a\u3069\u3001\u7279\u5b9a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u76ee\u6a19\u304c\u3042\u308b\u5834\u5408\u306b\u306f CPC \u30e2\u30c7\u30eb\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001CPM \u306f\u300cCost Per Mille = \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\u300d\u306e\u3053\u3068\u3067\u3001\u300cMille\u300d\u306f1000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8868\u3057\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u306b\u95a2\u4fc2\u306a\u304f\u30011000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n<p>ROI \u304c\u91cd\u8981\u306a KPI \u3067\u3042\u308b\u5834\u5408\u306b\u306f\u3001CPM \u3067\u306f\u306a\u304f CPC \u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u305f\u307b\u3046\u304c\u8cbb\u7528\u306b\u5bfe\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u7d50\u679c\u3092\u3088\u308a\u6b63\u78ba\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4><strong>4. \u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u306e\u5229\u7528<\/strong><\/h4>\n<p>\u5e02\u5834\u8abf\u67fb\u306e\u7d50\u679c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u306e\u5229\u7528\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3068 ROI \u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e88%\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u696d\u7e3e\u304c\u6539\u5584\u3059\u308b\u3068\u8ff0\u3079\u3066\u304a\u308a\u3001\u5b9f\u969b\u306b\u3053\u306e\u3046\u3061\u534a\u6570\u4ee5\u4e0a\u304c10%\u4ee5\u4e0a\u306e\u58f2\u4e0a\u6539\u5584\u3092\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\uff08<a href=\"http:\/\/www.evergage.com\/blog\/press\/new-evergage-study-shows-compelling-personalization-benefits\/\" target=\"_blank\" rel=\"noopener\">Evergage<\/a>\uff09<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u63d0\u4f9b\u3055\u308c\u308b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u591a\u304f\u306f\u3001\u30b9\u30bf\u30c6\u30a3\u30c3\u30af\uff08\u9759\u7684\uff09\u306a\u3082\u306e\u306b\u9650\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306e\u30bb\u30c3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3001\u4e8b\u524d\u306b\u5b9a\u7fa9\u3057\u305f\u30e6\u30fc\u30b6\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u4e2d\u306b\u306f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u5834\u5408\u3082\u58f2\u308c\u7b4b\u5546\u54c1\u3001\u3042\u308b\u3044\u306f\u624b\u4f5c\u696d\u306b\u3088\u3063\u3066\u7528\u610f\u3057\u305f\u5546\u54c1\u30ea\u30b9\u30c8\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5404\u898b\u8fbc\u307f\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u884c\u52d5\u3084\u5546\u54c1\u3078\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u30d9\u30fc\u30b9\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.criteo.com\/jp\/technology\/dco\/\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6700\u9069\u5316\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/a>\u306a\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u6cbf\u3063\u305f\u30ab\u30e9\u30fc\u30b9\u30ad\u30fc\u30e0\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3001CTA\uff08\u884c\u52d5\u306e\u559a\u8d77\uff09\u304c\u81ea\u52d5\u7684\u306b\u9078\u629e\u3055\u308c\u3001\u5e83\u544a\u3092\u901a\u3058\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4fc3\u9032\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-CA-SEO-3-glossary-min.jpeg\" width=\"100%\" height=\"100%\" \/><\/p>\n<h4><strong>5. \u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528<\/strong><\/h4>\n<p>Criteo \u306e\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u3001\u5546\u54c1\u306e\u58f2\u4e0a\u306e\u7d04\u534a\u5206\u306f\u3001\u30e6\u30fc\u30b6\u304c\u304b\u3064\u3066\u4e00\u5ea6\u3082\u95b2\u89a7\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u5546\u54c1\u306e\u58f2\u4e0a\u3067\u5360\u3081\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u8cb7\u7269\u5ba2\u304c\u305d\u306e\u65b0\u3057\u3044\u5546\u54c1\u3092\u898b\u304b\u3051\u306a\u3051\u308c\u3070\u3001\u58f2\u4e0a\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-CA-SEO-2-glossary-min.jpeg\" width=\"100%\" height=\"100%\" \/><\/p>\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f<a href=\"https:\/\/www.criteo.com\/jp\/technology\/product-recommendations\/\">\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9<\/a>\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u308f\u304b\u308a\u307e\u3059\u3002\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u58f2\u308c\u7b4b\u5546\u54c1\u306e\u30ea\u30b9\u30c8\u3084\u8cb7\u7269\u5ba2\u304c\u6c17\u306b\u5165\u308a\u305d\u3046\u306a\u5546\u54c1\u306e\u307f\u3092\u63d0\u793a\u3059\u308b\u65b9\u6cd5\u3088\u308a\u3082\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9774\u3092\u8cb7\u3044\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u30e6\u30fc\u30b6\u306b\u58f2\u308c\u7b4b\u306e\u670d\u3092\u63d0\u793a\u3057\u3066\u3082\u3001\u5f7c\u3089\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u9774\u3092\u63d0\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u3051\u3070\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h4><strong>6. \u4e88\u6e2c\u5165\u672d\u3092\u6d3b\u7528\u3057\u305f\u652f\u51fa\u306e\u6700\u9069\u5316<\/strong><\/h4>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306a\u3089\u8ab0\u3082\u304c\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u4e88\u7b97\u3092\u6709\u52b9\u306b\u4f7f\u3044\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002Criteo\u304c\u304a\u52e7\u3081\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4e88\u6e2c\u5165\u672d\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5229\u7528\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u3067\u3059\u3002\u4e88\u6e2c\u5165\u672d\u3067\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u7528\u3044\u3066\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u5206\u6790\u3057\u3001\u5165\u672d\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5165\u672d\u984d\u3092\u6700\u9069\u5316\u3057\u3066\u8ca9\u58f2\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u3064\u306a\u3052\u307e\u3059\u3002\u307e\u305f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/technology\/predictive-bidding\/\">\u4e88\u6e2c\u5165\u672d<\/a>\u306fROAS\u3001CPO\u3001COS\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u5408\u308f\u305b\u305f\u30e2\u30c7\u30eb\u306e\u6700\u9069\u5316\u3082\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>\u307e\u3068\u3081\uff1a\u30cd\u30c3\u30c8\u4e0a\u3067\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b<\/strong><\/h4>\n<ol>\n<li>\u3067\u304d\u308b\u9650\u308a\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30d7\u30fc\u30eb\u3068\u3001\u305d\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u30fb\u6700\u9069\u5316\u3067\u304d\u308b\u9ad8\u5ea6\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5229\u7528\u3059\u308b<\/li>\n<li>\u3067\u304d\u308b\u9650\u308a\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9078\u3076<\/li>\n<li>\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u9069\u3057\u305f\u8ab2\u91d1\u30e2\u30c7\u30eb\u3092\u9078\u629e\u3059\u308b<\/li>\n<li>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6700\u9069\u5316\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u3054\u3068\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068<\/li>\n<li>\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u4e88\u6e2c\u5165\u672d\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u652f\u51fa\u306e\u6700\u9069\u5316\u3092\u56f3\u308b<\/li>\n<\/ol>\n"}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Acquisition \uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\/\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\uff09 | JP - Criteo.com<\/title>\n<meta name=\"description\" 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