{"id":17148,"date":"2021-12-01T11:18:06","date_gmt":"2021-12-01T15:18:06","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/"},"modified":"2023-08-28T12:11:58","modified_gmt":"2023-08-28T16:11:58","slug":"customer-targeting","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/","title":{"rendered":"Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0)"},"featured_media":0,"template":"","class_list":{"0":"post-17148","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-c","6":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"abbr":"","anchor":"customer-targeting","term_description":"<p>\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u7279\u5b9a\u30b0\u30eb\u30fc\u30d7\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u7279\u306b\u76ee\u65b0\u3057\u3044\u6226\u7565\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u6628\u4eca\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u95a2\u3059\u308b\u79c1\u305f\u3061\u306e\u77e5\u8b58\u91cf\u306e\u5897\u52a0\u3068\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u5316\u306b\u3088\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u53d6\u308a\u5dfb\u304f\u72b6\u6cc1\u306f\u5927\u304d\u304f\u69d8\u5909\u308f\u308a\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068AI\u306e\u51fa\u73fe\u306b\u3088\u3063\u3066\u3001\u79c1\u305f\u3061\u306f\u8cb7\u3044\u7269\u5ba2\u306e\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u5f7c\u3089\u304c\u4e00\u756a\u8208\u5473\u3092\u6301\u3064\u3082\u306e\u3092\u4e88\u6e2c\u3057\u3001\u305d\u3057\u3066\u3053\u308c\u307e\u3067\u4e0d\u53ef\u80fd\u3060\u3063\u305f\u9867\u5ba2\u5c64\u306e\u30ec\u30d9\u30eb\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6a5f\u4f1a\u304c\u4ee5\u524d\u3088\u308a\u3082\u5927\u5e45\u306b\u62e1\u5927\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u521d\u3081\u3066\u306e\u65b9\u3001\u3042\u308b\u3044\u306f\u6210\u679c\u306e\u62e1\u5927\u3092\u72d9\u3063\u3066\u3044\u308b\u65b9\u306b\u5411\u3051\u3066\u3001\u9867\u5ba2\u304b\u3089\u306e\u53ce\u76ca\u3092\u5897\u3084\u3059\u305f\u3081\u306e8\u3064\u306e\u6226\u7565\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u5b9a\u7fa9\u3092\u304a\u3055\u3089\u3044\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4><strong>\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/strong><\/h4>\n<p>\u6700\u3082\u57fa\u672c\u7684\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u4e00\u90e8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u624b\u6cd5\u3068\u3057\u3066\u306f\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3068E\u30e1\u30fc\u30eb\u3092\u7528\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u9867\u5ba2\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u3088\u308a\u901f\u304f\u304b\u3064\u6b63\u78ba\u306b\u3059\u308b\u305f\u3081\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u306f\u6700\u65b0\u306e\u624b\u6bb5\u304c\u8b1b\u3058\u3089\u308c\u3066\u3044\u307e\u3059\u300220\u5e74\u524d\u306f\u3001\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u8a00\u3048\u3070\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u30ea\u30ef\u30fc\u30ba\u30af\u30e9\u30d6\u4f1a\u54e1\u5b9b\u3066\u306b\u9001\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3057\u305f\u304c\u3001\u4eca\u3067\u306f\u683c\u6bb5\u306b\u6d17\u7df4\u3055\u308c\u305f\u65b9\u6cd5\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u304c\u9867\u5ba2\u306b\u63a5\u89e6\u3067\u304d\u308b\u30c1\u30e3\u30cd\u30eb\u304c\u5897\u3048\u305f\u3053\u3068\u3001\u305d\u3057\u3066\u9867\u5ba2\u304b\u3089\u53ce\u96c6\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u304c\u307e\u3059\u307e\u3059\u8a73\u7d30\u306b\u306a\u3063\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u4ee5\u524d\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u512a\u308c\u305f\u6210\u679c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4><strong>\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c<\/strong><\/h4>\n<p>\u6700\u65b0\u306e\u9ad8\u5ea6\u306a\u6280\u8853\u3092\u3082\u3063\u3066\u3057\u3066\u3082\u3001\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306f\u7d76\u5bfe\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6210\u529f\u3092\u78ba\u5b9f\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u30af\u30ea\u30a2\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>E<\/strong><strong>\u30e1\u30fc\u30eb\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u306e\u4f4e\u3055<\/strong>\u3000E\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306f\u7d0420\uff05\u3067\u3001\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\u306f2\uff05\u3067\u3059\u3002\u3064\u307e\u308a\u3001E\u30e1\u30fc\u30eb\u306e80\uff05\u306f\u6368\u3066\u7f6e\u304b\u308c\u308b\u308f\u3051\u3067\u3059\u3002\u305d\u308c\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001E\u30e1\u30fc\u30eb\u306f\u9ad8\u3044ROI\u3092\u5b9f\u73fe\u3059\u308b\u52b9\u679c\u7684\u306a\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u4ed6\u306e\u6226\u7565\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u7528\u9014\u306e\u6700\u9069\u5316\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30de\u30c3\u30c1\u7387\u306e\u4f4e\u3055<\/strong>\u3000\u65e2\u5b58\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u8b58\u5225\u30b0\u30e9\u30d5\u306b\u4e0d\u5341\u5206\u3055\u3084\u4e0d\u6b63\u78ba\u3055\u304c\u307f\u3089\u308c\u305f\u308a\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u307e\u305f\u304c\u308b\u8cb7\u3044\u7269\u5ba2\u3092\u5b8c\u5168\u306b\u4e00\u81f4\u3055\u305b\u3089\u308c\u306a\u3044\u30b1\u30fc\u30b9\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002\u3053\u306e\u3053\u3068\u304c\u3001\u300cCRM\u9867\u5ba2\u306e\u3046\u3061\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8b58\u5225\u3055\u308c\u3066\u3044\u308b\u304b\u300d\u3092\u8868\u3059\u30de\u30c3\u30c1\u7387\u306e\u4f4e\u3055\u306e\u539f\u56e0\u3068\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5bfe\u8c61\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6570\u304c\u6e1b\u5c11\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306e\u30ea\u30fc\u30c1\u304c\u9650\u5b9a\u3055\u308c\u308b<\/strong>\u3000\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u5927\u62b5\u3001\u72ec\u81ea\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u7bc4\u56f2\u306b\u9650\u5b9a\u3055\u308c\u307e\u3059\u304c\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u4ed6\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\u3067\u304b\u306a\u308a\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u5834\u6240\u3067\u8cb7\u3044\u7269\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u8ffd\u52a0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\u306b\u9650\u754c\u304c\u3042\u308b<\/strong>\u3000\u5229\u7528\u3067\u304d\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u91cf\u304c\u9650\u3089\u308c\u3066\u3044\u305f\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u52d5\u7684\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u539f\u56e0\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u624b\u52d5\u306b\u3088\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u5b9a<\/strong>\u3000\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u8a2d\u5b9a\u3001\u5206\u6790\u304b\u3089\u6700\u9069\u5316\u307e\u3067\u306b\u5927\u5909\u306a\u52b4\u529b\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u306f\u6210\u679c\u304c\u4e0a\u304c\u308b\u4fdd\u8a3c\u304c\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u9014\u65b9\u3082\u306a\u3044\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-SEO-Customer1-glossary-min.jpeg\" width=\"100%\" height=\"100%\"\/><\/p>\n<h4><strong>\uff18\u3064\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a<\/strong><\/h4>\n<p>\u305d\u308c\u3067\u306f\u3001\u672c\u984c\u3067\u3042\u308b\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u307e\u3057\u3087\u3046\u3002\u5b9f\u65bd\u53ef\u80fd\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6570\u3068\u7a2e\u985e\u306f\u3001CRM\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u5207\u308a\u5206\u3051\u3066\u7d30\u5206\u5316\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u304c\u3001\u5b9f\u8a3c\u6e08\u307f\u306e\u6226\u7565\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ol>\n<li><strong>\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u3067\u4f11\u7720\u9867\u5ba2\u306b\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u65bd\u3059\u308b<\/strong>\u3000\u524d\u56de\u306e\u8cfc\u5165\u65e5\u304a\u3088\u3073\u9069\u5207\u3068\u8003\u3048\u3089\u308c\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u3064\u307e\u308a\u3001\u534a\u5e74\u30011\u5e74\u3001\u307e\u305f\u306f2\u5e74\uff09\u3092\u57fa\u6e96\u306b\u4f11\u7720\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u5e83\u544a\u3067\u9867\u5ba2\u3092\u547c\u3073\u623b\u3057\u3001\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/li>\n<li><strong>\u5b63\u7bc0\u54c1\u8cfc\u5165\u8005\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u6301\u3064\u3000<\/strong>\u5b9a\u671f\u7684\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u4e00\u756a\u9ad8\u3044\u6642\u671f\u306b\u5b63\u7bc0\u54c1\u8cfc\u5165\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002\u5b63\u7bc0\u54c1\u306e\u8ca9\u58f2\u671f\u9593\u4e2d\u306b\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3059\u308b\u306e\u3067\u3059\u3002\u53bb\u5e74\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u30c7\u30fc\u306b\u30a4\u30e4\u30ea\u30f3\u30b0\u3092\u8cb7\u3063\u305f\u3042\u306e\u9867\u5ba2\u306b\u3064\u3044\u3066\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u304a\u305d\u308d\u3044\u306e\u30d6\u30ec\u30b9\u30ec\u30c3\u30c8\u3092\u8f09\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u8868\u793a\u3059\u308c\u3070\u3001\u5f7c\u306f\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u518d\u3073\u8a2a\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u8cfc\u5165\u8005\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u3059\u308b\u3000<\/strong>\u8cb7\u3044\u7269\u5ba2\u306e\u6700\u521d\u307e\u305f\u306f\u552f\u4e00\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u3001\u5b9f\u5e97\u8217\u3067\u3042\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3092\u8a2a\u308c\u305f\u9867\u5ba2\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u7279\u5225\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b3\u30fc\u30c9\u3092\u63d0\u793a\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u547c\u3073\u8fbc\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u72b6\u614b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3000<\/strong>\u30d7\u30ec\u30df\u30a2\u30e0\u30e1\u30f3\u30d0\u30fc\u3084\u30b4\u30fc\u30eb\u30c9\u30e1\u30f3\u30d0\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30da\u30a4\u30c9\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u4f7f\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3057\u3001\u5546\u54c1\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u307e\u3060\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5165\u4f1a\u7533\u3057\u8fbc\u307f\u3092\u4fc3\u3059\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u5408\u8a08\u91d1\u984d\u306b\u57fa\u3065\u3044\u3066\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3092\u8003\u3048\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u5168\u4f53\u306b\u30de\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u985e\u4f3c\u5546\u54c1\u306e\u4e0a\u5f97\u610f\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u4ee5\u524d\u306e\u8cfc\u5165\u306b\u57fa\u3065\u3044\u305f\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3046\u3000<\/strong>\u9867\u5ba2\u304c\u4ee5\u524d\u8cfc\u5165\u3057\u305f\u30a2\u30a4\u30c6\u30e0\u306b\u95a2\u9023\u306e\u3042\u308b\u4ed8\u5c5e\u54c1\u3001\u4f8b\u3048\u3070\u6570\u65e5\u524d\u306b\u8cfc\u5165\u3057\u305f\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u306b\u4ed8\u5c5e\u3059\u308b\u30b1\u30fc\u30b9\u3084\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\u3001\u3042\u308b\u3044\u306f\u30b5\u30fc\u30d3\u30b9\u3084\u4fdd\u8a3c\u30d1\u30c3\u30b1\u30fc\u30b8\u306a\u3069\u3092\u52e7\u3081\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u518d\u5ea6\u3064\u306a\u304c\u308a\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u4ee5\u524d\u306e\u8cfc\u5165\u306b\u57fa\u3065\u3044\u305f\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u884c\u3046<\/strong><strong>\u3000<\/strong>\u65e2\u5b58\u9867\u5ba2\u304c\u8208\u5473\u3092\u6301\u3064\u53ef\u80fd\u6027\u306e\u5546\u54c1\u3092\u63d0\u793a\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3082\u3001\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u6570\u304b\u6708\u524d\u306b\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306a\u3089\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u306a\u3069\u3092\u52e7\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u65b0\u3057\u3044\u5546\u54c1\u306b\u3064\u3044\u3066\u77e5\u3089\u305b\u308b\u3000<\/strong>\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u5c06\u6765\u7684\u306b\u518d\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3067\u3059\u3002\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u5fc5\u305a\u65b0\u3057\u3044\u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u6700\u65b0\u5546\u54c1\u307e\u305f\u306f\u512a\u308c\u305f\u5546\u54c1\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3000<\/strong>\u8cfc\u5165\u6e08\u307f\u306e\u5546\u54c1\u306e\u6700\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u305f\u306f\u3088\u308a\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u65e2\u5b58\u9867\u5ba2\u306b\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u4fdd\u3061\u3001\u65b0\u5546\u54c1\u306e\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u304d\u3063\u304b\u3051\u306b\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-Customer-SEO2-glossary-min.jpeg\" width=\"100%\" height=\"100%\" \/><\/p>\n<h4><strong>\u9069\u5207\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\uff1a<\/strong><\/h4>\n<p>\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u304c\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b\u306b\u306f\u3001\u6226\u7565\u3068\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u73fe\u5728\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u3001\u5e0c\u671b\u901a\u308a\u306e\u6210\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><strong>\u30a6\u30a9\u30fc\u30eb\u30c9\u30fb\u30ac\u30fc\u30c7\u30f3\u3092\u8d85\u3048\u308b\u5e45\u5e83\u3044\u30ea\u30fc\u30c1<\/strong>\u3000\u8fd1\u5e74\u3001\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u90e8\u306f\u30a6\u30a9\u30fc\u30eb\u30c9\u30fb\u30ac\u30fc\u30c7\u30f3\uff08\u30af\u30ed\u30fc\u30ba\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u4e2d\u3067\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ac\u30fc\u30c7\u30f3\u306e\u4e2d\u306e\u8cb7\u3044\u7269\u5ba2\u3060\u3051\u306b\u3057\u304b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u306a\u3044\u306e\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u30ea\u30fc\u30c1\u304c\u5236\u9650\u3055\u308c\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u884c\u52d5\u306b\u5bfe\u3059\u308b\u8003\u5bdf\u306f\u4e0d\u5b8c\u5168\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u30ac\u30fc\u30c7\u30f3\u306e\u58c1\u3092\u8d8a\u3048\u3066\u5916\u90e8\u306e\u8cb7\u3044\u7269\u5ba2\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3048\u3070\u3001\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u3069\u3093\u306a\u5834\u6240\u306b\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30de\u30c3\u30c1\u7387\u306e\u9ad8\u3055\u3000<\/strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u307e\u305f\u304c\u308b\u9867\u5ba2\u3092\u8b58\u5225\u3057\u30011\u4eba\u306e\u4eba\u9593\u3068\u3057\u3066\u8a8d\u8b58\u3067\u304d\u305f\u6570\u306b\u5fdc\u3058\u3066\u6210\u679c\u3092\u3042\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u304a\u304a\u3080\u306d60\uff05\u4ee5\u4e0a\u306e\u30de\u30c3\u30c1\u7387\u304c\u5b9f\u73fe\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u3001\u53d6\u308a\u640d\u306a\u3044\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u6599\u91d1\u306f\u4e0d\u8981\u3000<\/strong>\u30c7\u30fc\u30bf\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u6599\u91d1\u306f\u9ad8\u984d\u306b\u306a\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8cbb\u7528\u306e\u304b\u304b\u3089\u306a\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u52d5\u7684\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3000<\/strong><strong>\u00a0<\/strong>\u8cb7\u3044\u7269\u5ba2\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3001\u52d5\u7684\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3063\u3066\u3001\u5e83\u544a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u3001\u3055\u3089\u306b\u8cea\u554f\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u30d2\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u00a0<a href=\"https:\/\/www.criteo.com\/jp\/blog\/\">\u95a2\u9023\u8cc7\u6599<\/a>\u00a0\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u7279\u306b\u76ee\u65b0\u3057\u3044\u6226\u7565\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u6628\u4eca\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u95a2\u3059\u308b\u79c1\u305f\u3061\u306e\u77e5\u8b58\u91cf\u306e\u5897\u52a0\u3068\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u5316\u306b\u3088\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u53d6\u308a\u5dfb\u304f\u72b6\u6cc1\u306f\u5927\u304d\u304f\u69d8\u5909\u308f\u308a\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068AI\u306e\u51fa\u73fe\u306b\u3088\u3063\u3066\u3001\u79c1\u305f\u3061\u306f\u8cb7\u3044\u7269\u5ba2\u306e\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u5f7c\u3089\u304c\u4e00\u756a\u8208\u5473\u3092\u6301\u3064\u3082\u306e\u3092\u4e88\u6e2c\u3057\u3001\u305d\u3057\u3066\u3053\u308c\u307e\u3067\u4e0d\u53ef\u80fd\u3060\u3063\u305f\u9867\u5ba2\u5c64\u306e\u30ec\u30d9\u30eb\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6a5f\u4f1a\u304c\u4ee5\u524d\u3088\u308a\u3082\u5927\u5e45\u306b\u62e1\u5927\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u521d\u3081\u3066\u306e\u65b9\u3001\u3042\u308b\u3044\u306f\u6210\u679c\u306e\u62e1\u5927\u3092\u72d9\u3063\u3066\u3044\u308b\u65b9\u306b\u5411\u3051\u3066\u3001\u9867\u5ba2\u304b\u3089\u306e\u53ce\u76ca\u3092\u5897\u3084\u3059\u305f\u3081\u306e8\u3064\u306e\u6226\u7565\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u5b9a\u7fa9\u3092\u304a\u3055\u3089\u3044\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4><strong>\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/strong><\/h4>\n<p>\u6700\u3082\u57fa\u672c\u7684\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u4e00\u90e8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u624b\u6cd5\u3068\u3057\u3066\u306f\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3068E\u30e1\u30fc\u30eb\u3092\u7528\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u9867\u5ba2\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u3088\u308a\u901f\u304f\u304b\u3064\u6b63\u78ba\u306b\u3059\u308b\u305f\u3081\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u306f\u6700\u65b0\u306e\u624b\u6bb5\u304c\u8b1b\u3058\u3089\u308c\u3066\u3044\u307e\u3059\u300220\u5e74\u524d\u306f\u3001\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u8a00\u3048\u3070\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u30ea\u30ef\u30fc\u30ba\u30af\u30e9\u30d6\u4f1a\u54e1\u5b9b\u3066\u306b\u9001\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3057\u305f\u304c\u3001\u4eca\u3067\u306f\u683c\u6bb5\u306b\u6d17\u7df4\u3055\u308c\u305f\u65b9\u6cd5\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u304c\u9867\u5ba2\u306b\u63a5\u89e6\u3067\u304d\u308b\u30c1\u30e3\u30cd\u30eb\u304c\u5897\u3048\u305f\u3053\u3068\u3001\u305d\u3057\u3066\u9867\u5ba2\u304b\u3089\u53ce\u96c6\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u304c\u307e\u3059\u307e\u3059\u8a73\u7d30\u306b\u306a\u3063\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u4ee5\u524d\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u512a\u308c\u305f\u6210\u679c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4><strong>\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c<\/strong><\/h4>\n<p>\u6700\u65b0\u306e\u9ad8\u5ea6\u306a\u6280\u8853\u3092\u3082\u3063\u3066\u3057\u3066\u3082\u3001\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306f\u7d76\u5bfe\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6210\u529f\u3092\u78ba\u5b9f\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u8ab2\u984c\u3092\u30af\u30ea\u30a2\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>E<\/strong><strong>\u30e1\u30fc\u30eb\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u306e\u4f4e\u3055<\/strong>\u3000E\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306f\u7d0420\uff05\u3067\u3001\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\u306f2\uff05\u3067\u3059\u3002\u3064\u307e\u308a\u3001E\u30e1\u30fc\u30eb\u306e80\uff05\u306f\u6368\u3066\u7f6e\u304b\u308c\u308b\u308f\u3051\u3067\u3059\u3002\u305d\u308c\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001E\u30e1\u30fc\u30eb\u306f\u9ad8\u3044ROI\u3092\u5b9f\u73fe\u3059\u308b\u52b9\u679c\u7684\u306a\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u4ed6\u306e\u6226\u7565\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u7528\u9014\u306e\u6700\u9069\u5316\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30de\u30c3\u30c1\u7387\u306e\u4f4e\u3055<\/strong>\u3000\u65e2\u5b58\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u8b58\u5225\u30b0\u30e9\u30d5\u306b\u4e0d\u5341\u5206\u3055\u3084\u4e0d\u6b63\u78ba\u3055\u304c\u307f\u3089\u308c\u305f\u308a\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u307e\u305f\u304c\u308b\u8cb7\u3044\u7269\u5ba2\u3092\u5b8c\u5168\u306b\u4e00\u81f4\u3055\u305b\u3089\u308c\u306a\u3044\u30b1\u30fc\u30b9\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002\u3053\u306e\u3053\u3068\u304c\u3001\u300cCRM\u9867\u5ba2\u306e\u3046\u3061\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8b58\u5225\u3055\u308c\u3066\u3044\u308b\u304b\u300d\u3092\u8868\u3059\u30de\u30c3\u30c1\u7387\u306e\u4f4e\u3055\u306e\u539f\u56e0\u3068\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5bfe\u8c61\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6570\u304c\u6e1b\u5c11\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306e\u30ea\u30fc\u30c1\u304c\u9650\u5b9a\u3055\u308c\u308b<\/strong>\u3000\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u5927\u62b5\u3001\u72ec\u81ea\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u7bc4\u56f2\u306b\u9650\u5b9a\u3055\u308c\u307e\u3059\u304c\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u4ed6\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\u3067\u304b\u306a\u308a\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u591a\u304f\u306e\u5834\u6240\u3067\u8cb7\u3044\u7269\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u8ffd\u52a0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\u306b\u9650\u754c\u304c\u3042\u308b<\/strong>\u3000\u5229\u7528\u3067\u304d\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u91cf\u304c\u9650\u3089\u308c\u3066\u3044\u305f\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u52d5\u7684\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u539f\u56e0\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u624b\u52d5\u306b\u3088\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u5b9a<\/strong>\u3000\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u8a2d\u5b9a\u3001\u5206\u6790\u304b\u3089\u6700\u9069\u5316\u307e\u3067\u306b\u5927\u5909\u306a\u52b4\u529b\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u306f\u6210\u679c\u304c\u4e0a\u304c\u308b\u4fdd\u8a3c\u304c\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u9014\u65b9\u3082\u306a\u3044\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-SEO-Customer1-glossary-min.jpeg\" width=\"100%\" height=\"100%\"\/><\/p>\n<h4><strong>\uff18\u3064\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a<\/strong><\/h4>\n<p>\u305d\u308c\u3067\u306f\u3001\u672c\u984c\u3067\u3042\u308b\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u307e\u3057\u3087\u3046\u3002\u5b9f\u65bd\u53ef\u80fd\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6570\u3068\u7a2e\u985e\u306f\u3001CRM\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u5207\u308a\u5206\u3051\u3066\u7d30\u5206\u5316\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u304c\u3001\u5b9f\u8a3c\u6e08\u307f\u306e\u6226\u7565\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ol>\n<li><strong>\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u3067\u4f11\u7720\u9867\u5ba2\u306b\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u65bd\u3059\u308b<\/strong>\u3000\u524d\u56de\u306e\u8cfc\u5165\u65e5\u304a\u3088\u3073\u9069\u5207\u3068\u8003\u3048\u3089\u308c\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u3064\u307e\u308a\u3001\u534a\u5e74\u30011\u5e74\u3001\u307e\u305f\u306f2\u5e74\uff09\u3092\u57fa\u6e96\u306b\u4f11\u7720\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u5e83\u544a\u3067\u9867\u5ba2\u3092\u547c\u3073\u623b\u3057\u3001\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/li>\n<li><strong>\u5b63\u7bc0\u54c1\u8cfc\u5165\u8005\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u6301\u3064\u3000<\/strong>\u5b9a\u671f\u7684\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u4e00\u756a\u9ad8\u3044\u6642\u671f\u306b\u5b63\u7bc0\u54c1\u8cfc\u5165\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002\u5b63\u7bc0\u54c1\u306e\u8ca9\u58f2\u671f\u9593\u4e2d\u306b\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3059\u308b\u306e\u3067\u3059\u3002\u53bb\u5e74\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u30c7\u30fc\u306b\u30a4\u30e4\u30ea\u30f3\u30b0\u3092\u8cb7\u3063\u305f\u3042\u306e\u9867\u5ba2\u306b\u3064\u3044\u3066\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u304a\u305d\u308d\u3044\u306e\u30d6\u30ec\u30b9\u30ec\u30c3\u30c8\u3092\u8f09\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u8868\u793a\u3059\u308c\u3070\u3001\u5f7c\u306f\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u518d\u3073\u8a2a\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u8cfc\u5165\u8005\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u3059\u308b\u3000<\/strong>\u8cb7\u3044\u7269\u5ba2\u306e\u6700\u521d\u307e\u305f\u306f\u552f\u4e00\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u3001\u5b9f\u5e97\u8217\u3067\u3042\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3092\u8a2a\u308c\u305f\u9867\u5ba2\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u7279\u5225\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b3\u30fc\u30c9\u3092\u63d0\u793a\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u547c\u3073\u8fbc\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u72b6\u614b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u30e1\u30f3\u30d0\u30fc\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3000<\/strong>\u30d7\u30ec\u30df\u30a2\u30e0\u30e1\u30f3\u30d0\u30fc\u3084\u30b4\u30fc\u30eb\u30c9\u30e1\u30f3\u30d0\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30da\u30a4\u30c9\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u4f7f\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3057\u3001\u5546\u54c1\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u307e\u3060\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5165\u4f1a\u7533\u3057\u8fbc\u307f\u3092\u4fc3\u3059\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u5408\u8a08\u91d1\u984d\u306b\u57fa\u3065\u3044\u3066\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3092\u8003\u3048\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u5168\u4f53\u306b\u30de\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u985e\u4f3c\u5546\u54c1\u306e\u4e0a\u5f97\u610f\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u4ee5\u524d\u306e\u8cfc\u5165\u306b\u57fa\u3065\u3044\u305f\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3046\u3000<\/strong>\u9867\u5ba2\u304c\u4ee5\u524d\u8cfc\u5165\u3057\u305f\u30a2\u30a4\u30c6\u30e0\u306b\u95a2\u9023\u306e\u3042\u308b\u4ed8\u5c5e\u54c1\u3001\u4f8b\u3048\u3070\u6570\u65e5\u524d\u306b\u8cfc\u5165\u3057\u305f\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u306b\u4ed8\u5c5e\u3059\u308b\u30b1\u30fc\u30b9\u3084\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\u3001\u3042\u308b\u3044\u306f\u30b5\u30fc\u30d3\u30b9\u3084\u4fdd\u8a3c\u30d1\u30c3\u30b1\u30fc\u30b8\u306a\u3069\u3092\u52e7\u3081\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u518d\u5ea6\u3064\u306a\u304c\u308a\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u4ee5\u524d\u306e\u8cfc\u5165\u306b\u57fa\u3065\u3044\u305f\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u884c\u3046<\/strong><strong>\u3000<\/strong>\u65e2\u5b58\u9867\u5ba2\u304c\u8208\u5473\u3092\u6301\u3064\u53ef\u80fd\u6027\u306e\u5546\u54c1\u3092\u63d0\u793a\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3082\u3001\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u6570\u304b\u6708\u524d\u306b\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306a\u3089\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u306a\u3069\u3092\u52e7\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u65b0\u3057\u3044\u5546\u54c1\u306b\u3064\u3044\u3066\u77e5\u3089\u305b\u308b\u3000<\/strong>\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u5c06\u6765\u7684\u306b\u518d\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3067\u3059\u3002\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u5fc5\u305a\u65b0\u3057\u3044\u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u6700\u65b0\u5546\u54c1\u307e\u305f\u306f\u512a\u308c\u305f\u5546\u54c1\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3000<\/strong>\u8cfc\u5165\u6e08\u307f\u306e\u5546\u54c1\u306e\u6700\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u305f\u306f\u3088\u308a\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u65e2\u5b58\u9867\u5ba2\u306b\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u4fdd\u3061\u3001\u65b0\u5546\u54c1\u306e\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u304d\u3063\u304b\u3051\u306b\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-Customer-SEO2-glossary-min.jpeg\" width=\"100%\" height=\"100%\" \/><\/p>\n<h4><strong>\u9069\u5207\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\uff1a<\/strong><\/h4>\n<p>\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u304c\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b\u306b\u306f\u3001\u6226\u7565\u3068\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u73fe\u5728\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u3001\u5e0c\u671b\u901a\u308a\u306e\u6210\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><strong>\u30a6\u30a9\u30fc\u30eb\u30c9\u30fb\u30ac\u30fc\u30c7\u30f3\u3092\u8d85\u3048\u308b\u5e45\u5e83\u3044\u30ea\u30fc\u30c1<\/strong>\u3000\u8fd1\u5e74\u3001\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u90e8\u306f\u30a6\u30a9\u30fc\u30eb\u30c9\u30fb\u30ac\u30fc\u30c7\u30f3\uff08\u30af\u30ed\u30fc\u30ba\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u4e2d\u3067\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ac\u30fc\u30c7\u30f3\u306e\u4e2d\u306e\u8cb7\u3044\u7269\u5ba2\u3060\u3051\u306b\u3057\u304b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u306a\u3044\u306e\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u30ea\u30fc\u30c1\u304c\u5236\u9650\u3055\u308c\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u884c\u52d5\u306b\u5bfe\u3059\u308b\u8003\u5bdf\u306f\u4e0d\u5b8c\u5168\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u30ac\u30fc\u30c7\u30f3\u306e\u58c1\u3092\u8d8a\u3048\u3066\u5916\u90e8\u306e\u8cb7\u3044\u7269\u5ba2\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3048\u3070\u3001\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u3069\u3093\u306a\u5834\u6240\u306b\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30de\u30c3\u30c1\u7387\u306e\u9ad8\u3055\u3000<\/strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u307e\u305f\u304c\u308b\u9867\u5ba2\u3092\u8b58\u5225\u3057\u30011\u4eba\u306e\u4eba\u9593\u3068\u3057\u3066\u8a8d\u8b58\u3067\u304d\u305f\u6570\u306b\u5fdc\u3058\u3066\u6210\u679c\u3092\u3042\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u304a\u304a\u3080\u306d60\uff05\u4ee5\u4e0a\u306e\u30de\u30c3\u30c1\u7387\u304c\u5b9f\u73fe\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u3001\u53d6\u308a\u640d\u306a\u3044\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u6599\u91d1\u306f\u4e0d\u8981\u3000<\/strong>\u30c7\u30fc\u30bf\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u6599\u91d1\u306f\u9ad8\u984d\u306b\u306a\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8cbb\u7528\u306e\u304b\u304b\u3089\u306a\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u52d5\u7684\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3000<\/strong><strong>\u00a0<\/strong>\u8cb7\u3044\u7269\u5ba2\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3001\u52d5\u7684\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3063\u3066\u3001\u5e83\u544a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u3001\u3055\u3089\u306b\u8cea\u554f\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\u30a8\u30c7\u30e5\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u30d2\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u00a0<a href=\"https:\/\/www.criteo.com\/jp\/blog\/\">\u95a2\u9023\u8cc7\u6599<\/a>\u00a0\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n"}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0) | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u7279\u5b9a\u30b0\u30eb\u30fc\u30d7\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0) | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u7279\u5b9a\u30b0\u30eb\u30fc\u30d7\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T16:11:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/\",\n\t            \"name\": \"Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0) | JP - Criteo.com\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#website\"\n\t            },\n\t            \"datePublished\": \"2021-12-01T15:18:06+00:00\",\n\t            \"dateModified\": \"2023-08-28T16:11:58+00:00\",\n\t            \"description\": \"\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u7279\u5b9a\u30b0\u30eb\u30fc\u30d7\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"ja\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Glossary\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0)\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#website\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"name\": \"JP - Criteo.com\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.criteo.com\/jp\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0) | JP - Criteo.com","description":"\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u7279\u5b9a\u30b0\u30eb\u30fc\u30d7\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/","og_locale":"ja_JP","og_type":"article","og_title":"Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0) | JP - Criteo.com","og_description":"\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u7279\u5b9a\u30b0\u30eb\u30fc\u30d7\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002","og_url":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/","og_site_name":"JP - Criteo.com","article_modified_time":"2023-08-28T16:11:58+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/","url":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/","name":"Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0) | JP - Criteo.com","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/#website"},"datePublished":"2021-12-01T15:18:06+00:00","dateModified":"2023-08-28T16:11:58+00:00","description":"\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u7279\u5b9a\u30b0\u30eb\u30fc\u30d7\u306b\u30ea\u30fc\u30c1\u3057\u3066\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3002","breadcrumb":{"@id":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/customer-targeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/"},{"@type":"ListItem","position":3,"name":"Customer Targeting (\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0)"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/jp\/#website","url":"https:\/\/www.criteo.com\/jp\/","name":"JP - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/glossary\/17148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":5,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/glossary\/17148\/revisions"}],"predecessor-version":[{"id":20543,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/glossary\/17148\/revisions\/20543"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=17148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}